As the ghosts and goblins make their return this fall, welcome Spirit Halloween, the retail industry's all-time biggest pop-up operation, and 𝗧𝗥𝗥'𝘀 𝗥𝗲𝘁𝗮𝗶𝗹 𝗛𝗶𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸.
Always ahead of time, it started opening more than 1,500 locations (a record) this week with some 50,000 employees. They will operate for about 90 days, and then get all packed up overnight until next year, same time... often in the same place at roadside and empty storefront locations.
It's a remarkable achievement for privately held parent company, Spencer Spirit Holdings Inc., which operates over 600 year-round, namesake gift specialty stores in the U.S. and Canada offering hot-topic novelty gifts.
In an era when most retailers struggle to open a few dozen stores a year, Spencer makes it look easy. It's a genius logistics trick...and a profitable treat for Spencer.
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