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In the realm of B2B marketing, TikTok’s potential is often underestimated but it’s crucial to recognize the platform’s rapid growth in consumer spending and its emerging role as a preferred search engine over Google for Gen Z. Here are some interesting stats: - #SmallBusinessOwners has garnered more than 157.3M views on TikTok. - Consumers spending on TikTok is predicted to reach $15B. - 40% of Gen Z members (born 1997 to 2012) prefer TikTok for online searches. - According to a survey 51% of Gen Z women choose TikTok over Google for searches, citing video format of the results are more relatable and personalized for answers. - Consumers are spending $11M per day tipping their favorite content creators. https://lnkd.in/etu3kmH5

WhatsApp, now an integral part of how we communicate, has evolved into a potent avenue for marketing. With billions of users, WhatsApp is not just a messaging app; it’s a dynamic ecosystem where digital marketers, business owners, and content creators can thrive. In this detailed exploration, we’ll unveil the multiple ways you can harness the full potential of WhatsApp to earn, engage with an expansive audience, and stay ahead of the rapidly shifting marketing landscape in 2024. #whatsapp #whatsappmarketing #whatsappchannel read more

Have you considered selling on TikTok Shop? 🛍️ If you're looking to expand your eCommerce business and reach a younger audience, TikTok Shop might be the perfect platform for you! Learn how you can get started and maximize your sales potential by checking out this blog post: https://hubs.la/Q02nyY0L0

Is Your Brand Missing Out on 1.8 Billion Eager Shoppers? Imagine putting your product directly in front of a massive audience actively searching for new things to buy. That's the power of TikTok Shop! Here's why you need to be on board: Reach & Sales: Massive Audience: Tap into a pool of 1.8 BILLION potential customers actively browsing for products. (TikTok Marketing Science, 2023) Instant Purchases: Over 70% of TikTok users are ready to buy on the spot! (Statistia, 2022) Deep Engagement: Captive Audience: TikTok users spend an incredible 95 MINUTES DAILY on the platform. (Statistia, 2023)  That's a goldmine for building brand loyalty! Frictionless Shopping & Efficient Marketing: Easy Buying: Forget complicated checkouts! Shoppable links, in-app purchases, and product showcases make buying a breeze. Cost-Effective Marketing: The TikTok Affiliate Marketing Program lets you only pay when people buy, maximizing your marketing budget. Creativity Takes Center Stage: Stand Out from the Crowd: TikTok's short-form video format lets you create engaging product demos that showcase your brand personality and connect with your audience in a fun way. Ready to unleash the power of TikTok Shop for your brand? Share your thoughts in the comments below!  #TikTokshop #socialcommerce #marketing #engagement

𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐢𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞 In today’s fast-paced digital world, platforms like Instagram, TikTok, and Facebook aren’t just for likes and comments anymore. They’ve become powerful e-commerce hubs where consumers can discover, browse, and buy products directly from their feeds. The line between social media and shopping is blurring fast, and businesses leveraging these platforms are seeing a significant boost in engagement. Why? because they are seamless, convenient, and integrated into everyday digital interactions. 👉 Imagine scrolling through Instagram, finding a product you love, and purchasing it without leaving the app. That’s the power of social commerce! For businesses, it’s not just about being present on these platforms; it’s about crafting engaging, shoppable content that resonates with your audience and simplifies their buying journey. If you’re not tapping into social commerce yet, you might be missing out on a major growth opportunity! What are your thoughts on this shift? Are you already leveraging social commerce, or is it on your radar for 2024? Let’s discuss it! 👇 #SocialCommerce #DigitalMarketing #ECommerce #MarketingTrends #InstagramShopping #TikTokForBusiness #BusinessGrowth #DigitalMarketer #PiyushGehlot #ContentWriter #Instagram #Products #Sale

𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐬 𝐧𝐞𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲, 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐂𝐏𝐆 𝐛𝐫𝐚𝐧𝐝𝐬. #Socialmedia apps already play a significant role in product discovery - in fact, GenZ adults are significantly more likely to start online product searches on TikTok, YouTube or Instagram, than on Google - while consumers are also becoming more open to buying on social platforms directly. The UK’s best selling #beauty companies on TikTok in 2023 were lesser-known brands, highlighting an opportunity for smaller labels to build #community and get an equal chance at earning virality. Here are some strategies how to make #socialcommerce and specifically TikTok Shop work for your brand: ⌛️ Ensure #content feels authentic with a fast-paced social team that can engage with trends when they are relevant. Small, online-first brands can be particularly agile in experimenting with a variety of sounds, trends, and creators to see what content and advocacy strategies stick 💎 Take advantage of TikTok’s new Star Creator team, a proprietary collection of dedicated social sellers (emulating the success of China’s lucrative key opinion leaders), to be matched to the right sales-minded #creators, who will in turn be armed with tips for crafting top-notch content 📺 Keep TikTok entertaining while expanding your TikTok Shop offer. Fine-tune content based on whether consumers want to be further educated on a given product or simply entertained and inspired. Ensure educational and inspirational content remains balanced to keep consumers coming back to watch more videos 💰 Join TikTok Shop while it's still in its early days to take advantage of more favourable affiliate rates, subsidised discounts, and better engagement-based pay for creators. Also consider that while commission fees have jumped from 2 to 8% per transaction, TikTok Shop’s cut is still lower than Amazon. Do you need support with your Social Commerce strategies or a boost for your TikTok Shop sales? our experts at TERRITORY Influence (Bertelsmann Group) are ready to support your brand with tailormade strategies and campaigns.

