TREW Marketing’s Post

San Diego, here we come! ☀️ ✈ We’re gearing up for Content Marketing Institute’s #CMWorld next week and can’t wait to dive into the latest trends and best practices. A highlight of the conference for us will be Morgan Norris’s Manufacturing Master Class. She’ll be sharing insights on how to use personal branding to supercharge your B2B marketing campaigns. But hurry, seats are filling up fast! Beyond the learning, we’re looking forward to connecting with other content marketers. Let’s share ideas, discuss challenges, and explore potential collaborations. If you’re attending, drop a comment below and let’s meet up! #B2Bmarketing #industrialmarketing #contentmarketing

Is Email Marketing still relevant? 🤔 The answer is a resounding YES! But like everything else, it's evolving. 🎙 On the latest episode of #ContentMarketingEngineered, Shelly Alvarez, Vice President of Marketing Services at Ragnarok, Inc. shares insights on building a database from scratch, effective email marketing strategies for startups, and the significance of measuring success through revenue and KPIs. Tune in below 👇 #B2Bmarketing #industrialmarketing #emailmarketing #engineers

How can we navigate the "family feud" between sales and marketing so we all succeed? 🎙 On this week's episode of #ContentMarketingEngineered, Mark Hunter, The Sales Hunter, is on the show to talk about the age-old battle (or more, "misunderstanding") between sales and marketing departments and how to work through tension that often occurs. Tune in below! 👇 #B2Bmarketing #industrialmarketing #engineers

Happy International Podcast Day! 🎙   We may be slightly biased towards #ContentMarketingEngineered with Wendy Covey as our favorite podcast (can you blame us?!).   However, to trewly celebrate this day, we polled the #TREWcrew for top podcast recommendations - both personal and professional. Here are our top picks!   Top Podcasts for Industrial Marketers 🔸 Content Marketing, Engineered 🔸 The Artificial Intelligence Show with Paul Roetzer 🔸 Manufacturing Happy Hour with Chris Luecke 🔸 Automation Ladies with Nikki Gonzales 🔸 Women in B2B Marketing 🔸 Mavens in Manufacturing with Meaghan Ziemba 🔸 The Manufacturing Marketer with Gorilla 76 🔸 Adventures in Messaging with Emma Stratton Personal Favorites 🔸 SmartLess 🔸 Office Ladies 🔸 Atlas Obscura 🔸 How I Built This with Guy Raz 🔸 Planet Money 🔸 Crime Junkie 🔸 Failing For You Podcast with Jordan Yates 🔸 The Jordan Harbinger Show 🔸 Morning Brew Daily 🔸 Financial Confessions 🔸 Scamfluencers 🔸 Bad Date Podcast 🔸 Zoe Science and Nutrition Do you have any podcast recommendations you would add?? Connect with your favorite podcast hosts at the Industrial Marketing Summit this coming February, many of whom will be speaking! We can't wait to see you all in person. 😁 #B2Bmarketing #industrialmarketing #IMSummit #podcasts

HubSpot offers a strong foundation for engineering companies, but to truly maximize its potential, you may need to leverage additional tools. We regularly work with clients to optimize their martech stack. In doing so, these have become a few of our favorite integrations: 🔸 Salesforce 🔸 Data Sync 🔸 NeverBounce 🔸 SurveyMonkey 🔸 Google Search Console 🔸 Canva 🔸 Google + LinkedIn Ads 🔸 GoToWebinar 🔸 Slack 🔸 Google/Outlook Calendar 🔸 Zoom for Teams 🔸 Proposify Find out why >>> https://lnkd.in/gh759se7 #B2Bmarketing #industrialmarketing #HubSpot #marketingautomation #engineers

ROI is crucial in marketing and should be the focus of marketing operations. Having witnessed the pain and frustration caused by ineffective marketing, Chris Peer, President and CEO of SyncShow, developed The Great 8 Pillars to transform the corporate marketing department from an expense into a profit center. 🎙 In this week's episode on the #ContentMarketingEngineered podcast with Wendy Covey, Chris shares how to structure marketing operations for success and how to get in front of leadership with the right data. Tune in below! 👇 #B2Bmarketing #IndustrialMarketing #Engineers

So many updates. 💡 So little time. ⏰ Hot off the heels of #INBOUND24 product announcements, Kara Moon is diving into some of the more valuable updates for your team including: 🔸 HubSpot's Seats-Based Pricing Model Migration 🔸 Bots & Non-Human Interactions Excluded from Email Analytics 🔸 Form Submissions Export with Date Range Filters 🔸 Schedule Meetings More than a Year in Advance 🔸 Introducing Breeze Co-Pilot (Beta) 🔸 Introducing Breeze AI Agents (Beta) 🔸 Introducing Breeze Intelligence (Beta) #b2bmarketing #industrialmarketing #INBOUND2024 #hubspot #hubspotpartner

If this doesn't encourage you to register for our upcoming webinar, we don't know what will. 💁♀️ Kasey Tyring and Kara Moon will be spilling the tea on how to optimize your YouTube video content this Thursday! Save your seat >>> https://lnkd.in/gSnHF5iZ

While the #TREWcrew wasn't at INBOUND physically this year, we were there in spirit! And we've been keeping up with all the latest announcements and product updates. What have we learned? ...or in some cases reaffirmed. The old growth formula is broken. Search, social, and customer channels have fundamentally changed resulting in fewer website visitors, and in turn, new qualified inbound leads. This isn't anything new to us. We've been seeing this happen across the board to our own website and the clients we work with. It's why we've been encouraging a multichannel approach for the better part of this year. We are also in the midst of the AI revolution, which was the core of many of the product updates that HubSpot announced this week. The ones that caught our eye? 👀 🔸 Breeze Co-Pilot (formerly ChatSpot) 🔸 Breeze Agents 🔸 Breeze Intelligence Breeze Intelligence will be particularly interesting to the many engineering companies using tools like ZoomInfo, as this new tool will bring data enrichment and buyer intent data directly to the CRM. In the last two years, we've immersed ourselves in learning all we can about AI, AI tools, and how it will impact our strategies. We're excited to dive into these new tools as well. We'll be sharing updates as we learn more, so be sure to subscribe to our newsletter and YouTube channel to stay informed! Were you at #INBOUND2024 this year? What stood out to you? Let us know in the comments! 👇 ******* Also, #FlashbackFriday (is that still a thing?) to last year at INBOUND - we're still swooning from our sheer luck in meeting HubSpot CEO, Yamini Rangan. #B2Bmarketing #industrialmarketing #HubSpot #INBOUND2024

AI is here. It's time to get on board...or risk getting left behind. 🎙 In this episode of #ContentMarketingEngineered, Jennifer Dawkins shares her experience at #MAICON2024, the Marketing Artificial Intelligence Conference. Tune in for: 👉 A high-level timeline of how AI is expect to evolve over the next decade and how marketers can keep up 👉 The importance of AI literacy for organizations 👉 The evolving landscape of content marketing in the age of AI, including the broader copyright implications #B2Bmarketing #industrialmarketing #AI #engineers