Transmit’s Post

Streaming platforms are facing new challenges in achieving profitability. The latest insights reveal how advanced monetization technologies can provide the key to financial success. From optimizing ad revenues to enhancing user engagement, leveraging these tools can transform streaming services’ profitability strategies. Read more about monetization strategies for streaming platforms. #Streaming #MonetizationTech #Profitability

As streaming platforms scale, SSPs play an increasingly critical role in helping publishers leverage programmatic ad buying. Learn more about how we work with various publishers to help them scale and monetize their inventory in the surging streaming market here: https://lnkd.in/eWC-gQVU

As streaming platforms scale, SSPs play an increasingly critical role in helping publishers leverage programmatic ad buying. Learn more about how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market: https://lnkd.in/eWC-gQVU

Nielsen’s Gracenote has teamed up with Amagi Corporation to enhance the launch of free ad-supported streaming TV (FAST) services, with Content partners now able to access select Gracenote products through Amagi's channel creation solution, providing a one-stop platform ✨ This strategic partnership provides: 🔹 Faster Ingestion: Improved program and schedule integration speed into Gracenote’s ecosystem, streamlining FAST go-to-market, allowing for more efficient content management and delivery 🔹 Enhanced Discoverability: Publishers benefit from normalized metadata, boosting content visibility and engagement 🔹 Increased Monetization: Greater opportunities for advertising revenue on FAST platforms with optimized content management and tailored advertisement opportunities More information is found below 👇 #Streaming #FAST #Partnership #Gracenote #Amagi #neuco

OTT Streaming Attribution: What Is It and How Does It Work? - Discover the ins and outs of #OTT #streaming #attribution, a crucial method for measuring the effectiveness of streaming service #advertising. #OTTStreaming #OTTAttribution

"There has been a significant increase in the amount of HDR content now available for streaming. This is good news because HDR provides an undeniably enhanced viewing experience consumers have come to appreciate and expect," says Nick Mitchell, Media Solutions Consultant for InterDigital, Inc. "The trick for the streaming industry revolves around seamlessly integrating a wide array of SDR and HDR content and delivering the best possible experience to the installed base of devices that only support SDR while simultaneously addressing the rapidly growing HDR market." Meeting this expectation in a technically efficient and cost-effective manner is becoming increasingly important as OTT providers ramp up subscription costs and others pursue ad-supported business models. HDR, says Mitchell, will play a significant role in helping consumers justify increased subscription costs or support consumers' willingness to tolerate commercial interruptions. One key to elevating the attractiveness of commercial supported business models will be to deliver advertising content in high quality HDR.

Discover how Future Today's UI update introduces new and innovative integration opportunities for advertisers across all categories, transforming the streaming landscape into a more interactive and trendsetting experience. Click to learn more! #streaming #ctv #userinterface #futuretoday

With the rise of streaming, SSPs are becoming essential for publishers to unlock the full potential of programmatic ad buying. Discover how we help publishers scale and monetize their inventory in the surging streaming market here: https://lnkd.in/eWC-gQVU

Profitability in the streaming industry can be significantly boosted through effective monetization technology. The Forbes article provides valuable insights into how streaming platforms can use these technologies to improve their financial performance and user engagement. #StreamingIndustry #MonetizationStrategies #TechInnovation

Pause ads are emerging as a game-changer in streaming, with around half of viewers taking action when they appear. This trend, highlighted by the Video Advertising Bureau, points to a new frontier in engaging consumers during their streaming breaks. Plus, insights on rising sports viewership and shoppable ad formats offer valuable cues for advertisers seeking to stay ahead in the evolving streaming landscape. #PauseAds #Streaming