Another exhilarating and productive Cannes has officially come to a close. We are so grateful to be able to bring back so many helpful insights from this year's event. Here's what we're particularly excited about: 📈 The Industry Is Eager to Increase Investment in DE&I Our panel at Inkwell Beach, where we presented our global research on the state of DE&I investment in digital advertising, was very encouraging, and we're so proud to be a part of this crucial shift in our industry. To get all the details of our research ➡️ https://hubs.li/Q02CXD6J0 📺 The Future of CTV Advertising Is Bright Sharing the Beet TV stage with some of the industry's sharpest minds was an incredibly insightful experience. We learned so much about the latest advancements in CTV advertising that respect the viewing experience. For more on that, see our CTV resources page ➡️ https://hubs.li/Q02CXFXH0 🛒 Retail Media Is Booming We met so many people looking to make their mark in the Retail Media space, and we're grateful to have had the opportunity to contribute to these conversations thanks to our new Adaptive Commerce suite. You can find our latest Retail Media insights here ➡️ https://hubs.li/Q02CXF3n0 🎯 New Data Solutions Are the Talk of the Town Regardless of the uncertainty around cookie deprecation, we've found that brands are looking to solve tomorrow's targeting problems today. And with our recent launch of TripleLift Audiences into general availability, we had plenty to talk about. Read more about TripleLift Audiences here ➡️ https://hubs.li/Q02CXGJ40 #adtech #canneslions2024 #cannes #digitaladvertising #dei #economicinclusion #retailmedia #ctv #streaming #cookielesstargeting #firstpartydata #programmaticadvertising #nativeadvertising
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