Tourism New Zealand’s Post

The French wine region of Bordeaux is outstanding

Kentucky gets more booze Visitors than Scotland, in spite of being a much smaller population than Scotland AND having less Distilleries. Ireland's Whiskey Tourism drive ALSO outperforms Scotland. It's tiny, in comparison with Scotch. Tequila Tourism in Mexico has Books, Websites, Trains. It also has properly-funded, Government involvement. Meanwhile, in Scotland, it's a hopeless, really embarrassing state of affairs. It's all about 'the brands', Scotland doesn't individually capitalise on being the World's best Whisky Country. Many think it already does but you have to think, Scotch is drink named after a Country. It should have unique Training, a Website, Books, Apps, a Network, all funded and benefitting Scotland, not people in Hong Kong. Scotland has NOTHING as well-funded as Kentucky. When it comes to funding Scotch Whisky Tourism, Scotland doesn't. Scotch is a heavily (some say, ridiculously) Taxed, UK cashcow. It's not one that benefits Scotland properly. If you look at the Scotch Whisky Association and Visitscotland's all-over-the shop-Tourism drive, it's laughably amateur and hopelessly under-funded. Nobody is in charge. As the link below shows, its really easy to promote an Iconic Booze Tourism product. With lots of money. That's how. The Scottish Government needs a Scotch Whisky Tourism Budget and Policy, immediately. As Financial results and burgeoning world markets show, we can't just leave it up to the Producers who can (and do) make 'Whisky' anywhere, even though this would need to be the starting point. It needs to be a combined initiative for Scotland, THEN for 'The Industry'. There ALREADY are examples of Big Distillery Players coming together to improve things. There already are several joint initiatives. What's a few £million, to £multi billion Corporations? Some, the Corporations of the Richest people in the World. #ScotchWhiskyTruths #TheScottishGovernment #ScotchWhiskyAssociation #VisitScotland

Moldova has emerged as a surprising contender in the world of wine tourism, securing the second spot in the Wine Lover's Index 2023 with an impressive score of 8.16. Being a small Eastern European nation, we were often overlooked by mainstream tourists, but quietly cultivating a rich wine culture for centuries. Favorable climate, fertile soil, and longstanding winemaking traditions have contributed to the production of high-quality wines that are now gaining international recognition. While Portugal claimed the top position in the index, Moldova's runner-up status highlights its growing appeal as a destination for oenophiles. Visitors to Moldova can explore vast underground wine cellars, picturesque vineyards, and enjoy tastings of indigenous grape varieties, all while experiencing the country's warm hospitality and relatively undiscovered charm.(P.S. Moldova has tasy food as well.)

🍷 Interested in discovering the collaborative efforts driving responsible wine consumption worldwide? Meet the partners of Wine in Moderation – a dynamic network of organisations, and various stakeholders united in promoting moderate and responsible drinking. ▶️ Who are the Wine in Moderation Partners? Key actors of the international wine value chain and representative international bodies of various stakeholders can become Associated Partner. Partners support the development of the programme and the dissemination of the message across different wine value chains and at international level. ▶️ Why Partner with Wine in Moderation? As a partner of Wine in Moderation, organisations gain access to a wealth of resources, tools, and collaborative opportunities to drive positive change in their communities. By joining forces with like-minded partners, we can collectively promote a culture where wine enjoyment is synonymous with moderation, responsibility, and well-being. Together, let's raise awareness, educate, and inspire individuals and communities to enjoy wine responsibly. 🥂🌍 #WineInModeration #ResponsibleDrinking #Partnerships

