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Is it time to redefine the GTM team? 200+ GTM leaders signed-up. Industry heavyweights Kyle Coleman (CMO at Copy.ai) and Channing Ferrer (President at Brandwatch) will be sharing their insights on transforming traditional GTM teams into unified, high-performing units. Traditional alignment and integration. It brought progress, but is it holding us back now? Today at 3PM EST it's time for our Q3 "GTM Masters Session" Discuss and discover: - The necessity of moving beyond traditional sales and marketing alignment in an era of “Profitable Efficient Growth” - How you can transform GTM functions into a cohesive, high-performing GTM team, breaking the mold of simple integration - What are the fundamentals of creating a unified GTM force that collaborates and makes progress together - How to foster an environment where every team member contributes to the overall success Co-hosting this one with Starza Thompson 🏳️🌈fellow CMO Envoy at Pavilion It will be live and recorded. Register here: https://lnkd.in/erPKwC3n See you soon! #pavilion #gtm #growth #alignment #integration

I am pleased to welcome Melissa Bethell to Brillio’s Board of Directors. An industry veteran with nearly three decades of global strategy, technology, and investment experience, predominantly in the retail and consumer goods industry, Melissa is a valuable addition to our Board as we accelerate our growth by sharpening our relevance to our clients in their transformation journeys. Her seasoned leadership complements our strategic focus on scaling our AI-led offerings, expanding our footprint, and strengthening our market position, particularly in the UK market, and the retail and consumer goods industries. As a strategic partner, we are at the forefront of empowering our clients with technology to navigate changing customer expectations, omnichannel integration, supply chain disruptions, fast-evolving regulatory and competitive landscape, and the push for more sustainable practices. With Melissa’s deep understanding of market dynamics and consumer behavior, we are even better positioned to help them harness the power of data-driven innovation in staying ahead of market trends. We look forward to collaborating with Melissa in setting new benchmarks of customer engagement and sustainable growth. Read more 👉 https://bit.ly/3LCclb6 Melissa Bethell | Sandeep Rane | Chander Damodaran | Jayanth SELVAPPULLAI | ranjan kalia | Vivek Puri | Adrian Overall | Adam O'Hare | Tony Irving #Brillio #Bain #DigitalTransformation #Innovation #Growth

Needing a plan for Saturday? Join us to celebrate THE BEST in GTM 🏆 with the GTMMY’s... Apollo.io's GTMMY’s are our Customer Awards created to acknowledge the greatest GTM champions and Apollo all-stars that are changing the go-to-market game. And it is a reminder that we are not only here to help you sell more and better but to celebrate excellence in sales while at it. Some of the award categories:  🏅 The Apollo Master 🏅 Best GTM Glow Up 🏅 Apollo Partner of the Year 🏅 Founder of the Year 🏅 Best Use of Apollo for Good 🏅 The Moonshot Award 🏅 The Transformer You can nominate yourself, your organization, a partner, or a peer that you feel deserves special recognition for their use of Apollo or their killer GTM strategy. We’re ready to put the best in the spotlight, where they belong. LINK TO NOMINATE IS IN OUR COMMENTS! P.S. Nominees will receive a formal email invitation to pursue the award category they’ve been nominated for — so keep your eyes out 👀 #gtmmys

Do you want to win $5,000? Lusha is kicking off a fun competition today for GTM teams and all you have to do is record a video of yourself pitching your Team. Think if you were selling your GTM team, how would you pitch it? I’d want to touch on: Our strategy What makes us unique Where we win How we are doing outbound Measurable results For example, here's how I would sell my team: We struggled to get a meeting with a key account for months so we had to be creative. Checked when they were at the office, delivered Pizzas to their address, people love Pizza :) and finally got the meeting! The judges are GTM leaders, so make it unique and engaging! -1st place $5k -2nd place $3k -3rd place $1k Want some bonus points? Upload your video to Linkedin as well and used #onceinalifeteam ⇒ To participate: https://lnkd.in/dxpKxPCw PS: Tag GTM folks in the comments that could use those $5K ;).

