Tropics Lifestyle® Magazine🌴TropicsLifestyle.com’s Post

I’m going hunting for more problems in 2024, and here's why. The world is awash with solutions. Each one dreamt up and lobbed into the maelstrom. Solutions lobby for buy-in, pitch for acceptance, and pray for market fit. Problems don’t do this. Problems know who they are and don’t give a damn what you think. In fact, the problem with problems is that they're so indifferent to your opinion, they're almost mute. Almost. You need to listen out for them. Become more attuned. And that's what we've been aiming to do over the last couple of years: - Striving to become more aware. - Listening out. - Collecting lists. - Seeking to validate them through conversations. At the end of 2021, I felt we found a significant one: Subjectivity. Specifically, subjectivity in the creative decision-making process when teams choose music for brands. We discovered our clients were suffering unnecessary time, money, and stress due to subjectivity. Many music decisions go something like this: “I like the sound of this and it works with the film.” “Well, I don't.” “Yeah, but it's bang on brand.” “No, it isn't and I'm the CCO" End. So, we invested in a pilot with a great partner to quantify the impact of subjectivity, testing music choices to picture with real audiences anywhere in the world in less than 24 hours. The results confirmed our suspicions. Subjectivity was a major problem, and quite often it wasn't the obvious music choices resonating most with the intended audience. In fact, early on in the pilot we saved a client a huge amount of budget by showing that subjectivity was driving them to use the wrong track for their new global campaign. Without the data, the problem would have remained mute. Fast forward to this year and what started as a four-figure pilot has now become a key offering from our research team and is on course to become a seven-figure revenue stream for the business. All because we went hunting for problems and took the time to listen. We're doing a lot more problem hunting in 2024 and showing many others in the organisation how to do it. Come join. What problems will you go hunting for in 2024? #innovation #songtradr #massivemusic #strictlymicro #microballroom

The longer your tail I always ask my customers roughly the type of main search phrase they would like to be listed under. But 99 times out of 100, I use a keyphrase based around their main term. So why the hell would I do that? It's simple really, If, for example I wanted to promote a florists, just trying to optimise for "florists" is a pretty broad term. Google shows me the definition, the local businesses and a map, books on floristry. Way down on the normal listings do I get Florists in Essex (the local listings and map are purely because my Google account includes my location). The main listings are taken up by Bloom & Wild, Interflora, Waitrose, eFlorist, all with a limitless marketing budget and a marketing team as big as an army. Using Florists Braintree filters out the rubbish and mainly gives the local area, but we can do better. 👊 I have an online funeral today so I'm looking up funeral flowers braintree, and hey presto, I now have a disposal of local florists that specialise in funeral flowers. This is a loose definition and I can really go further than this, but I'm just reaching the max for Linkedin characters. Deifinitely to be continued.

Very interesting method to address communication on client briefs! When we look a little deeper, I believe there is one aspect that should be highlighted above all else: having the right people as mediators, that understand how to analyse, and potentially convert, subjective perspectives into valuable criticisms that bring you closer to the overarching vision/goal of a project. Communication done right is probably one of the most under valued aspects of our industry.

Steve Rinella - Inside Kids in an Outside World Steve Rinella is a passionate hunter, chef, online TV celebrity and father. This book is a great insight into how someone who follows a wild template for living might raise children. Many mainstream people may cringe at the references to butchering, the death of animals or the involvement of children in these activities - but this is Nature and is a part of life. The better role models we have to help us discover the harsh realities of life and death, the better context we will have for those experiences. 'Outdoor Kids in an Inside World' highlights the beautiful pairing of the infinite wonder of Nature's bounty and the infinite energy of expansion and discovery that can pour out of a child. Getting your family out of the house and radically engaged with Nature is the subtitle of the book and something that Steve definitely lives up to as a father. He covers the gamut of nature connection - stars, camping, keeping pets, foraging, gardening, fishing and hunting. The adventure of his son's first hunt is a great story that shows the bonds that happen between man and son and how powerful they can become in the act of working together on a hunt. Hunting may be out of the question for many modern families. Some people will be outright offended by the idea of hunting. Yet, it is a human activity with a lot of heritage, with deep roots in our psyche and has powerful teachings, when it is entered into with the respect that Steve Rinella and other conscious hunters demonstrate. For a taste of the wild side of parenting, still tempered by the knowing that we need to participate in this world - Steve’s book has some gems, tips and stories to remember - like the magpies eating deer fat on the roof, the crickets stuck in his shower after they escaped being fed to the pet gecko or some of the nuanced interactions between his children and nature - Steve's book really gives you a sense of the difference it makes in a child's life to be outdoors and connected to Nature. https://lnkd.in/g9c6byKy #parentingtips #magicofnature #earlylearning #parenting #nature #homeschool #homeschooling

