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“But customers always end up asking for a short video to troubleshoot the issue." - shared one of our customers. A common issue with knowledge bases that we find is the lack of variety in help content. Most companies publish and stop with help docs. But is that the best way to serve your customers? Especially when your KB acts as a 24*7 available self-service resource for your dear customers. Knowledge base + Quality content is no longer enough with rising competition. Adding your customers’ preferred form of content into the mix becomes crucial at this stage. Our take on how you should go about it: 1. Understand the major types of queries your customers are asking — how-tos, troubleshooting, feature requests, admin-related issues. 2. Ask your customers their preferred forms of content - short how-to videos, step-by-step guides or docs mixed with videos. 3. Choose a Knowledge Base software that helps you build these content types If you’re in the process of choosing a KB, check out our research on the best Knowledge Base software you shouldn’t miss in 2024. Linking it in the comments. What's your take? Have you seen success with multimedia knowledge bases?

Check out our research on the best Knowledge Base Software here - https://trainn.co/understanding-knowledge-base-software/

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