Ordinarily I avoid award shows completely, not a fan of shallow speeches, the red carpet, etc. However, I do like dressing up and I do like puns…so when I heard about the GTMMY’s I was interested. If you don’t know what the GTMMY’s is it’s like the Oscars…. of Go-to-Market. The awards Apollo.io has created to celebrate and highlight THE BEST in GTM. The greatest GTM champions and Apollo all stars that are changing the go-to-market game. Some of the award Categories include: -The Apollo Master (Hopefully Me) -Best GTM Glow Up -Apollo Partner of the Year -Founder of the Year -Best Use of Apollo for Good -The Moonshot Award -The Transformer You can nominate yourself, your organization, a partner, or a peer (maybe me 😁) that you feel deserves special recognition for their use of Apollo or their killer GTM strategy. As an Apollo Community Lead, I can’t wait to see who takes the crown for each of these categories! ⭐️I am in the running for The Apollo Master and I’d appreciate your vote! ⭐️ P.S. Nominees will receive a formal email invitation to pursue the award category they’ve been nominated for — so keep your eyes out 👀 #gtmmys

70% GTM leaders said this is the number 1 reason why they miss business goals: internal go-to-market clarity and alignment. not competition - talking more about competitors than customer needs. not market conditions - may be too much feeling than doing. what each company we are GTM Partners share with us as part of our advisors, says something like this: we have a great team and if we can get aligned and focused on the goal together with clear ICP and GTM strategy, we can achieve anything... well it's time to burn the silos and start working together as a high-performing go-to-market team. love, Sangram #bettertogether

🎥✨ Step into the excitement at 𝗔𝗦𝗗 𝗠𝗮𝗿𝗸𝗲𝘁 𝗪𝗲𝗲𝗸! 🌟 Join us as we explore the buzzing aisles, connect with industry leaders, and uncover the next big thing in retail here at Las Vegas Convention till August 7. Here are our latest update from the show! Whether you're here with us or tuning in from afar, lets talk about your 𝗻𝗲𝘅𝘁 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗶𝗻 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲! 𝗕𝗼𝗼𝗸 𝗮 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗻𝗼𝘄. Link in the comments! #ASDMarketWeek #RetailRevolution #InnovationInRetail #MarketTrends #EventHighlights #RetailSuccess #NetworkingOpportunities #IndustryLeaders #BusinessGrowth #EvaCommerce

🤔 What can creating trust in your brand do for you? Listen to what Kathleen Booth, SVP of Marketing & Growth at Pavilion, says ⤵️ about how Carabiner Group grew brand trust without a giant budget, and ended up generating around 28% of their pipeline from one channel (Pavilion). 🤯 Discover more stories and strategies for GTM in our 📽️ on-demand replay of: The Year of the Brand Crisis & How GTM Leaders can Adapt: https://bit.ly/3zyK5mR #YearOfTheBrandCrisi #BrandAwareness #BrandTrust #GTM #GTMStrategies

My favorite part of this week was spending time with these superstars at the NACS Leadership Forum, diving deep into the evolving landscape of convenience stores with C-Suite executives. From digital transformation, loyalty programs, to mastering last-mile delivery providers and online purchasing, the insights gained were invaluable. In many cases, retailers have acquired and operate under different brands and find themselves navigating how to create a seamless experience with their app and loyalty programs. C-Store is a hot spot to be, evolving to target GenZ with ads at the pump, expanding with EV and maximizing the captured audience, elevating foodservice, and digital everything. But when you get down to it, it is still all about the fundamentals: right price pack architecture, promotions that drive traffic inside and conversion, and planograms with the best brands (OREO and Sour Patch Kids 😃). #NACSForum #DigitalTransformation #teammdlz #conveniencestores

Pumped to kick off the GTM Leadership Accelerator by Pavilion this week! 🚀 I love taking at least one major course like this a year. In the past, I've taken courses that have helped me in my role directly or helped me understand other functions I collaborate with. I’ve taken courses with Pavilion on Product Marketing, Customer Success, Copywriting and Sequencing, and the Art of Listening... and a few more that I haven't completed 😅. But I believe GTM teams are changing... For many reasons like budget cuts, revenue growth stagnation, new technology, founder mode? etc. So, it’s time for us to change too. That's why I'm investing in myself through this comprehensive 8-session program led by industry experts like André Bressel and Sam Jacobs. 🎓As a GTM Operator, I'm looking forward to: → Deepening my understanding of unit economics and funnel optimization (let's get down to business) → Mastering predictable revenue strategies (remember, get closer to revenue) → Honing my data storytelling skills for C-suite communication (selling internally and managing up is an essential skill to have) This isn't just about isolated sales or marketing—it's about holistic GTM leadership. Pavilion's reputation for cutting-edge research and real-world experience makes this an unmissable opportunity for me to level up. If you’re not constantly creating impact and improving efficiency, it’s going to be tough to stay competitive. So here's to becoming a more effective GTM leader and driving success for future collaborations! I've been a member for about 4 years now (from when it was called revenue collective) and have grown immensely thanks to this community and the resources available. Let me know if you need a referral :). #GTMLeadership #ProfessionalDevelopment #CareerGrowth #Pavilion