DIRECTV Advertising’s Post

Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising highlighted a series of strategies for buyers to hone in on to see success in an ever-changing ecosystem. 1️⃣ Before investing in premium video, advertisers should distinguish what inventory resonates most with their unique audience and ensure that what they’re buying is fully transparent and brand-safe. 2️⃣ Strike the perfect harmony between contextual and audience-targeted solutions to maximize advertising efforts and prepare for life after third-party cookies. 3️⃣ Programmatic holds the key to enabling holistic buying and making linear TV and digital look and feel the same across the board. 4️⃣ Leverage opportunities like ad innovation and addressability, to better engage with audiences and maximize reach across CTV and linear. For a more detailed view check out the full article. 🔗👉 https://bit.ly/4cd0kVB #BrandSafety #ConnectedTV #cookies #CTV #BuySide #audiencetargeting #Contextual #ROI #Streaming

https://lnkd.in/gc7Hwdyw Shifts in media behavior along with the powerful advantage of increased engagement, might make CTV a great compliment to your marketing strategy. Read this great piece by one of our experts in the space at Scale-Marketing!

Ken Ziffren’s recent remarks underscore the significant shifts in the advertising landscape as linear TV declines and digital platforms take center stage. While the transition presents challenges, it also opens up new opportunities for innovation in digital advertising. With consumers increasingly engaging online and on social media, brands can now connect with their audiences in more personalized and impactful ways. #Advertising #Digital #Media

Crack the code that unlocks the true potential of CTV advertising! Take a deep dive into the evolving landscape with our latest article featured on ANA. Discover the crucial criteria to avoid disappointing advertisers and master the nuances in datasets, match rates, and processes. Don't miss out on these #CTVInsights for your data-driven advertising strategies. Read now: https://lnkd.in/etJKXw-p #CTVInsights #DataDrivenAdvertising 

Struggling with rising ad costs? Time to give Performance TV a shot! 📺 Reach new audiences and drive real results with TV ads that act like your best digital campaigns. It's not just for the big brands anymore – advancements in tech mean even smaller players can get in on the action. 👀 Curious how TV can fit into your marketing mix? Then check out our latest blog post ➡️ https://lnkd.in/dmh2KNPC 

The integration gives advertisers a complete view of impressions, reach, and unique audiences across all YouTube inventory, and allowing for more informed decision-making and strategic optimization. it maps back to other areas where that ad spend sits. Comscore, Inc. YouTube #ctv #datahub #video #adefficiency #programmaticadvertising #programmaticads

Feeling lost in the complex world of CTV advertising? We’ve got your back! At CTVBuyer, we connect the dots between advertisers and publishers, offering a one-stop solution for buying and selling CTV advertising inventory. 📺 Our expansive network of top-tier publishers and advertisers guarantees your campaigns hit the right audience at the right moment, driving results and boosting effectiveness. But that’s not all! Our team of dedicated experts provides personalized support at every stage. From crafting custom ad strategies to optimizing campaign performance and delivering actionable insights, we’re here as your partners in success. 🤝 Ditch the maze and embrace streamlined advertising success with CTVBuyer.

Grab your popcorn. Advertising on CTV just got better. 🍿 LiveRamp helps to power Google's PAIR solution for CTV, which enables advertisers to securely and privately leverage their first-party data to power their advertising, and reach 11% more unique viewers compared to cookie-based audiences. Read more about how CTV publishers are leveraging PAIR to create better advertising experiences. ⬇️

In this #article, Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This #growth presents challenges such as maintaining viewer #attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions like dynamic ad formats and social media-inspired freshness address these issues by engaging viewers and driving performance. These advancements allow brands to not only build awareness but also achieve measurable outcomes, such as increased sales and foot traffic. https://lnkd.in/eKUVVHQX

Grab your popcorn. Advertising on CTV just got better. 🍿 LiveRamp helps to power Google's PAIR solution for CTV, which enables advertisers to securely and privately leverage their first-party data to power their advertising, and reach 11% more unique viewers compared to cookie-based audiences. Read more about how CTV publishers are leveraging PAIR to create better advertising experiences. ⬇️