Trove’s Post

Still thinking twice about Thrifting? Here are the top 5 ways in which Thrifting embodies conscious shopping in multiple ways: 1. Extending Product Lifespan: By purchasing pre-loved items, thrifting reduces the demand for new production, thus minimizing the environmental impact associated with manufacturing processes such as water usage, energy consumption, and carbon emissions. 2. Reducing Waste: Thrifting helps divert clothing from landfills, contributing to waste reduction. Instead of discarding clothing that's still in good condition, thrifting allows items to find new homes and prolong their use. 3. Promoting Circular Economy: Thrifting supports the principles of a circular economy by keeping items in circulation for as long as possible. This reduces the need for new resources and supports a more sustainable consumption model. 4. Affordable and Accessible: Thrifting provides an affordable alternative to purchasing new items, making sustainable fashion accessible to a wider range of people. It allows individuals to shop consciously without breaking the bank. 5. Unique Style and Personal Expression: Thrifting offers a diverse range of styles and pieces, allowing shoppers to express their individuality while reducing the environmental footprint of their wardrobe. It encourages creativity in styling and promotes a more diverse fashion landscape. #thrifting #thriftstore #thrift

Preloved, as a concept, is changing the way used items are perceived in several ways: 1. Sustainability: Preloved items promote sustainability by extending the lifespan of products, reducing the demand for new manufacturing, and minimizing waste. This aligns with the growing trend of eco-conscious consumerism, where people are increasingly concerned about the environmental impact of their purchases. 2. Economic Value: Preloved items offer economic value to both buyers and sellers. Buyers can often find high-quality items at lower prices than their new counterparts, while sellers can earn money by decluttering and selling items they no longer need. This economic exchange contributes to a more circular economy, where resources are conserved and reused. 3. Community Building: Platforms and communities centered around preloved items facilitate connections between buyers and sellers. These interactions can foster a sense of community and camaraderie among like-minded individuals who share an interest in sustainable living, thriftiness, or simply finding unique treasures. 4. Fashion and Trends: In the fashion industry, preloved items are challenging the notion of fast fashion and encouraging more thoughtful consumption. By purchasing preloved clothing, consumers can access a wider variety of styles while reducing the environmental and social impact associated with the production of new garments. 5. Quality and Durability: Preloved items often have a reputation for quality and durability. Vintage or second-hand items from past decades may be constructed with higher-quality materials and craftsmanship than some contemporary products. This shift reflects changing consumer attitudes towards consumption and environmental stewardship. #circulareconomy #wasterecycle #sustainability #sustainabilitymarketplace #greeneconomy

Look who just joined Reuse Minnesota! We welcome Park + Coop to the network! Park + Coop upcycles textiles to make premium gifts and home goods that keep eco-conscious consumers looking and functioning beautifully. At their shop in Minnesota, they transform previously worn apparel—especially items like jeans that couldn’t find a home on the post-consumer market. They wash, sanitize, and breathe new life into these materials. They try to salvage every usable part of a garment. And when faced with unusable fabric scraps, they seek responsible outlets. Park + Coop manages to reuse over 70% of most garments. When they need to include new fabric into their designs, they source deadstock materials—always striving to shop locally and minimize shipments. Their current focus is on denim product designs, but they are looking to expand to other fabrics as opportunities arise. Please reach out to Park + Coop for potential partnership ideas! parkandcoop.com #reuse #ReuseMinnesotaMember

PUSHING FOR EVOLUTION IN TEXTILE CARE! 🗣️ Léon Wennekes, Fornet: “There’s definitely a lot happening in our industry” With 16 years of experience, Léon shares how Fornet is on a mission to modernize the laundry and dry-cleaning industry. By offering sustainable, high-quality services for the entire wardrobe, not just delicate items, Fornet aims to expand its reach and appeal to younger generations. From capturing market share from the domestic laundry sector to introducing innovative services like sneaker cleaning, Fornet is leading the way in transforming the industry. Curious about how Fornet and Léon are pushing for evolution? Dive deeper here: https://lnkd.in/euzDEbgy #TextileCare #Innovation #Fornet #Sustainability #CINET

At Eorte Brand, We're Weaving Sustainability into Every Stitch We believe that clothing shouldn't come at the expense of our planet. That's why minimizing waste is at the core of everything we do. At Eorte Brand, we're not just another company talking about sustainability. We're committed to being a leader in sustainable uniforms, and we're doing it in a unique way. Our journey to zero-waste production starts with meticulous pattern design. Each garment is meticulously planned to maximize fabric utilization. We don't see scraps – we see opportunities! Our commitment to sustainability doesn't end with zero-waste production. We're constantly pushing the boundaries of innovation to find creative ways to use every last bit of fabric. This might involve incorporating smaller pieces into trims, buttons, accessories, or even entirely new designs! We're always on the lookout for the best solution to use up as much material as possible, ensuring nothing goes to waste. Sustainability isn't just a trend—it's the future of our brand. By minimizing waste, we're protecting the environment and reducing our overall footprint. Better for our planet, better for you! Is sustainability important for your organization? On a scale of 1-10, how would you rate your organization's prioritization of sustainability practices? We would love to hear from you as that's how we can grow. Please leave your answer in the comments below. #CircularEconomy #sustainablefashion #zerowaste #closedloopsystem #responsibleinnovation

