ToroN2 Consulting’s Post

The top three marketplace trends for 2024 are pricing, AI/personalization, and social commerce. While price and personalization are well understood, what exactly is social commerce? Social commerce means selling products directly through social media platforms. It leverages user engagement and social influence to drive sales, making the shopping experience more interactive and personalized. Some brands experience tremendous growth solely through social media before incorporating their own websites (read an example in my blog post here: https://lnkd.in/gZxWymkg). While social media is effective, the social platforms are not owned by the brands and can be subject to various constraints. Having your own website helps control your presence and mitigate these risks. For more insights, read here: https://lnkd.in/gYiSJ-hJ #socialcommerce #ecommerce

In an age where Google's relentless updates, advanced AI algorithms, and highly siloed marketplaces challenge the very fabric of digital presence, brands and publishers find themselves at a pivotal crossroads. The advent of social shopping further complicates the landscape, demanding a fresh, innovative approach to attract and sustain traffic. The key to navigating this complex terrain lies not just in understanding these changes but in adapting and evolving with them. It's about reimagining content strategy, leveraging the power of AI for personalized experiences, and breaking through market siloes with targeted, value-driven messaging. But perhaps most importantly, it's about recognizing the potential of social shopping as an integral component of a comprehensive brand strategy that engages, informs, and converts audiences in deeply authentic ways. #ViralityBoost #ViralityVibes #digitalmarketing #businessintellegence #GA4

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Festive Shopping 2024: How AI, Quick Commerce, and Micro-Influencers Are Redefining eCommerce Over half of this year's festive season, shoppers expect to shop more through eCommerce platforms. AI is playing a crucial role in personalizing the shopping experience, while quick commerce is ensuring faster delivery times. Micro-influencers are also leading the way, with their authentic recommendations influencing purchasing decisions. Get ahead of the festive shopping season with Purple Cow Services Our eCommerce experts can help you leverage AI, quick commerce, and micro-influencers to drive sales and growth. #MUB #PCIS #PurpleCowServices #PurpleCow #eCommerce #FestiveShopping #AI #QuickCommerce #MicroInfluencers #DigitalMarketing #EcommerceMarketing #InfluencerMarketing #FestiveSeason #ShoppingSeason #AIpoweredEcommerce #Commerce #InfluencerMarketingStrategy

Festive Shopping 2024: How AI, Quick Commerce, and Micro-Influencers Are Redefining eCommerce Over half of this year's festive season, shoppers expect to shop more through eCommerce platforms. AI is playing a crucial role in personalizing the shopping experience, while quick commerce is ensuring faster delivery times. Micro-influencers are also leading the way, with their authentic recommendations influencing purchasing decisions. Get ahead of the festive shopping season with Purple Cow Services Our eCommerce experts can help you leverage AI, quick commerce, and micro-influencers to drive sales and growth. #MUB #PCIS #PurpleCowServices #PurpleCow #eCommerce #FestiveShopping #AI #QuickCommerce #MicroInfluencers #DigitalMarketing #EcommerceMarketing #InfluencerMarketing #FestiveSeason #ShoppingSeason #AIpoweredEcommerce #Commerce #InfluencerMarketingStrategy

