TRUSS’ Post

Exciting News about Sustainable Fashion and AI We are thrilled to announce the launch of TRUSS, a business founded by four friends from University of Warwick, dedicated to transforming the second-hand clothing market through the power of artificial intelligence (AI). TRUSS has secured a £1.1 million grant to develop AI algorithms that will revolutionise how people and businesses buy and sell pre-loved clothes. The technology will help automate the sale of second-hand clothes, providing sellers on Depop with suggested pricing, product recommendations, and an enhanced customer experience. Buyers can look forward to more professional, standardised listings and more relevant search results. "Every item holds a story, but unlocking its value is a laborious process marked by online research and manual data entry. Our mission is to empower resale businesses with instant access to rich, actionable data," says Woody Lello, CEO of TRUSS and Institute for Global Sustainable Development (IGSD), University of Warwick alumni. Selfridges, with its goal of achieving 45% circular transactions by 2030, is partnering with the team to avoid the manual evaluation of each piece of clothing. Ella Gould, Head of Sustainability and Innovation at Selfridges, expressed her excitement about working with TRUSS as part of the Innovate UK AI Grant to create meaningful, long-term change for the fashion industry. At Depop, Alice Jacques, Director of Machine Learning, emphasised their belief that "everything you want already exists" and highlighted the importance of encouraging more people to choose second-hand instead of new. This is just the beginning. Our AI technology has the potential to transform other industries like second-hand watches and furniture, making the buyer experience seamless and efficient. Together, we're paving the way for a more sustainable and innovative future in fashion. Elena Korosteleva David Plumb Rachael Kirwan Rachel Moseley Oliver Walmsley Adela Glyn-Davies Penny Triantafillou James Dayus Anthony Avery Jane Webb Woody Lello Ella Gould Alice Jacques #Sustainability #AI #Innovation #SecondHandFashion #CircularEconomy #TechForGood #TRUSS #Depop #Selfridges #FashionRevolution #WarwickAlumni