In the dynamic world of trade and tourism, one influential figure shines brightly as a beacon of support for the wine industry – Hon. Don Farrell, the visionary Minister for Trade and Tourism, Special Minister of State, and esteemed Senator representing South Australia. With a fervent dedication to showcasing Australia's unparalleled wine and cider producers on the global stage, Hon. Don Farrell is leading the charge to empower the industry through the prestigious Wine Tourism and Cellar Door Grants Program. Amidst the buzz of excitement, applications for the sixth round of the Wine Tourism and Cellar Door Grants Program are now open, offering a golden opportunity for wine and cider businesses to unlock their full potential and captivate audiences worldwide. These grants, with the potential to reach up to $100,000, serve as a catalyst for producers to illuminate their unique offerings and entice more visitors to explore the richness of their regions. Hon. Don Farrell's impassioned call to action resonates with aspiring wine and cider entrepreneurs, urging them to seize the moment and embrace the transformative power of the grants program. By harnessing this support, businesses can embark on a journey of innovation, creativity, and growth, setting the stage for a remarkable evolution in the Australian wine and cider landscape. For those ready to embark on a thrilling quest of discovery and expansion, the Wine Tourism and Cellar Door Grants Program beckons as a gateway to success. Through strategic investment in marketing initiatives, infrastructure enhancements, and unforgettable visitor experiences, producers have the opportunity to elevate their brands and leave a lasting imprint on the global agritourism scene. Immerse yourself in Hon. Don Farrell's vision for a vibrant and flourishing wine industry, where excellence knows no bounds and opportunities abound for those who dare to dream big. Take the first step towards greatness by exploring the Wine Tourism and Cellar Door Grants Program today and igniting a spark of innovation that will illuminate the world with the brilliance of Australian wine and cider production. To uncover more about this transformative grants program and kickstart your journey towards greatness, visit the official website stated below. Embrace the extraordinary and become a driving force in shaping the future of agritourism in Australia, golden DownUnder-– the time to make your mark is now. Apply, envision, and soar to new heights in the of wide ocean of wine excellence. Representing South Australia, Australia at global stage, including Wynns Coonawarra Estate, Penfolds, Rymill Coonawarra and other prominent wineries & cellars in the region of Limeatones Coonawarra. #WineIndustry #Agritourism #WineTourism #CellarDoorGrants #HonDonFarrell #Australia #GlobalTrade #Tourism #Innovation #Empowerment #VisionaryLeadership #Entrepreneurship #Success #Opportunity #Excellence #AustralianProducers #GlobalPresence #DreamBig

#SAIMAAFACTS As 2024 is coming to an end, we would like to recap what an important year it was for Eastern Finland's unique food culture. This year, the Saimaa region was honored as the European Region of Gastronomy 2024, a title that recognizes regions excelling in promoting sustainable food culture, culinary heritage, and local traditions. With the European Region of Gastronomy status, the Saimaa region has become a member of the International Institute of Gastronomy, Culture, Arts and Tourism network, which promotes the diversity and sustainability of food culture. #EuropeanRegionOfGastronomy #LakeSaimaa

Bounce has ranked Moldova second for their Best places to visit for wine connoisseurs (yay) Though it may not be the first country that springs to mind when considering wine tourism, the Eastern European country of Moldova is a hidden gem with a rich winemaking history that stretches back over 5,000 years. Moldova’s vineyards cover 122-kilo hectares, which works out as 3.6% of this small country’s area, more than any other on this list. The Codru region, located in the central part of the country, is one of Moldova’s most important and historically significant wine-producing areas. There are also 21 wine tours and tastings per million people, taking in the country’s extensive network of underground wine cellars, the most famous of which is the Mileștii Mici - Guinness Book Record holder. Read more - here -https://lnkd.in/emp6ANA8

🌊 The wineries of Empordà: from the Costa Brava to the hinterland! (In catalan we say "rerepaís") 🎯 L'Empordà is the catalan wine region where there are more wineries that can be visited among those that make wine. The analysis of Wine Travel Observer, the largest study of the offer of wine tourism in Catalonia. 💚 ➡ https://lnkd.in/dX8KiEYP #winetravelobserver #enoturisme #enoturismo #winetourism #empordà #costabrava DO Empordà Enoturista Vi(atges) autèntics 

The High-Level Group on Wine Policy has issued a set of recommendations aimed at securing the fitness of the EU’s wine sector. These recommendations were endorsed by the 27 EU countries and shared with representatives of key stakeholder groups https://zurl.co/bzXBr

THE BEST WINE REGIONS IN EUROPE AND BEYOND