Trenz India’s Post

Honasa Consumer Ltd., led by Ghazal Alagh and the parent company of Mamaearth, has unveiled its latest venture: 'Staze Beauty', a revolutionary #makeup #brand tailored for #GenZ consumers. This #strategic move aims to tap into India's thriving colour #cosmetics #market, currently dominated by established players like L’Oréal and Lakme. Staze sets itself apart with its groundbreaking C-Lock technology, ensuring 12-hour wearability by forming a protective barrier against oil, sweat, and water. This #innovation promises unparalleled colour payoff and durability, meeting the dynamic demands of today's youth. With prices starting below Rs 300, Staze offers affordable luxury, targeting young women aged 18-24 who seek quality and innovation without compromising their budget. The brand's product range includes a unique three-in-one bullet lipstick, priced from Rs 449, catering to the evolving preferences of its audience. Staze adopts a digital-first approach, making its products available on its website and popular e-commerce platforms. This strategy aligns with the shopping habits of GenZ consumers, ensuring widespread accessibility across India. The launch of Staze follows Honasa Consumer's impressive #financial growth, with a 264% increase in net profit in the quarter ended December FY24. This success, coupled with a focus on innovation and #market trends, positions Staze for significant growth in the competitive cosmetics #industry. #BeautyInnovation #CosmeticsRevolution #DigitalBeauty #Mamaearth #HonasaConsumer #MakeupMagic #AccessibleLuxury #startupindia #businessgrowth

✨ 𝐆𝐥𝐨𝐰𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐀𝐥𝐞𝐫𝐭.✨ 1️⃣ 𝐁𝐢𝐠 𝐍𝐞𝐰𝐬: I'm thrilled to share that Reliance Retail's Tira brand is stepping into the skincare space by partnering with the innovative startup, Akind. 2️⃣ 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: This partnership is set to bring cutting-edge skincare products to Indian consumers. Imagine the best of Tira's market reach combined with Akind's expertise in skincare technology. Sounds like a game-changer, right? 3️⃣ 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐇𝐨𝐫𝐢𝐳𝐨𝐧𝐬: Reliance Retail is not just expanding its portfolio; it's enhancing our skincare routines with high-quality solutions. This is a big win for all skincare enthusiasts out there. 4️⃣ 𝐌𝐮𝐭𝐮𝐚𝐥 𝐆𝐫𝐨𝐰𝐭𝐡: Both Tira and Akind are poised to benefit from this collaboration, paving the way for significant market impact and happier, healthier skin for customers. 𝑰'𝒎 𝒄𝒖𝒓𝒊𝒐𝒖𝒔 𝒕𝒐 𝒉𝒆𝒂𝒓 𝒚𝒐𝒖𝒓 𝒕𝒉𝒐𝒖𝒈𝒉𝒕𝒔, 𝑯𝒐𝒘 𝒅𝒐 𝒚𝒐𝒖 𝒕𝒉𝒊𝒏𝒌 𝒕𝒉𝒊𝒔 𝒄𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏 𝒘𝒊𝒍𝒍 𝒔𝒉𝒂𝒑𝒆 𝒕𝒉𝒆 𝒇𝒖𝒕𝒖𝒓𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒌𝒊𝒏𝒄𝒂𝒓𝒆 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝒊𝒏 𝑰𝒏𝒅𝒊𝒂? 𝑳𝒆𝒕'𝒔 𝒅𝒊𝒔𝒄𝒖𝒔𝒔! #RelianceRetail #Tira #Akind #SkincareInnovation #BusinessGrowth #TechInSkincare #FutureOfBeauty #Collaboration #RetailRevolution

Empowering Fashion: My Journey with KYU—Know Your Unknown In the dynamic world of fashion retail, my journey with KYU—Know Your Unknown has reshaped how fashion brands and stores thrive. The Vision Behind KYU Launching KYU in 2022, I aimed to fill critical gaps in the fashion industry by equipping brands with the necessary expertise around styling and resources that can sell consumers in offline-stores. Despite the initial hurdles, including financial challenges and the struggle to establish credibility, my passion for fashion and strategic vision guided our early steps. Overcoming Challenges The first 18 months were demanding, but my resolve to build a strong foundation for KYU was unshakeable. By focusing on recruiting fresh talent from #fashionschools, we infused new perspectives and innovation into the industry. Gaining Traction and Empowering Brands By mid-2023, KYU began to make its mark. Our unique services, which range from enhancing store management to launching e-commerce platforms, started attracting attention from fashion brands seeking a competitive edge. Expanding Our Impact Looking beyond profitability, KYU is also committed to social empowerment. We've launched initiatives to revive traditional weaving techniques in India, helping to preserve cultural heritage and support local communities. Future Prospects With plans to expand into major Indian cities like Andhra Pradesh, Karnataka & Delhi, KYU is poised to help even more businesses excel. Our journey from a challenging start to becoming a beacon of innovation and empowerment in fashion retail is just the beginning. As KYU continues to grow, our impact on the fashion industry is undeniable. We are setting new standards and ensuring a vibrant future for fashion retail. #KYUStyle #FashionEmpowerment #InnovativeFashion #SustainableFashion #WeavingTraditions #FashionTech #EmpowermentThroughFashion #FashionForward #KYUExpansion #StylingFuture

Get ready for the premiere episode of Future Brands of India tomorrow at 12 pm, featuring Sanjeev Rao, CEO of Being Human Clothing. Discover the essence that makes this brand uniquely human, tech-savvy, and sustainable. Don't miss out! #FutureBrandsIndia #BeingHuman #D2CTech