🌟 Want to tap into the big league of e-commerce? TikTok might just be the game-changer your business needs! Here's the scoop from a recent read on how to sell like a pro on TikTok Shop. 🚀 🔹 TikTok, with 1.4 billion active users globally, promises a massive audience reach for your products. 🔹 The platform's user base primarily consists of Gen Z, making it ideal for trendy and youthful brands. 🔹 Selling on TikTok is a breeze with features like the TikTok Shop, where direct product promotion is a click away. 🔥 How to get started on TikTok Shop: 1. Switch to a Business Account and set up your profile details. 2. Verify your account and add your products following the guidelines. 3. Create engaging content that resonates with TikTok's dynamic audience. 4. Offer enticing promos and collaborations to boost your brand's visibility. 💡 Benefits of selling on TikTok Shop: - Boost sales with seamless in-app purchasing. - Low application fees compared to other platforms. - Leverage influencer and affiliate marketing for wider product reach. 🚀 Ready to take your business to the vibrant world of TikTok? Dive into these tips and watch your sales soar! https://lnkd.in/gUdZEsTz

TikTok is not just for dance challenges anymore. For every B2C marketer reading this, discussing how brands should leverage TikTok in 2024 might feel like old news. However, when it comes to B2B marketing, TikTok can still seem like a very intimidating space to explore. I just shared a post about this over at The Marketing Menu last week. TikTok has really become a unique platform for anyone (individuals AND companies) to showcase their personality and educate others. 🔎 Plus with 1.9 billion users worldwide in 2023, it's highly likely that some of your target audience is already there. So, if your company isn't on TikTok yet, it might be time to start thinking about it. To get you all caught up with how B2B companies are using TikTok to their advantage, here are three examples and what exactly they're doing to succeed: 1. tl;dv - AI Meeting Assistant 2. Semrush 3. Shopify Ready to brainstorm content ideas for your brand? Shoot me a message and we'll have a chat 😊💬 #b2bmarketing #socialmedia #tiktok

The Numbers Don't Lie: TikTok Shop's Impact on US Consumers 💥 The rise of TikTok Shop in the US is undeniable. But what does it mean for consumers? 🤔 Here's a breakdown of the impact in the last 30 days: 💸Revenue: A whopping $513.58 million! 📦Products: A diverse selection of 2.9 million products. ️ 🛍️Total Sales: A staggering 35.5 million purchases. 💄Top Category: Beauty & Personal Care takes the crown with a revenue of $98.82 million. 🧴Sub Category: Skincare ($22.03M), Makeup & Perfume ($19.83M), and Personal Care Appliances ($19.40M) revenue. 🔑 The key to success? Understanding your target audience and tailoring your content accordingly. This success story offers valuable takeaways for brands across all industries: 👥 Embrace TikTok Shop Affiliate Marketing: Partner with relevant creators to build trust and brand awareness. 🗣️ Engaged Audience: TikTok boasts a highly engaged user base, making product discovery seamless and impulsive purchases more likely. 📱 Live Shopping Boom: Live streams create an interactive experience, fostering a sense of urgency and exclusivity. Thinking of taking your brand to TikTok Shop? 🤔 Book a free 30-minute consultation now and unlock a world of interactive possibilities to connect with your audience and skyrocket your sales. 📈 ☎️ Book here: https://lnkd.in/g2ZC23r4 #TikTokShop #USeCommerce #SocialCommerce #ConsumerTrends #MarketingStrategy #TikTokMarketing #GrowYourBusiness #AffiliateMarketing

Embracing Social Commerce: The New Sales Approach For Sales Isn't it funny how many folks are quick to dismiss social media commerce, and the lot who do it know very little about it and have even lesser results to show for it? Overlooking Whatsapp, Instagram, X(Twitter), LinkedIn, and allied social platforms is usually never the sharpest narrative for any startup or established brand as they create cohesive brand narratives. Using Elementor's power, tailored plugins, and themes, you can transform browsers into loyal customers. Shoppable features redefine social platforms, turning casual scrolling into immersive storefronts. Imagine customers seamlessly making purchases on LinkedIn—the magic of social commerce! For instance, WhatsApp isn't just a messaging app; it's a silent seller. Especially those who understand and leverage the use of WhatsApp business. From personalized recommendations to exclusive promotions, it fosters brand loyalty. Your website should explore themes and templates tailored for social commerce, enhancing visual appeal and ensuring a smooth transition from social media to checkout. Social commerce isn't just aesthetics; it's strategic insights. Analyzing data from customer interactions on these platforms optimizes your product showcase and marketing strategies. Ready to revolutionize your brand's digital presence? My business, your business, and the business of the future will always need social media commerce. The question is: Is your website setup to integrate with or allow for mobile commerce? #socialcommerce #digitalmarketing #elementorpro #wordpresswebsites #ShoppableFeatures #linkedincontent #whatsappbusiness #whatappmarketing