#SocialMediaMarketingStrategy Monday - This is fishing explained for you landlocked kids! Okay so if you know Eric, you know that he hates to go fishing. But one of the things we do know about is Hooks! Now of course using Great Hooks is important for catching Speckled Trout or Redfish in Lake Pontchartrain. But did you know that using good hooks is vital for getting your audience to stop and engage on your Social Media Posts! I can see it in your eyes...What the HELL is Eric Talking about? Look a social media hook is just what it sounds like—it’s the first few seconds of your content that catches the audience's attention & draws them in. It might be an image or meme, the music you are using, or more often the first line of your text! So what are the best hooks to use for your business? Try using a topic your business works in and Explain it to your target audience. For example: This is How to Catch Catfish explained to Northerners! Try to get them to Imagine.... For Example: Imagine if tonight you could be eating some of the best drum in the world that you caught... Try sharing a controversial statement For Example: Atlanta Falcons Fans have a better chance at winning the Superbowl than catching Sheepshead in Lake Pontchartrain! Try sharing an insider secret with a specific Niche audience member. For Example: If your living a Bass Fisherman, then you are probably going to want to check out these spots on the Northshore of Lake Pontchartrain! Try telling them to Not do something but then give them an alternative! For Example: If you want to catch Flounder....Dont do this (show you fishing in the center of the lake) instead Do This (show you fishing near the Bridge Pilings)

What is a hummingbird moth? Bumblebee Hummingbird Moth or Sphinx moths usually cause problems in identifying other flying insects, happy birds. People are often faced with the question “What was that?” At first glance, they mistake these moths for hummingbirds. These paths are usually similar to hummingbirds moving and gathering food from flowers. #Bumblebee Hummingbird #HummingbirdMoth #MothinCalifornia

Just a reminder that word of mouth is still a powerful tool! :) or The Swearing Parrots 🐦 At the end of January, I came across a BBC interview with Lincolnshire Wildlife Park about their swearing parrots. 😁 I really loved it, and it has stuck in my mind. Whenever I discuss brand awareness with someone, I always remember this story.😅 Sorry, guys, I need to share this story, even if it's not brand-new. What caught my eye was their creative disclaimer (see the image) and a comment from Steve Nichols, the chief executive, who said, "We have about 30 birds who make the beeping sound that a reversing lorry makes. Hopefully, the rest will pick up on that and there will be less swearing.” 💡 It sparked an amusing thought: OMG, imagine using these chatty parrots as a unique advertising strategy! Teach them your company name, and even if they throw in a swear word or two, your brand gets noticed. 🤣 🤑 #brandawareness #jokeoftheday #affiliatemarketing #affiliateprograms

The question "and, so what do you do?" would be that much more engaging if we answered "garden, smoke cigars, cook, take photos of just about everything, eat, drink and be merry" 😆 "How 'bout you?" We should ask people about their hobbies and passions. Knowing what makes someone tick is key to understanding them as an individual; for brands, this is no different. Being specific about your target audience will help you attract leads and trigger that emotional connection. Using X in a school project, I'm showcasing my love for all things green and growing 🌿 Check out my page to see how I'm sharing this passion with others in the community! 👉 https://lnkd.in/gkYKCFBC Enjoy!!!

Last week, I went to a Wildlife Center and got to be within 10 feet of tigers, bobcats, lynx, wolfdogs, foxes, a bear, and other animals. This experience reminded me of a powerful digital marketing lesson. While I was mesmerized by the live animals my nephews (ages 2 and 4) couldn't care less. They were captivated by...a rooster and four monkey statues! 😆 This highlights a crucial point: understanding your audience is key to grabbing their attention online. Were the little boys scared of the animals? Uninterested in big cats? Maybe monkeys are their spirit animal? Not sure. The point is, their perspectives differed vastly from mine. Online (and in person), it’s important to ensure your content resonates with your audience's interests. Just like the monkeys captivated my nephews, you need to find the "shiny object" that grabs your target audience's attention. Here are some takeaways: ✅ Know your audience: Research interests, demographics, and online behavior. ✅ Speak their language: Use relevant tone, jargon, and keywords. ✅ Provide value: Share content that solves their problems and/or genuinely fulfills their needs. By getting on their level, you can capture their attention and turn them into engaged followers. #DigitalMarketing #AudienceEngagement #ContentMarketing