Travel Goods Association’s Post

Summer has finally arrived! 🌞✈️ Last month, we ranked the most popular airlines based on the Estimated Media Value (EMV) generated by influencers on social media. With flights sorted, now it's time to focus on hotels! 🏨 We've selected the 10 most popular hotel chains to analyze the EMV generated from direct mentions by influencers on Instagram and TikTok. In total, we analyzed over 5,000 mentions across 26 countries. 🌍 And now, without further ado, here are the results! 🎉 1-Mercure Hotels 2-Meliá Hotels International 3-Novotel Hotels 4-Four Seasons Hotels and Resorts 5-Iberostar Group 8-Hilton 7-NH Hotel Group 8-Marriott International 9-Radisson Hotel Group 10-InterContinental Hotels & Resorts Curious about what elevated Mercure, Meliá, and Novotel to the top? 🌟 Stay tuned for more insights! #InfluencerMarketing  #Hotel #Hospitality #HotelChains #influencers #Primetag

Such an insightful masterclass from Steph. With tips that can be put into immediate action. Including the reason, I am all of a sudden posting on Linked In. 😉

At Tadpole Consulting (Official), our commitment to #community and the value of an #ecosystem approach remains at the core of what we do. We are excited to welcome our first #bloggers and social media #influencers to the Tadpole ecosystem. As believers in the power of #collaboration, we see the integration of diverse voices, especially those of passionate travellers, as an invaluable addition to our #network. These influencers bring a unique perspective: the direct #feedback from their firsthand #experiences as passengers. Their insights reveal gaps across the passenger journey, from pre-boarding to in-flight services and post-travel touchpoints. This feedback is critical, as it allows us to identify specific areas for #improvement and #design targeted #solutions in collaboration with our ecosystem partners. By leveraging their perspectives, we can enhance the overall travel experience, ensuring that our solutions are grounded in real-world insights and directly address passenger needs. Our goal is to continually enhance the #passenger #journey, drawing on the collective strength of our network. Let's explore how we can drive meaningful #change and deliver exceptional value to our clients - AND YOURS! . . #airlines #passengerjourney #passengerexperience #customerexperience #travelexperience #inflightexperience #curatedexperience #travelandlifestyle #tadpoleecosystem

✈️ Summer travel insights: unveiling influencers' impact on airlines! ✈️ Summer is around the corner, have you already chosen your destination and the airline you'll be flying with? Influencers can play a significant role in your decision. At Primetag, we've delved into over 3,000 mentions by influencers across 26 countries during the last 365 days to uncover which airlines dominate Instagram and TikTok, based on Estimated Media Value (EMV). Here's what we found: 1. Vueling 2. Air France 3. Ryanair - Europe's Favourite Airline 4. Wizz Air 5. TAP Air Portugal 6. easyJet 7. Lufthansa 8. Swiss International Air Lines 9. airBaltic 10. KLM Curious about what boosted Vueling, Air France, and Ryanair - Europe's Favourite Airline to the top?🏆  Stay tuned for more insights! #InfluencerMarketing  #Airlines #influencers #Primetag

Hey MakeMyTrip it's a passport to awesome! The recent "Fly Abroad with MMT" campaign featuring India-based foreign influencers Agu Stanley, Drew Hicks, Yechan C. Lee and may be more is already generating buzz. ✈️🌍 BTW, the Jinjung brothers and Ved Campbell are also on your list? This strategic move by the MMT marketing team is a clear demonstration of their understanding of the target audience and their ability to identify the perfect brand ambassadors. Can't wait to see the incredible results this campaign will undoubtedly deliver! #MakeMyTrip #influencermarketing #travel #campaign #India #foreigninfluencers #travelgram #tourism #digitalmarketing

📱 Short attention spans? Hilton's 10-minute TikTok says otherwise! 🏨 Hilton Hotels just proved otherwise with a 10-minute TikTok video that's captivating audiences. 🤫 The secret? A journey with Paris Hilton and other influencers, each using their unique style and voice. 😎 It's not about the destination; it's all about the stay. 😂 The video’s humor and self-deprecation make it a standout. “10 minutes on TikTok is like 3 years in the real world,” says one character. ❤️ This approach brilliantly showcases Hilton’s appeal, making a compelling case for choosing their hotels. ➡ Why long-form video? Audience insights reveal 44% of potential Hilton guests watched long-form videos last week. ➡ And why TikTok? 37% of these travelers use TikTok monthly, 43% more than the average traveler. 🧠 Hilton's innovative strategy taps into these trends, setting a new standard in digital marketing. #hilton #paris #tiktok #digitalmarketing #vacation #hotel #influencers

🎉 Big News from Indie Collaborates! 🎉 After a decade in the influencer marketing industry, mastering algorithms, trends, and achieving stellar results, we are excited to unveil a new chapter: the launch of our Social Media Marketing service! With years of expertise and insights working with some of the world’s biggest brands, our team at Indie Collaborates has listened to our clients and is now ready to expand our services. We’re here to help brands enhance their visibility and succeed in the dynamic social media landscape. We are delighted to introduce two of our newest clients on board: Hunter Boots: Originating in Britain, and heading to the tropics, we launched in the Singapore and Malaysia markets, creating hype, connections and engagement. Stanley: Famous for its iconic cup, we’ve amplified brand love and community participation, creating a buzz and demand for these stylish quenchers! Curious to know what we’re capable of? From strategic planning and trending content creation to engaging with online communities and partnering with influencers, our customised approach ensures that our clients not only expand their reach but also witness tangible growth in their markets. So wait no more to boost your brand awareness or convert that traffic into sales. Let’s discuss your goals at 📩 info@indiecollaborates.com #SocialMediaMarketing #MarketingAgency #BrandAwareness #HunterBoots #Stanley #NewService #AgencySingapore

Everyone asks me about influencers, but recommending them requires caution. In Dubai's booming influencer culture, impressive follower counts can be deceiving. In China, the influencer landscape is even more intricate. KOLs demand hefty fees and comprehensive experiences. Ask yourself: is this investment worthwhile for an unknown ROI? Before any partnership, a thorough analysis is essential. We focus on the influencer's target audience and engagement relative to follower count, ensuring alignment with the client's proposed content. Many businesses, especially #restaurants and #hotels, have suffered due to influencers who overpromise exposure for free services but deliver little in return. The lesson learned is to be strategic and selective in influencer partnerships. The right match adds value, but the wrong one can be costly! #InfluencerMarketing #KOLStrategy #DigitalMarketing #ChineseMarket #SocialMediaStrategy #RestaurantMarketing #MarketingInsights #InfluencerStrategy #Dubai #China

Xiaohongshu (RED) is where Chinese travelers are discovering their next favorite spots in Singapore 🌟 Whether you're in hospitality, retail, or F&B, this platform is a game-changer for reaching Chinese tourists through authentic, user-generated content and influencer marketing. 📸 Want to know how to make Xiaohongshu work for your brand? Check out our latest blog on leveraging this powerful platform to connect with Chinese travelers before they even arrive in Singapore 🌍 💡 Pro tip: Use influencers and trending hashtags to boost visibility and create buzz around your brand! 👉 Read the full blog and explore how we can help your brand stand out on Xiaohongshu: https://lnkd.in/dd3MKn2C #Marketing #Singapore #Xiaohongshu #Tourism

Is Celebrity marketing still the way to go in the Philippines? Considering the current influencer marketing landscape in the Philippines, is celebrity marketing still a cost-effective way to reach my target audience? Are there specific metrics or data available to gauge the ROI for celebrity endorsements? What are your insights? #influencermarketing #philippines #marketing #ROI #celebritymarketing