With the economic impact of the inaugural Las Vegas F1 set to be around $1.3bn (...yes, $1.3bn 😅), it has me thinking are brands and sponsors truly making the most of their partnerships?
Huge amounts of money are spent on these ties, from signage to sponsorship, shirts to stadia.
Logos and banners can create buzz, but we could definitely be a bit cleverer about the end results... and data.
Do you know what can be a real game changer here? Games.
At Engage Interactive, we've been using gamification within digital activations for some of our major clients, with incredible results.
Sports fans are already among the most committed and engaged people, and your brand can use digital games to leverage that engagement for stellar results.
We're talking about interactive challenges, with rewards that fans will really want. Games that can sit on a sponsor's existing site, social channel or app and collect vital marketing data while giving fans fun and boosting brand loyalty.
No more just slapping stickers on cars or signs in stadiums; it's about making genuine connections and seeing some real results.
With gamification, brands can turn spectators into players, gather priceless info, and turn all that excitement into cold, hard sales opportunities. 🏁
Also... anyone have a spare ticket for the Vegas F1? Asking for a friend! 👀🤣
Sports Marketing & Promotions, Sports Content Creation, Sports Specialist and Sports Skills Instruction, Community Events & Fandom/ SnipBack AI Film Amplified
1moCongratulations to all involved and remember to hit 'em straight! We are big fans of Top Golf and truly enjoy the experience. Great locations, great food, great fun & those new mascots make us laugh!