TOMRA Collection’s Post

♻ The new Packaging & Packaging Waste Regulation (#PPWR) has now officially been published into law. https://lnkd.in/d5MfkbDu Marking a major step for packaging circularity across Europe, the PPWR will replace previous rules with a consistent framework for reducing waste, boosting recycling, and increasing the use of reusable and recycled materials. Here’s what you need to know: ▶️ New recycled content and reuse targets for packaging. ▶️ Clearer, harmonized rules across all EU countries. ▶️ A push for better collaboration and innovation in waste management. Last week we shared what the PPWR means for deposit return schemes, now see our article link above ☝🏾 to learn more about the PPWR as a whole and what it means for businesses, policymakers, and consumers.

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