Apollo.io

Calling all sales ghouls and goblins! 👻 Join hosts zoë hartsfield and Faustine Hom on Halloween for a Spooky Sales Tales roundtable, where we’ll share our biggest sales mistakes and how we turned them around. From cringe-worthy cold calls to deals that went awry, get ready for some screams. 😱 We’re giving out prizes for the best (worst) tales, so don’t ghost us—RSVP here: https://lu.ma/qzjeyldk Oh, and don’t forget to change your video background to your fave scary movie to set the scene. 🎃🎬 #ApolloCommunity #SpookySalesTales

The cold hard truth: Most B2B videos are kinda boring. 🤷♀️ Hey, I’m Paola G., Video Editor at Apollo.io! I’ve been editing videos for a decade, and my videos have hit over 200 million views across social media, so here's a few things I learned along the way. 🚀 If you want to boost views and retention, you have to know your audience well enough to actually delight them. 💡 Now here are 3 quick tips ⬇️ 1. Topic comes first, editing second: Flashy edits are fun, but the substance of the video is what matters most. That being said, don’t be afraid to experiment with how you deliver the value: bold opinions, spins on trends — it's about staying nimble with new approaches, but keeping content king. 2. Clear video structure: Hook + content + CTA: Formulas might sound boring, but GOOD stories always follow a clear arc. And when you can, stay concise and focus on how others can apply your advice (that WE vs. ME mentality is key). 3. Simplify graphics and captions: Always ask yourself if adding a visual supports your message or distracts from it. Sometimes simple really IS better: Don’t overcrowd the screen, keep text easy to read, and pay attention to your timing. 🌟 BONUS TIP: AI can really help you edit more efficiently (actually, my photo was made with Photo AI app 😉), so don’t be afraid to embrace it into your tech stack, if you haven’t already. Got any video editing questions? Ask away in the comments! 👇 #B2BVideos #VideoEditors

We’re in sales, of course we’re going to yap.

Apollo + Nooks = 💛 Just ask Instabug. When Chase Langley joined the team at Instabug as Director of Biz Dev, he saw the sales team had been struggling with low connect rates, high bounce rates, and an inefficient dialer. He knew he needed to do two things: 1. Improve the quality of prospect data so connect rates go up 2. Adopt a calling platform to increase the number of quality conversations with their prospects That’s where the 💭✨dream team✨💭 came in. Nooks allowed reps to ramp up their call volume within a short period — up to 100 dials in a single hour. As for Apollo’s mobile data, Instabug saw their bounce rate drop almost immediately. In just 12 months, Instabug saw: - Cold call volume double - Connect rates jump from 5.5% to 8%, with some BDRs hitting 12% - Bounce rates plummet from 5.5% to 2.5% - Meetings booked rate on track to double quarter over quarter - 100% of BDRs meet their cold calls per week goal (it previously hovered around 70%) The results really speak for themselves! Read more about Instabug’s experience here: https://bit.ly/4dK61Kd

How do you celebrate closing a big deal? 🥂

🥇🥇🥇🥇🥇🥇 What’s better than five #1 rankings? SIX! 😏 We are THRILLED that Apollo is now the second-most reported product on G2! And we’ve now earned over 7,500 reviews.👏 In the Fall 2024 Reports, we received 96 more badges and appeared on 247 more reports than the previous quarter. And we’re just getting started! 🚀 Check out the new categories we were mentioned in and learn what’s next for us from our CEO, Tim Zheng: https://bit.ly/3U8d2xn

Remember that chain mail in the 90s you ignored? Don’t make the same mistake twice! 😏 We’ll drop that link to try Apollo for free in the comments.

Time is money—and we want to save you BOTH! 💥💰 Step 1: Save your searches to save yourself precious time. ⏰ With Apollo, you can create custom lists and set up email alerts to get notified when new leads match your criteria. AKA you’ve got yourself a high-converting lead list. 🚀 Here’s a quick lesson on how to access and action your new prospects in Apollo.io: https://bit.ly/4h41pkL #SalesTips #ApolloProducts

Sales is easy, it’s just: - Handling constant rejection, over and over - Building relationships with increasingly large stakeholder groups - Updating the CRM and accurately forecasting for leadership - Building out lead lists or good fit ICP - Calling prospects and pipeline opportunities every day - Crafting well thought out, personalized emails - Recording personalized videos to send to all prospects - Posting daily on LinkedIn to build a personal brand - Commenting on prospect’s and customer’s posts to add value - Attending mandatory sales meetings and internal training - Reading sales books to stay ahead of the latest trends - Working with the CSM team to get referrals from existing customers - Partnering with marketing to create content that resonates with the ICP - Immediately answering last minute requests from stakeholders That’s literally it. 😐