Activities & Tours Marketing/TRK Creative Group’s Post

Thanks ADWEEK, Catherine Perloff, and Trishla Ostwal for the opportunity to share my thoughts on how Google's approach to AI in search is changing SEO strategy and the search marketing landscape overall

How will AI-powered search affect SEO and SEM? Our own Search Manager Michael Robbins is forging the path and sharing his findings in ADWEEK:

Had a great conversation with ADWEEK about the latest developments in AI Search and the SGE rollout after the keynotes from Google and OpenAI. SEO methods will evolve for AI search, especially now that we might see a decrease in organic traffic. #AI #SEO

Though the AI landscape can be intimidating, there are ways to take advantage of the tools available right now to help navigate the changes rolling out to the search engine user experience in the coming months. https://lnkd.in/gQBVm8fD

🚨 Search Generative Experience will impact us all!🚨 🤖 It’s not new news that Google recently introduced generative AI to its search functionality, creating snippets that answer questions without needing to visit sites. But what does this mean for you? Our Head of SEO & DPR, Chris Alderman, shares that "AI is too substantial to ignore. Google has made SGE a cornerstone of its strategy and will become a long-term feature of search results... at this point, it’s do-or-die." with WARC You don't want to miss the 4 steps you need to take in this latest article, to ensure you're not the one left behind. 🚨 Read all about it: https://lnkd.in/ee_QQrgS

You do not want to miss this article from Chris who shared his thoughts with WARC on what you need to do to survive Google's SGE update, a must read ahead of the rollout! 💡

How do you currently search for things?🔍 Answer in comments! 🌐 Traditional web 🔀 Mix of traditional web and AI search 🤖 AI search only With #AI, the way we use the Internet is going to change dramatically, and Jordan Wilson from Everyday AI 🤖 shares here how that will impact your marketing and communications strategy. 💡

It's fascinating to see how AI is impacting the prioritization of advertising over organic search. This shift will undoubtedly change the digital landscape. #AI #AIOverviews #GoogleAds #AdsExperience

The way we discover products and services is changing fast! AI and Large Language Models (LLMs) are becoming the new gatekeepers, making traditional SEO tactics less relevant. As a result, SEO budgets are poised to shift towards LLM-driven discovery methods. Enter Profound, a pioneering AI search optimization tool that's helping brands adapt to this new landscape. Get ready for the next wave of search engine smarts! #LLMDiscovery #AISearchOptimization #SEOEvolution #DigitalMarketingShift #FutureOfSearch https://lnkd.in/gr63uNGj

Just when we thought that Google Search was challenging enough. Brace yourself for 'Search Generative Experience (SGE)' 😅 As we know, 2023, was THE year for AI. That trend is not only going to continue but at an increasingly fast pace 👟 👟 . This is already changing what kind of results are being delivered when people go searching online. What should we know? Here are some of the key takeaways from the following article 'How Google’s Search Generative Experience Will Change Digital Marketing' (Source: Forbes) 1) The more unique and authoritative your content, the better your chance of featuring on the results. 2) Search queries are becoming more conversational. 3) There is a preference for content that is available in a range of formats, not just the same one. You can find out more here: https://lnkd.in/eZ6f85Es #360marketingconsultancy #digitalmarketing #searchgenerativeexperience #searchengineoptimisation #digitalmarketingtips