TripleLift’s Post

#AWNEWYORK23 - Curious about AI and how it can elevate your business? Connect with me at AdWeek. Let's start a discussion.

We're proud to take home King Street Ventures' "Best of 2023 Awards" for Best Generative AI, Context Advertising and Personalization. Instreamatic's proprietary AI optimizes media performance by finding the best creative and targeting combination for your next contextual ad campaign. Get in touch at go@instreamatic.com. #ContextualAdvertising #GenerativeAI #VoiceTechnology #Innovation #AI

🚀 Ever wondered why understanding and analyzing AI traffic is crucial for your business? Here are five compelling reasons: 1️⃣ Personalize user experiences by delving into AI's impact on preferences. 2️⃣ Enhance user journeys by spotting trends and addressing issues in AI interactions. 3️⃣ Boost ad targeting efficiency with insights from AI-driven traffic data. 4️⃣ Evaluate and improve AI's effectiveness in attracting engaged visitors. 5️⃣ Stay ahead of the curve by anticipating trends and innovating in evolving markets. By harnessing the power of AI traffic analysis, businesses can gain deeper insights into their users, optimize offerings, and make data-driven decisions for a thriving online presence. #googleanalytics #dataanalytics #marketgrowth #datainsights

A new audience segment is emerging, poised to disrupt some social media and technology giants in the near future. By analyzing traffic data from leading #AI players, this ecosystem could soon change the norms of #ads, #audience, #relevance and #engagement between users and customers. Although the total number of users of major social networks in 2023 still shows a significant audience dominance for these platforms (Facebook: 3.08 billion | YouTube: 2.5 billion | WhatsApp: 2 billion | Instagram: 2 billion | WeChat: 1 .3 billion | TikTok: 1.05 billion ), emerging players like OpenAI, Google Bard, Character.AI, Midjourney and others in the AI sector are experiencing rapid growth. This trend is likely to impact market dynamics and global marketing strategies. Let's stay tuned for upcoming developments.

Rise above the noise in the digital advertising world! 🚀 Harness the power of AI and Machine Learning to optimize your ad campaigns, predict trends, and automate ad placements for better efficiency and ROI. 💡 Don't forget the power of social media platforms - understand your audience, tailor your ads, and engage authentically for a strong brand presence. 📲 Remember, it's not just about reaching a vast audience, but connecting meaningfully. 💬 Stay ahead, stay informed, and maximize your advertising efforts! 🔝 #DigitalAdvertising #AI #MachineLearning #SocialMediaMarketing #BrandPresence #AudienceEngagement #AdEfficiency #ROI

Have you already used Google's beta feature called "Search Themes" for your PMax campaigns? They alert Google's AI to relevant search themes for your brand and work similarly to audience signals. We've created this guide how how to get started along with best practices, when they are beneficial for your campaigns and the pros and cons of using them. https://hubs.la/Q02dRsPB0

Ad Tech in 2024 - Predictions on AI, TikTok, Netflix, Google and More It is interesting to see how the adtech ecosystem is evolving and how new advances in technology and privacy are impacting the industry. How do you think these predictions will impact the role legal and privacy teams will play within adtech companies or companies who engage customer targeting solutions? #adtech

Meta Updates 🚨 Introducing Advantage+ Audience 🚀 A seamless solution that let advertisers combine their unique consumer knowledge with AI. This helps them to reach the right audience and drive better campaign performances. Learn More - https://lnkd.in/gGH7KVuN

🚀 Just wrapped up an inspiring time at this year’s Programmatic Pioneers Summit! Here are some key takeaways: 🌟 Generative AI was the star of the show, revolutionizing every aspect of programmatic campaigns. From enhancing operational efficiency and creative generation to personalization and precise targeting, the innovations in this space are truly remarkable. Proud to see PrimeAudience’s ContentGPT playing a pivotal role in this transformation! 🍪 The cookie deprecation discussion made its appearance, though it was met with knowing smiles about the ongoing delays. It’s clear that the industry is growing weary of this topic. 📈 Measurement remains a significant challenge. While there are promises of new mechanisms, many aspects of measurement in a cookieless world are still up in the air. It’s an area we all need to watch closely. Exciting times ahead for programmatic advertising! 🚀 #ProgrammaticPioneers #GenerativeAI #AdvertisingInnovation #PrimeAudience #ContentGPT

"Introducing the future of advertising! Our new AI Advertising Platform leverages cutting-edge technology to revolutionize how brands connect with their audience. Say goodbye to guesswork and hello to precision-targeted ads that speak directly to your customer's needs. #AIAdvertisingRevolution"