Major Beauty News Update! 🌟💅🏻 SoEzi by Sonakshi Sinha has expanded its presence into offline retail! Dive into our latest blog post to explore the exciting journey behind this move. Read more here: https://lnkd.in/dqBuqbWN #SoEzi #SonakshiSinha #BeautyRetail #CosmeTech

Exciting news! The first episode of Future Brands of India is finally here, and you won't want to miss it. Join us as Sanjeev Rao, CEO of Being Human Clothing, shares his valuable insights. Watch now at the link below and be part of this incredible journey. #FutureBrandsIndia #beinghuman #bharat Watch Now: https://lnkd.in/dvzf2Qn4 Sanjeev Rao Vivek Sandhwar

More Trendy in Indian Market

👗 The evolution of #ethnicwear in India Libas, since its inception in 2014, has been pioneering #fashion innovation in the ethnicwear segment. From an online platform to a leading #omnichannel brand, Libas has continuously reinvented itself to stay ahead in the #fastfashion race. In my conversation with Sidhant Keshwani, CEO & Founder, Libas, we delved into the brand's journey, its ambitious expansion plans, and the growing appeal of fusion wear in India. https://lnkd.in/gXBSR2ev 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐢𝐯𝐞 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧: 🌟 𝐅𝐮𝐬𝐢𝐨𝐧 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: The growing trend of fusion wear, blending traditional and modern styles, is redefining the #Indianwear market, especially among the younger audience. 🌟 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Libas’ seamless integration of #online and #offline experiences is setting new standards in the retail industry. 🌟 𝐓𝐞𝐜𝐡 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Technologies like virtual try-ons and #personalisation tools are enhancing customer experiences both in-store and online. 🌟 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐆𝐨𝐚𝐥𝐬: With plans to open 100+ new stores, Libas is eyeing significant growth in #tier2 and #tier3 cities across India. 🌟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐓𝐫𝐮𝐬𝐭: High repeat purchases underline the brand's commitment to quality, making Libas a trusted name in #fashion. Thank you, Sidhant, for sharing these insights. #FashionRetail #IndianEthnicwear #FusionWear #RetailTrends #LibasJourney #FashionInnovation #RetailGrowth #FashionIndustry #OmnichannelRetail #Libas #Ethnicwear #IndianFashion #FusionWear #FashionRetail #RetailTrends #FashionInIndia #RetailIndustry #Omnichannel #FastFashion #IndianWear #FashionInnovation #RetailExpansion #ModernEthnic #FashionTech #D2C #FashionBusiness #RetailGrowth #FashionMarketing #Ecommerce #FashionUpdates #CustomerExperience #IndianRetail #FashionBrands #RetailNews #ApparelIndustry

“In the realm of men’s 🙋🏻♂️clothing👕, finding a brand that consistently delivers on quality, value creation, and innovation is a rare treasure. Enter SNITCH the brainchild of founder Siddharth DUNGARWAL and his remarkable team, who have taken it upon themselves to craft a brand tailored specifically for men.🧔 As a satisfied customer long before the Shark Tank India phenomenon, I witnessed their epic and triumphant pitch unfold, and have since remained a loyal user for over 18 months. Here’s my candid feedback 👨⚖️: 👕𝗤𝘂𝗮𝗹𝗶𝘁𝘆: 𝐒𝐍𝐈𝐓𝐂𝐇 sets the bar high with impeccable craftsmanship and attention to detail. From the stitching to the fabric selection, every aspect exudes quality.👕 🧣𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: With a stellar rating of 10/10, 𝐒𝐍𝐈𝐓𝐂𝐇’s innovative approach sets them apart from the competition. Whether it’s their unique designs, sustainable practices, or technological advancements, 𝐒𝐍𝐈𝐓𝐂𝐇 consistently pushes the boundaries of men’s fashion.🧣 👖𝗣𝗿𝗶𝗰𝗶𝗻𝗴: While their pricing is currently competitive, what truly sets 𝐒𝐍𝐈𝐓𝐂𝐇 apart is their commitment to value. Regular discounts for loyal customers and a price range that aligns perfectly with the market make 𝐒𝐍𝐈𝐓𝐂𝐇 an accessible luxury for men who appreciate both quality and affordability.👖 🩳 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻/𝗦𝗲𝗿𝘃𝗶𝗰𝗶𝗻𝗴: Like any growing brand, there’s always room for improvement. While 𝐒𝐍𝐈𝐓𝐂𝐇 excels in product offerings, their application and servicing could benefit from further refinement. However, as the saying goes, Rome wasn’t built in a day, and I have full confidence that 𝐒𝐍𝐈𝐓𝐂𝐇 will continue to evolve and elevate the customer experience.” 🩳 #snitch #clothing #trending #fashion #menfashion #brandinnovation #customerfeedback

Who is winning Indian offline fashion market? ABFRL, the Power house of brands was the market leader from late 90s continue to be a dominant player till date. While Trent had a modest presence for a very long time saw a gigantic rise especially post COVID with the rise of ZUDIO! Today market cap of Trent (1.4L Cr) is 7X of ABFRL and > combined market cap of all notable listed companies (ABFRL, Page, Vedant, Shoppers stop, Go Fashions, Arvind Fashions, Kewal Kiran etc). Is Trent the next TCS in making for Tatas? What could be the market cap of Landmark India or Trends if they are listed today?