If you're anything like me, you're still working on your holiday shopping. So I'm going to dedicate this week to a few brands worthy of your attention. First up: Marine Layer, a San Francisco-based clothing brand dedicated to creating absurdly soft casual wear for men and women. The Marine Layer brand story: The day after his girlfriend threw out his favorite shirt, founder Michael Nathanson made it his mission to create a shirt that would feel like an old favorite from day 1. A decade on, the brand is known for its relaxed, confident, super-comfy style. 👀 Why Marine Layer got my attention: The brand's Re-Spun program, dedicated to upcycling your old T-shirts into freshly comfy recycled fabrics. You can either drop your used, bottom-of-your-drawer Ts into one of their 40+ retail stores or have them send you a prepaid recycling kit. They'll then give you a whopping $5 store credit — $5! — for every T you send in. Since 2018, Marine Layer has saved more than 475,000 T-shirts from landfills (and crowded closets, ignored and unworn) and turned them into fresh new fabrics. In the process, they've saved 2.6 billion gallons of water — and issued $2M in purchase credits to customers. 👀 I love a brand that makes great, highly differentiated products AND gives me a cherry-on-top feel-good, do-good reason to buy. Act now: They're offering 25% off everything (!). #branding #purposedriven #holiday2023 #brand #strategy

I was really pleased to read that M&S are launching a clothing repairs service to help promote sustainability. Perhaps slightly late to the party but a solid step forward for such a large brand. John Lewis already have a great clothes rental and recycling scheme and I personally love the odd sneaky purchase from Mulberry pre-loved. Consumers are becoming more aware of sustainable fashion and are slowly starting to proactively change their shopping habits in an attempt to be kinder to the environment. However whilst the M&S news is a positive step forward with the online hub opening next month I do wonder if they could take it a step further. Currently you will be able to select anything from zip replacements to invisible mending by completing the online form and then posting off to SOJOs in-house repair team. You get the item back 7 - 10 days later. Much better than that favourite jacket with a broken zip sitting at the back of the wardrobe forever. But I now pose the question of how green is the parcel delivery part of the business? Perhaps as the business scales they could pilot giving customers an option to drop off in-store and collect and if you walked, cycled or used public transport you receive a discount. Will be interesting to see how this partnership and proposition evolves. More info in the link below. https://lnkd.in/eZUEQXjv.

Responding to a great post from Lisa Cain 👇 Nike's microplastics promo is like New Yorkers selling trash to tourists as art. Or is it? 🤷🏽♂️ Micro plastics is something we talk about but don't often see. Even if the initial marketing intention wasn't to show consumer the ugly side of trash, maybe this is something we need to see more of. Just like the New York Trash limited edition boxes from Justin Gignac , it shows us a reflection of what we leave behind with every purchasing decision. Is this how we finally begin to talk about over consumption and make better decisions? Go follow Lisa if you aren't already! #packaging #sustainabledesign #sustainability #trash #recycle #design #microplastic #linkedin

From consumers looking at ways to make their money to go further to the EU Green Deal and the Right To Repair Directive, reparability and durability are gaining traction in Fashion. So, are we reaching an inflection point? Thanks Esmée Blaazer for the opportunity to discuss this, in a brilliant piece published by FashionUnited

Five locations in #England are now offering mending, restoring, dry cleaning and more. Customers are now invited to bring clothing, homeware and accessories to John Lewis stores in #Oxford, #Liverpool, #Cheadle, #MiltonKeynes and #WelwynGardenCity. Launched yesterday, Monday 22nd July, the trial will see experts from #Timpson Group facilitate a variety of repair jobs, in addition to alterations. The move not only boosts access to ‘repair cafe‘ operations, but could increase visibility of the circular economy in general well beyond the chosen locations, raising awareness about the need to recycle and reuse domestic items rather than discarding and buying brand new. #JohnLewis, the UK’s sixth largest retailer on sales, will run the trial for the next 16 weeks in what it describes as a ‘test and learn approach’. ‘Our customers come to us for fashion and homeware that’s well made and will last – and this just takes that mentality and service one step further,’ said Kathleen Mitchell, John Lewis Commercial Director. ‘We want to help them extend the wear of their fashion items and have the option to bring those much-loved items back to life – whether they are hanging by a thread or just need a simple stitch or two,’ she continued. ‘Teaming a new, crisp white linen shirt with a pair of much-loved denim shorts gives our customers the opportunity to extend the lifetime of their favourite wardrobe staples, for years to come.’ #Carbon, #waste and #water #footprints of clothing can be reduced by up to 30% if life span is extended by just nine months. Earlier this month, the Scottish Government unanimously passed a new Circular Economy Bill. You can revisit Environment Journal‘s editorial on this, written by Scotland’s Minister for Green Skills, Circular Economy and Biodiversity, Lorna Slater. Demand for repair services is on the rise across the UK, too. According to research by #Aviva, more than one-third of #British households plan to increase reuse and repair as an alternative to buying new. This backs up John Lewis’ own customer surveys that showed lifetime guarantee offering repair or replacement is the most appealing added service sold with products. ‘We are really excited about working with John Lewis,’ said Will Lankston, Managing Director of Timpson Direct. ‘Alterations have always been one of the core parts of our business and we have been seeing this increase over the past few years as more customers are conscious about the environment and are wanting to repair and bring back to life some of their well loved garments and accessories.’