TONL’s Post

Gender should make no difference when you’re passionate about your sport (or anything, really). What’s crazy is the choice of words that are applied only to women. Well, this ‘dramatic’, ‘hysterical’ and always competitive lover of sports thinks this is a brilliant ad by Nike. With thanks, too, to the trailblazing ladies who left it all out there in pursuit of a win. #equality #wordstoliveby #sportsforall #languagematters #contentcreation https://lnkd.in/eFDApMP2?

🚀✨ **Nike commercial: Women Who Changed the Game!** ✨🚀 Have you seen the new Nike commercial? It carries a powerful message for the 2024 Olympics, highlighting women who were initially seen as "crazy" for fighting for their rights in sport. Nike, with its audacious approach, not only celebrates these pioneers, but also uses the commercial as a weapon to raise awareness about the ongoing fight for equality. The commercial shows how these defiant athletes have transformed the sporting landscape and broken down barriers, and uses an inspiring narrative to remind us of the value of every battle fought. Nike gets it right by connecting its campaigns to the fight for rights and overcoming stigmas, creating a deep emotional engagement with the public. 👟💪 **We want to know what you think!** How do you think campaigns like this can influence the perception and acceptance of women in sport? What other marketing strategies do you see as effective in promoting equality? Comment below and share your opinions! Let's discuss the real impact of these incredible campaigns together. 💬🔝 #Nike #olympics2024 #femaleempowerment #equalityinsport #impactmarketing #brasileiraspelomundo #brasileiras #brasileirasnasuiça #brasileirasnaeuropa

I have always loved Nike, and as a marketing leader, I still seek inspiration from this brand today when I am trying to get in touch with my personal marketing creativity. To me, Nike breaks the mold and has continually redefined the customer connection. Beyond the iconic swoosh, Nike embodies a spirit of innovation, inclusivity, and empowerment that transcends the realm of athletic apparel. Here's why, as a marketing leader, I find their approach so impactful: ● Cutting-Edge Marketing: Nike's advertising campaigns are never short of captivating. They masterfully weave storytelling and emotional connection into their messaging, inspiring viewers to push boundaries and achieve their goals. This resonates deeply with me, as I lead NCR Voyix marketing, an emerging company constantly innovating and pushing the boundaries of the financial landscape. ● Championing Gender Equality: Nike's commitment to gender equality in sports is something I wholeheartedly admire. Their campaigns like "Dream Crazier" and their support of female athletes redefine the narrative around women in sports. I am a champion for the equality of women not only in the workplace but in the financial realm of digital banking as well. ● Building a Loyal Community: Nike doesn't just sell products, they cultivate a global community. Their use of social media and brand experiences creates a sense of belonging and shared passion. In the digital banking space, fostering trust and community is crucial. We need to go beyond transactions and create a space where our customers feel empowered and supported. Nike's unwavering dedication to innovation, inclusivity, and community building serves as a constant source of inspiration for me as a CMO. It reminds me that even in the digital realm, building a brand goes beyond features and functions. It's about connecting with people on an emotional level, empowering them to achieve their goals, and fostering a sense of belonging. What is one of your favorite brands to draw inspiration from? Share your personal favorites in the comments below. #MarketingInspiration #LifeatNCRVoyix #CommunityBuilding #Nike

Celebration days are great. They give us all thoughtful context to our lives, whether it's a birthday, a made-up day for green saints that are rodent whisperers, or today. Today. Today should not be a holiday. Today should not have retail sales. I used to be opposed days like this, where awareness and forced recognition is needed to remind people to express love for their mother or father, but I've come around. Come around big time. In our culture and in some other first world's, even though women are 51 percent of the population, women do not define the baseline for conduct. Everything, from the accepted ways to lead and manage people, to expectations of participation in watching sports, to innovation, is based on a male baseline. Meaning, more or less than men, or different than men. Women and men are obviously wired very differently in the U.S. We are not the same biologically. So why is everything "compared to men" vs "compared to women?" Meaning, not just in participation, but in approach to, well, everything. From healthcare to education to expectation. We are more than half the population, you know. "For a woman" as a phrase will be diminished, as "for a girl" is making progress (thank you Nike). I look to a day, especially in business, where 51 percent of companies are run by estrogen rather than testosterone. Governments, too. No diss on you guys – I love men – but the U.S. would be a different, dare I say better place. Just 51 percent will do. #internationalwomensday2024 #iwd2024 #womenentrepreneurs #womeninbusiness #womenempoweringwomen #womenbusinessowners #womenchangemakers #womenfounders #Nike #51Group

One day we won’t need this day #IWD2024 But how far away is that ‘one day’? According to the World Economic Forum, if progress towards gender parity proceeds at the same average speed observed between 2006 and 2023, the overall global gender gap will not close for another 131 years. Accelerating progress towards gender parity will not only improve outcomes for women and girls but benefit economies and societies more broadly; reviving growth, boosting innovation and increasing resilience. It has never been more urgent for us to shift from the idea that action on gender equity is a ‘choice’, and instead, make it our concerted ‘obligation’. So what can we do to fulfil this obligation and contribute to the acceleration, rather than the deceleration of progress? We’ve been using #InternationalWomensWeek to educate ourselves on this very topic. The Ceannas team have had the pleasure of hearing from experts on the topics of men’s role in gender equity, the power of representation in UK organisations, women in Board leadership and the importance of women’s stories in creating inclusive, safe and equitable spaces in the workplace. Thank you to Dr Natalia Blagburn, Rebecca Hunt, Kate Baucherel, Amy Lewin, Robert Baker and John Amaechi OBE for some fascinating and insightful conversations so far this week. We’re also very much looking forward to the ‘Gender Equality and Intersectionality at Work’ session this morning with Victoria Burnip and Isha Sadiq. But what next? What are your suggestions for how individuals, leaders and organisations can move beyond allyship, and instead towards being true agents for change and progress? We’d love to hear from you in the comments below. #InvestinWomen #AccelerateProgress #IWD2024

"Hey Barbie! You can't be what you can't see." This most recent release of 'role models' by Barbie is incredible. As part of the brand's continued celebration of Barbie's 65th anniversary, a total of nine international female athletes were honoured with a doll in their image including Matildas star, Mary Fowler, tennis player Venus Williams, French boxer Estelle Mossely, Canadian goalscorer Christine Sinclair, and Polish sprinter Ewa Swoboda. What is so great about Mattel, Inc. is that their contribution goes beyond creating dolls that empower and encourage young girls to pursue their dreams in sports. It goes beyond consumer-facing initiatives and it shows their true commitment to their mission. As part of this new release, Barbie confirmed they are extending their partnership with VOICEINSPORT, a global digital platform that connects and inspires girls and women in sports through mentorship, educational content, and expert services, to help support and empower the next generation of women leaders in sports to thrive.  In a world where every brand is trying to define its impact, and with so much virtue signaling coming from every corner, it's fantastic to see big players like Mattel finding ways to contribute to social issues in a positive way. The full media release goes into details about the partnership with VOICEINSPORT, its impact and vision. #womeninsports #genderequality #barbierolemodels #barbie #marketing #partnerships #branding

E.l.f. Cosmetics Takes the Lead: Empowering Women at the Indy 500 E.l.f. Cosmetics' decision to host a branded experience at the Indianapolis 500, focusing on championing women race car drivers and expanding their partnership with Katherine Legge, can be attributed to several strategic marketing goals. This partnership helps differentiate E.l.f. Cosmetics from other beauty brands. Aligning with a high-energy, prestigious event like the Indianapolis 500 and emphasizing support for women in this arena presents the brand as bold, inclusive, and supportive of breaking barriers, which can enhance brand perception and loyalty. Promoting women race car drivers aligns with empowerment and breaking gender stereotypes, which resonates well with contemporary consumer values, especially among younger demographics who prioritize social responsibility in the brands they support. READ ARTICLE: https://lnkd.in/gc-ESvVG #ELFatIndy500 #WomenInRacing #BeautyAndSpeed #EmpowermentOnTrack #RaceDayGlam

Labels…dividing HUMANS at rapid rates. It’s time to break the cycle and shed the label conditioning of todays ecosystem. Humanity matters, labels are empty words. I challenge you to start finding ways to remove labels from your day to day. Example: Don’t ask someone “what they do” when conversating, it sets an irrelevant stigma. Instead, ask them a question with purpose like, “what’s your mission in life”, “how can I help make your day better”, “how do you best learn”; do you follow the message of what I’m saying? Connectivity, that’s all anyone is trying to accomplish…let that sink in.

Such a great ad with such an important message.

Before creating any campaign for a special day, take a moment to dig into the why behind the occasion. It’s not just about the date or the theme, it’s about the deeper inspiration. 🤔 Think about how Nike tapped into the spirit of empowerment with Serena Williams for Women's Day or how Guinness embraced the history of rugby for the World Cup. Research fuels authenticity, and authenticity drives connection. 🤝 When you understand the story, you can tell it in a way that resonates. That’s where the magic happens. ♥️ #InspireCampaigns #StoryPower #AuthenticAds #BrandImpact #CreativeAds #MarketingTruth #OccasionInsights #EmotionalAds #RealConnections #AdStrategy