Retail Media: Key Trends to Watch in 2024 As we step into 2024, the retail media ecosystem is up for transformative changes. The following is a list of my takes on what we can expect to see soon: ⭐️ AI revolution in ad creation: • Automating audience and placement selection • Improvement of search results to maximize profitability (+high-margin products) • Enhanced user journeys with highly relevant products displayed ⭐️ Conversational AI slowly taking over the search bar: • NLP-powered chatbots used for the customer journey and product discovery when shopping • Enhanced user experience leading to higher conversion rates ⭐️ Retailers transitioning to media companies: • Retailers evolving their business models to meet rising ad efficiency demands from brands • A shift towards media-centric strategies to differentiate their value from competitors ⭐️ Technology-driven campaign strategies: • Advanced tools allowing brands to input objectives and receive tailored campaign suggestions • Emphasis on format recommendations and optimal timing ⭐️ The evolution of FMCG brands: • Rising need for brands to upskill their teams as retail media grows • Emphasis on analyzing more cross-retailer data to improve product stocking and visibility ⭐️ Increase of social commerce partnerships: • Growing partnerships between retail media networks and social platforms (Amazon/Meta, Walmart/TikTok, etc.) • Increase of 'shoppable' media formats, as seen with TikTok Shop In a rapidly evolving retail media landscape, successful brands will be determined by the ability to anticipate and quickly adapt to these new #technologies and changes. What are your thoughts on this list? Would you add anything to it? #AI #aiapplications #innovation #management #digitalmarketing #future

What’s your gateway to the internet? What tools do you rely on to get your information quickly? Google? Siri? TikTok? Now what if I told you that’s about to change? We all know AI platforms are on the rise. And IMO, they’re poised to become your new portal to the internet. Imagine a point in time where you first go to ChatGPT, Character.AI, Perplexity or Claude to start your day. To receive personalized information, recommendations, and news. You wouldn’t need to visit another website or app. From a customer acquisition and brand discovery perspective, this shift at scale would be a game changer. It’ll be a new way to reach out to (and potentially lose access to) customers. Controlling the internet entrypoint has always been hotly-contested and deeply strategic. Tech wars have been fought for that positioning. Think back to the early days of AOL, Netscape, Internet Explorer, and then Google and social media. And all for good reason: owning the gateway to the internet shapes user journeys, beliefs, and buying decisions. It determines audience ownership. It’s invaluable access. So brands and businesses need to get ahead of this AI shift now. The industry will need a whole new infrastructure: reimagined SEO, deep platform partnerships, and innovative monetization strategies. Audiences using AI to get their information could be yours to gain..or lose. It’s not going to be as simple as an IG ad, search result, or creator partnership anymore. The future of internet access and brand discovery is back on the table if you believe, as I do, in this new framework. The smart brands and AI platforms will start working together early to capture this value, and create more.

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐃𝐒𝐏 It's clear that DSPs will continue to play a vital role in shaping the industry. By 2025, the DSP market is projected to reach a staggering $15.6 billion, up from $6.4 billion in 2022. So, what does the future hold for DSPs? For starters, we can expect to see increased adoption of artificial intelligence (AI) and machine learning (ML) technologies. These advancements will enable DSPs to optimize campaigns in real-time, leading to improved efficiency and ROI. In fact, a recent study found that AI-powered DSPs see an average increase of 25% in ROI. Another key trend shaping the future of DSPs is the rise of first-party data. As third-party cookies become a thing of the past, DSPs will rely on first-party data to fuel their campaigns. This shift will lead to more accurate targeting, improved customer experiences, and increased brand loyalty. Furthermore, DSPs will need to prioritize transparency and data privacy to build trust with advertisers and consumers alike. According to a recent report, 80% of advertisers consider transparency a key factor when selecting a DSP. #DSP #RTB #digitalmarketing #programmaticmarketing #performancemarketing #advertisement

VAR CHECK 🖥 🚨 As the Euros kicks off, there's a surge in demand for team merchandise and gear. One of our clients completely sold out of their products due to a massive spike in search terms, thanks to Bidnamic's AI-driven Google Shopping optimisation. Our AI has helped increase visibility, target the right audience, enhance user experience, optimize for mobile purchases, and provide real-time performance insights. Are other retailers seeing similar success or interested in seeing if we can help? #Ecommerce #GoogleShopping #UEFAEuro2024 #DigitalMarketing #AI

🛍️ Marketers are gearing up for an AI revolution in retail advertising! According to a recent study, 53% of marketers believe #AI will significantly enhance the way shoppers are advertised to! Learn more about the findings in this recent study in Chris Wood's latest Martech article here: