TRIBE’s Post

As we continue to see the increase in time that consumers spend on Social Media, Social Commerce starts to become a bigger interest to bridge the gap between awareness and conversion. Consumers want the whole experience in one place. "Users spend 18% of their digital media time with social platforms. Wind back thirty years - imagine knowing you could have a shop front on the street where everyone spent 18% of their day, EVERY DAY. Read more below in the latest post from TRIBE and see how you can start to explore your sComm strategy. #socialcommerce #socialmedia #creatormarketing

Social commerce is rapidly becoming a $3 trillion opportunity by 2026, blending entertainment, social media, and shopping for a seamless buying experience. 📈 Booming Market: Social commerce will drive $90.5 billion in U.S. transactions this year, with platforms like TikTok Shop leading the way. 🛍️ Evolving Shopping Experiences: Static e-commerce is being replaced by dynamic, interactive shopping, with live streams and videos allowing users to buy directly from content. 🌐 Broader Opportunities: While fashion and beauty dominate, all industries—from electronics to home improvement—can capitalize on this trend. 💡 Advice for Brands: Treat social commerce as a long-term sales channel, integrated into your omnichannel strategy, not just a marketing experiment. 👩💼 Creators at the Core: Product selection is key for creators, as viral products drive higher engagement and sales. 🤖 AI's Role: AI is revolutionizing social commerce, optimizing product pages and paid media strategies with A/B testing and short video edits. 🗓️ SoCom Conference: The first U.S. social commerce conference, SoCom, will take place in February 2025, bringing together top industry leaders and creators. #SocialCommerce #CreatorEconomy #EcommerceRevolution 📊 Social commerce is set to reach $3 trillion by 2026, representing a major shift in the global retail market. 🔑 Interactive media and live shopping experiences are reshaping the way consumers purchase products online. 🌟 Leading platforms like TikTok and Pinterest are pioneering this trend, with fashion and beauty currently at the forefront. 💼 Brands need to commit to a 12-month strategy to build their social commerce presence and stay competitive. 🤖 AI tools are playing a crucial role in enhancing content and optimizing consumer engagement in real-time. ♻️ Repost if you enjoyed this post and follow me, César Beltrán Miralles, for more curated content about leadership! https://lnkd.in/gmGmUkAH

The Rise of Social Commerce: From Trend to Transformation Social commerce isn't just a trend anymore - it's completely transforming how we shop. What started as simple product tags on Instagram has evolved into a $3.37 Trillion industry that's growing 26% year over year. Here's what's fascinating: 98% of social media users plan to make purchases through social platforms next year. The intersection of community and commerce is becoming the new normal. But here's what most brands get wrong: They treat social commerce like traditional e-commerce. It's not about just putting products in front of people - it's about building genuine connections. The most successful brands in social commerce understand three key principles: First, platform selection matters more than you think. TikTok drives impulse purchases, while Pinterest users are typically in research mode. Match your platform to your customer's buying behaviour. Second, content is everything - but not just any content. The magic happens when you blend education, entertainment, and easy purchasing. Think tutorials that seamlessly integrate product tags or behind-the-scenes content that makes products feel authentic. Third, community beats conversion. The brands winning at social commerce prioritize relationship building over immediate sales. They respond to comments, create challenges, and make customers feel part of something bigger. The future is even more interesting: Imagine scrolling through an AR-enhanced Instagram feed where AI curates products based on your exact preferences. Virtual try-ons, 3D product views, and voice-commanded purchases aren't far away. But there's a catch: As social commerce grows, so do the risks. Data privacy concerns, misinformation, and platform monopolies are real challenges we must address. The key takeaway: Social commerce isn't optional anymore. It's where your customers are heading, whether you're ready or not. The brands that embrace this shift, focusing on authentic connections over hard sells, will thrive in this new retail landscape. Those who don't? They'll be left wondering why their traditional e-commerce playbook stopped working. Time to adapt or risk becoming irrelevant in the next evolution of retail. #SocialCommerce #DigitalTransformation #Ecommerce #FutureOfShopping 

I have to confess, I'm skeptical about TikTok shops. When I see the low prices, I can't help but wonder how they manage to be so cheap. However, it's clear that the consumer market is moving in that direction. “If you believe in the entrepreneurial spirit and the prospects of the creator economy, you have to believe in the power of social commerce.” - ADWEEK What about you? Do you believe in the growth of social commerce? #adweek #socialmedia #advertising #marketing

Social commerce is evolving rapidly. I echo Ian Shepherd from Electrify Video Partners in highlighting the significance of this shift: "As the retail landscape continues its digital transformation, social commerce stands as the next frontier." The convergence of platforms, brands, and creators in this new paradigm sets the stage for a more interactive, engaging, and lucrative shopping experience. More to read in the article below #socialcommerce #creators #ecommercerevolution #innovation For more insightful content on social commerce, follow me on Linkedin

🌟 The Future of Shopping is Here: Social Commerce is Taking Over! Imagine scrolling through your favorite social media platform, seeing a product you love, and buying it with just one click—without ever leaving the app. This isn’t the future—it’s happening right now! Welcome to the world of Social Commerce, where shopping meets social interaction. 📊 Why is Social Commerce the next big thing? 📱 It’s where your customers already are—on Instagram, TikTok, and Pinterest. 💡 It turns likes and shares into sales. 🎯 It makes shopping seamless, interactive, and engaging! From personalized shopping experiences to direct engagement with brands, social commerce is revolutionizing how we discover, explore, and purchase products online. 🔍 Think about this: What if your business could sell products directly through posts, stories, and live streams? What if every like, comment, or share became an opportunity to build trust and drive revenue? 🌟 Social Commerce is not just a trend—it’s a movement! Brands that embrace this transformation are already seeing the rewards. Are you ready to take your business to the next level? Let’s discuss how we can leverage social commerce to unlock growth and reach new customers. Share your thoughts below! 💬 #SocialCommerce #ECommerce #Innovation #DigitalMarketing #FutureOfShopping

Is Social Commerce Overhyped or the Future of Shopping? 🤔 Social commerce is everywhere. Platforms like Instagram, TikTok, and Facebook are making it easier than ever to shop directly from your feed. But is it all it’s cracked up to be? Some argue it’s revolutionizing e-commerce, while others see it as just another buzzword. Let’s Weigh the Pros and Cons: ➡ The Upside: -Seamless shopping experiences reduce friction. -Brands can connect directly with engaged audiences. -In-app insights make personalization easier. ➡ The Challenges: -Limited control over customer data. -Relying on social platforms comes with risks. -Is it scalable for all businesses? Why This Matters: Social commerce is reshaping how brands engage with customers. But like any trend, its value depends on how you use it. Some brands thrive by meeting customers where they are. Others may need a more diversified approach. What’s your take? Is social commerce the next big thing, or is it overhyped? Let’s discuss in the comments! 💬

Big Trends for 2025 - Social Commerce Social commerce is changing the way we shop, with platforms like TikTok, Instagram, and Facebook making it easier than ever to discover and purchase products directly within their apps. TikTok’s launch of TikTok Shop and Instagram’s integration of shoppable posts are creating seamless shopping experiences, while Facebook’s Marketplace and Shops continue to drive sales among older generations. Additionally, many brands are seeing solid ROIs from producing shoppable content. This can add up to very real revenue for commerce companies. If you’re a shopping brand and you don’t have this on your strategic roadmap for 2025, you might want to revisit shoppable content and make sure you aren’t missing out. Looking ahead to 2025, e-commerce in the U.S. is projected to grow by 10%, much of that coming from social media. Additionally, consumers increasingly use social media for customer support, making social platforms an essential part of the customer service experience. We'd love to help you with your social shopping and ads. https://lnkd.in/e-4_FcZP

Last week I met Ben Gallaga at the Social Commerce Summit, sponsored by Soar With Us. We both spoke on stage about the profound shift in consumer behaviour. That people are now buying into communities, not campaigns. He spoke about Luxe Collective Fashion success on TikTok Shop and how his product and pricing strategy is breaking records. Just last night, breaking the record for being the first ever company to sell a Hermes Birkin on a TikTok Live Stream in the UK. Totalling £8,700. That’s not just a win; it’s a game-changer. Luxe is setting a new standard for social commerce. Here’s why their approach is so powerful: 1️⃣ Shopping 🤝 Entertainment They’re merging content and commerce that’s way ahead of traditional e-commerce. Full-on interactive live events. Even live auctions where people can join in both in-person and online. It’s immersive. Way beyond a scroll-and-click experience. 2️⃣ Building Community & Real-Time Social Proof They’ve got one of TikTok’s biggest followings. Luxe has made shopping social again. People aren’t just browsing—they’re interacting, asking questions, and seeing what everyone else is adding to their carts. It’s like shopping with mates but online, with the energy only TikTok can deliver. This setup makes it super collaborative; Luxe’s customers feel more involved, more hyped, and way more likely to hit “buy.” It’s social proof on steroids, driving those conversions up while keeping people engaged and coming back for more. 3️⃣ Authenticity in a Fast-Paced Market They’re making luxury feel real and accessible. Shoppers get to see, ask, and decide in real time. Luxe keeps it authentic, which is key when building trust and loyalty in a crowded space. Just a few months in, Luxe Collective’s TikTok Shop is exploding—189k views and dozens of orders in one weekend alone. They’re proving that live, community-driven commerce is the future of e-commerce, and they’re leading the charge. Follow me for more TikTok shop insights and tips in the next coming weeks!

The rise of short videos has created an audience constantly fed with content that piques their interest. On social platforms, you simply keep scrolling for more content tailored to your tastes, which is undoubtedly a great business opportunity. However, there are still many challenges to overcome before this can be fully capitalized on, which is why currently only a small portion of people make purchases through social media. Brands need to implement strong data protection strategies to secure consumer information and foster trust. Additionally, fulfilling social commerce orders can be intricate. It's essential for brands to seamlessly integrate with current e-commerce frameworks and logistics services to ensure a smooth shopping experience.