Tracer’s Post

Join us on Jan 25 for 'AI with Integrity: Product Innovation That’s Secure by Design' and learn about the creation of Name Generator, a groundbreaking tool designed to revolutionize how businesses create and clear brand names for trademark use. Our expert speakers Meghan Medeiros and Melis SENKAL will review how they navigated the dynamic technology of artificial intelligence without sacrificing privacy and security. Secure your spot here 👉 https://lnkd.in/exJR7bAc #Webinar #TrademarkSolutions #Trademarks #TrademarkNow #TrademarkClearance #AI #BrandNames #ProductNames

Leading companies in highly regulated industries are driving Responsible Ai through 3 layers of controls: Regulatory, Policy, and Brand In this clip, Jeff Durso and I go into the 3 layers and how these companies are activating them to use Ai more effectively -- plus how this method is putting them in the drivers seat when it comes to being forward-thinking in terms of regulation. 1. Regulatory - codifying the requirements of law and putting a front-end gate and back-end gate on the Ai 2. Policy - translating the internal written policy into controls for the Ai 3. Brand - aligning the unwritten rules and preventing unintended consequences on the brand from actions in the Ai #DataManagement #AIinBusiness #BrandProtection #RegulatoryCompliance #PolicyImplementation #AIDecisionMaking #ResponsibleAI #EthicalAI

🚨 In 2023, #impersonation #scams were responsible for a staggering global loss of $6.8bn. The impact of losing control over how a brand is experienced online can be catastrophic, with #ConsumerSafety issues, revenue leakage, and reputational damage just three of the likely consequences. Read our latest blog to learn about the changing threat landscape and the need to adapt #BrandProtection strategies to safeguard trust online 👉 https://lnkd.in/ewDCvXAk What you’ll learn: ⚠️ The impact of impersonation on consumers and brands 🤖 The threat landscape and exploitation of generative AI 🛡️ How AI-powered Brand Protection can prevent consumer harm #BrandImpersonation #StopImpersonation #StopTheThreats #BrandProtection #ConsumerProtection #CorsearchZeal #Corsearch #AI

You're blindly navigating your brand's reputation if you're not leveraging AI in crisis management. Imagine detecting PR disasters before they occur. That's the power of AI. Unravel the 5 key steps in setting up AI-powered brand protection detail below. 1. Understand Your Threat Landscape - AI begins with data. Analyze key vulnerabilities. 2. Setup Dedicated Monitoring - Leverage AI and ML to monitor social media platforms 24/7 for potential risks. 3. Train AI on Historical Data - Make AI proficient in identifying potential crises through historical instances. 4. Rapid Response Protocols - Establish routines for potential threats. Timing is everything. 5. Continually Refine AI - Learn and adapt from each crisis to prepare the AI for the future. AI-powered monitoring isn't just a trendy tool, it's a necessity for protecting your brand's reputation. Start protecting your brand now. Share with us your biggest concerns about crisis management. #Marketing #Analytics #ArtificialIntelligence #machinelearning #datascience

Informative article summarizing #AI in Marketing insights from the #MWC2024. AI is enabling marketers to make better-informed decisions and drive business growth. However, ethical considerations surrounding data privacy and security are still a concern. I look forward to continuing to explore how we can leverage AI to enhance our marketing strategies and provide better insights tailored to our clients. #AIinMarketing #MarketingTrends https://lnkd.in/egtx6EHd

Can AI effectively protect athletes from online abuse? At this year's Wimbledon, advanced AI technologies were used to safeguard players from harmful online interactions. Learn how these innovations are creating a safer digital environment and how we can consider the implications for broader applications in online reputation management. https://lnkd.in/eSngrJCx

We're at a pivotal moment in technological advancement, where the evolution of search, as powered by AI, is reshaping how we approach digital strategies. According to Fast Company, integrating custom AI models isn't just an option—it’s a necessity for those looking to enhance customer interactions and supercharge their marketing efforts. However, embracing these technologies also demands a responsible approach towards data privacy and security risks. By strategically adopting and managing these AI tools, businesses can not only stay ahead of the curve but also do so with integrity. Let's navigate this new terrain together, leveraging the full potential of AI while ensuring our customers' trust remains intact. #AI #GoogleSearch #DigitalMarketing #DataPrivacy #TechInnovation

Exploring AI Content Moderation: Safeguarding Brand Integrity. Delve into our latest blog to unravel the intricate role of cutting-edge technology in upholding brand standards. https:// https://lnkd.in/dbtJp3JP #AISecurity #BrandIntegrity #TechInsights

🥂 Looking for your essential New Year's read to kickstart your return to work? Wondering if your strategies are set for GenAI guardrails? Brian Land, Lucidworks' VP, shared some invaluable insights on #GenAI guardrails in this post-cookie era with MarTech. With new challenges on the horizon, Brian highlights key tactics around encryption and transparency for marketers. “When it comes to managing LLMs, marketers will adopt advanced encryption and secure data storage practices to safeguard user information. Rest assured, they’re working hard to get it right — making sure they follow the rules while still keeping consumers engaged and happy.” Check out these must-read predictions: https://okt.to/2OXEf1 🚀 #MarketingTech #AI #PrivacyMatters

It was great to be part of today's panel, "New Technologies, New Threats, New Opportunities: AI and Brand Protection". Our SVP, Daniel Shapiro, highlighted the rapid growth of e-commerce and how brands can use AI to prepare for the future #IACC2024 #BrandProtection #AI #LegalTech