Treet’s Post

Had great fun joining this panel last night; a lively discussion with plenty of audience interaction, contrasting views and some healthy debate on all things startup! I think I started most of my answers with “it depends…” It depends what type of business and product you’re building, what success looks like for you as a founder, what sort of journey you want to go on, what stage you’re at…there’s no one right way to build a business, as we discussed last night. One of the wonderful things about the startup scene, and in particular the B2B SaaS world, is there is no shortage of content, advice and ideas. I think the secret as a founder is to quickly figure out what is (and isn’t) relevant to your business, your goals, the stage you’re at. Don’t get too distracted and stay focused. Hopefully I shared some useful, practical perspectives for founders in the 0-1 stage! Big thanks to Nick Telson-Sillett for organising and excellent hosting, and Matthew Roberts, Dan Bowyer & the audience for the chat! 👏

When you deliver, then deliver again, then again, it's not just great for your own business, it's great for all the businesses involved. InstallerSHOW is nearly 7 times larger than in 2021. The content is there, the industry exhibitors are there, the visitors are there. It delivers. We grow. We evolve. We go again. Can't wait to see the next chapter. https://lnkd.in/eSg4HVPJ

Are you wondering exactly what attendees get out of the h+h americas experience? @cocreatestudiomi created an awesome review of their time at h+h americas 2024, what they gained from the experience, and what you can expect when attending the show. Read their insights: https://loom.ly/5sZp0mY #craftbusiness #hhamericas #hhamericas2024 #seeyouathhamericas2025

GoldenHour is like 5 weeks away people. And you're all failing me. FAILING ME I SAY! I've been secretly competing with JK Sparks and Amanda Bagley to see who can drive more Goldenhour registrations. JK’s out there with his "emails" getting like 30 registrations a week. Amanda's "putting on the sales hat" going out 1:1 and I'm sick of seeing her say, "That's Me!" like 5 times a day when the slack notifications come thru. And here I am, trying to create educational content adjacent to the show with that soft CTA racking up like FOUR registrations. I know attribution is supposed to provide strategic insights, but all it’s telling me right now is that I’m getting my BUTT KICKED. So now, here I am. You’ve forced my hand. I’m comin in with the hard pitch. BUT, I have something that JK doesn’t have. I have a bundle! You know, that Jake-from-State-Farm-level value. Pavilion is hosting their CMO Summit in NYC the day after GoldenHour. You know it. The one where all the VP-level and up legends meet to whisper in the shadows about what’s actually working these days. Yeah, that one. We're partnering up and I'VE got that hookup to get you 20% off both tickets. Want 20% off Goldenhour? Go here: https://lnkd.in/gmZqpAJ3 Want 20% off CMO Summit? Go here: https://lnkd.in/g6wVDpHf Don’t let me down people! I'm a terrible loser. P.S. I'd be grateful if you just spammed #teamtodd on JK and Amanda's content.

Want to steal the show with your next virtual event? It's about more than just planning an amazing experience; you need a spotlight-worthy promotion strategy to ignite excitement among potential attendees. ✨ We’ve outlined 9 easy ways to not only promote your event effectively but also to maximize attendance. Step into the spotlight with these top tactics! https://lnkd.in/g38wm_AZ.

🎉 Ready to make your event sucessful ? Follow these strategies for a successful event! 🎯 From detailed planning to engaging your audience, we've got you covered. Watch the reel and take your event to the next level! 🚀 #EventSuccess #DigitalBharata #EventPlanning #SuccessStrategies #UnforgettableEvents

🎲🎰If you're heading to Vegas for The PPAI Expo, here are some tips from Jessica & Gabe to get you through the show! We'll see you there!

#Engagement comes from giving the audience chance to be part of the show. When planning events, think about when and how you can include your audience, not just talk at them and see your event transformed. #eventengagement #eventprofs #liveevents #conferences #eventhost

Take Aways: Dream - Visualize - Get a Coach+++ Visualize with Emotion - Write it Down (Ari Weinzweig) Write Goals Down & Review Daily (Manjit Minhas(Canadian) Ask the Question How How How - it’s Your Call to Action (David Horsager) Validate Yourself by FollowingThrough on Your Commitments to Yourself (Lisa Bilyeu) Procastination Robs Us of Our Dreams !!! “Enjoyment isn’t a requirement of doing a task, Discipline is, just do it!! & Take the Stairs” (Rory Vaden) REST Makes Us More Productive- Lead By Example and REST (Rabbi Miriam Terlinchamp) Have Success in Your Business by Getting Back to Basics. “Facebook didn’t have Facebook to be successful” “Take clients for dinner, send a thank you card.” (Nicole Walters) Thank you all so much!

2 years ago we embarked on our first "Tradeshow"... We had no idea what we were doing... Setup was a complete disaster... We made almost ZERO sales... I know? Shouldn't we quit and move on? NO WAY! Sometimes you need to make these bets to focus on the future. I remember leaving the show and thinking "Wow. Tradeshows have a lot of potential. We just need to learn what makes them a success." In 2023 I'm proud to say we did 6 more tradeshows, and now we feel confident as ever going into 2024! Lesson: Investments into new channels take time and learnings. Get better every single day! Below is a photo of me and Kiana Buzza at the first show giving it our all. Absolutely crushed it for being rookies, but you should see her now at the shows!