TelevisaUnivision Advertising’s Post

Hello LinkedIn, I have some thoughts on the PWHL-Molson Coors Beverage Company partnership and would love to hear your opinions. I would like to preface by saying I am a huge PWHL supporter and am excited they are making a strong corporate partnership! When I first saw the 'See My Name' partnership video, I was filled with passion and inspiration. What a beautiful message. However, now that I have been taking business classes, my thinking process has shifted and I look at sponsorships from a new perspective. How does Molson benefit from putting their logo on the top of players' jerseys instead of the bottom? Picture this. Katerina Mrazova (PWHL Ottawa's lead scorer) scores a huge goal, the crowd goes wild and the players celebrate together. On TV, cameras will replay the goal and then zoom in on Katerina and her teammates, right on the newly placed Molson logo. Anytime there's a puck drop, Molson. When players line up for their national anthem, Molson. The list goes on. There is a reason players' name usually goes on the top of their jersey! These zoom-ins will not be showing players' names to the thousands of people watching the game on television. If anyone takes a photo of a player's back, they won't be able to crop-out the logo because it is right by the player's head. Furthermore, not all PWHL players' hair even slightly covers their last name. Is Molson decreasing the visibility of players' last name? If yes, is it intentional? Is it ethical? If PWHL is making enough money from this deal, does it matter? I would love to hear your thoughts in my messages or as a comment. You can find an example of Molson's logo being shown instead of players' names after a goal here: https://lnkd.in/ephp-_gx And here is a TikTok that explains the Molson video and campaign from a supportive view: https://lnkd.in/enu6Vn3a

Simple and smart.

Some do it successfully and some do not. I get so inspired to see the innovative work #experientialmarketers are doing. What's even more exciting, is to see the creativity successfully translated through impactful #visualcontent, because then their incredible work is not only influencing the people lucky enough to experience the activation in person; but it now influences those of us who weren't there who now get to "see it" come to life through #photo and #video. Unfortunately, all too often, the #visuals fall flat. So what works? It could have been wildly beneficial to me when I was producing experiential activations to better understand how to guide my #photographers & #videographers to capture more effectively and with greater impact (no surprises why I started O Hello Media then 😉) So I'm going to start breaking down some images to show what was beautifully and effectively captured through the lens of a brand activation,  and also point out a few areas for improvement with tips that you can store in your toolbox as well. Kicking it off with this great recap of the brand experiences at this year's College Football Playoff National Championship Game by BizBash and shared by Kristyna Nedele (thank you!) who produced the Modelo activation on site. 💡 Check out the breakdown with tips & ideas here: https://lnkd.in/dAZ_wDec P.S. - A big #GOBLUE from this University of Michigan alum ;) #tipsandtricks #eventphotography #brandexperience

In a world of brands, how do you make yours stand out? Molson, the new sponsor for the Professional Women's Hockey League, is sponsoring the space above the PWHL’s shirt numbers, which is usually covered by the player’s hair. This is how Molson launched the “See My Name” campaign to kick off a multi-year partnership with PWHL. 🏒 By putting Molson’s logo to the top, and moving the names below the number, it’ll be now easier for fans to identify the players, even though it makes it harder to see Molson’s. However, most people will automatically look there first. That’s what you call a clever marketing strategy! 🎯 #SeeMyName #Innovation #marketing

I came across this post from Mortenson this weekend, and it quickly brought back memories and the lessons learned. This was my first large stadium project after transitioning into Gallery: Carts.Kiosks.Portables. Many of the hard lessons learned have shaped how our team approaches projects today. If you have not had a chance to see US Bank stadium, I would definitely make it a priority. It is a "perfect combination of innovation, collaboration and determination" as the Mortenson team states. #learninganddevelopment #modularconstruction

Digging deeper into our RacqueTrends 2024 insights, we've uncovered a passion for the game that's more vibrant than ever! 🎾 It's clear that the love for racquet sports is not just about competition—it's about connection, improvement, and pure joy.🏆 Download the full report here: https://bit.ly/4aPagmL

“𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐛𝐨𝐭𝐡 𝐲𝐨𝐮𝐫 𝐩𝐨𝐧𝐲𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐧𝐚𝐦𝐞 𝐚𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 – 𝐥𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐜𝐚𝐧 𝐬𝐞𝐞 𝐛𝐨𝐭𝐡” - 𝑫𝒂𝒏𝒊 𝑹𝒚𝒍𝒂𝒏, 𝑵𝑾𝑯𝑳 𝒇𝒐𝒖𝒏𝒅𝒆𝒓 Molson Coors Beverage Company and PWHL made waves with their "See My Name" campaign, shifting player names to the bottom of jerseys as a pilot project for the game on International Women's Day. This initiative was part of Molson's multi-year PWHL sponsorship and emphasized player recognition over sponsorship. Traditionally, names near the collar risk being obscured by long hair, especially in women's hockey. It's a step forward in sports marketing, giving female athletes the visibility they deserve. Player names were placed at the bottom of the jerseys in NWHL. And it is good to see brands echoing this to prioritize player visibility over sponsorship space. Rethink #marketing #advertising #sportsmarketing

A good view of sports business

Today is the closing of one act and the beginning of another for me in my career. I cannot begin to express my excitement for this opportunity and believe I will look back at this time with reverence. First and foremost, I would like to thank Christine (Christy) Sovereign and Kevin Nels Quiring for the opportunity to be a part of this organization, mission and a great team. The foundation the two of you have built will create nothing less than a world class event for our community. I would be remiss if I did not thank Ted Johnson at Norden Strategies. Ted, you exemplify the pure nature of a “Go Giver” and for that I am indebted to you. While I will be working on the side of the USA Games coming to Minneapolis in June of 2026, the opportunity to collaborate with Dave Dorn and his Special Olympics Minnesota Team will be a pleasure. The impact of their efforts can be felt throughout the entire state. Also, I want to thank everyone in my network that made an introduction, met me for coffee, had lunch, took a call, answered a text, wrote a recommendation on LinkedIn, followed up, etc. This list is too long to include here but please know I will not stop my networking journey and am here to give back. If it has been awhile since we last connected, let's grab coffee or jump on a call.   LI Network, now the fun begins as I search for corporate partners for the 2026 Special Olympic Games but the process stays the same. My goal of connecting with CMO’s, CRO’s, CEO’s, CPO’s at brands will continue, the conversation will just change slightly. My goal is to connect with people at brands that are currently involved in sports marketing, marketing partnerships, community initiates, employee engagement, looking for a mission based entry point to reach the community and/or are looking for a unique partnership opportunity to achieve three objectives in one partnership (Marketing/PR, Corporate Responsibility & Employee Engagement). Another benefit, a partnership also has a direct impact on a non-profit led community event with national reach. Please feel free to contact me at mkluska@2026usagames.org with any questions. 

⭐ Breaking Down UEFA's Business Case for Women's Football: Finding the Right Brand Messaging Effective messaging for brands in this space taps into the core values associated with women's soccer—entertaining, inspiring, and family-friendly, with players seen as good role models and recognized for their professionalism. Here’s how brands can successfully engage in this space. 💡 Effective Messaging Insights: • Brand and Club/League Alignment: Brand messaging should be in sync with the ethos and culture of the club or league. This harmonization resonates more authentically with existing fans and attracts new supporters who identify with those values. • Player-Centric Campaigns: Leverage the approachability and relatability of players to build campaigns. Fans appreciate when marketing focuses on players' stories and personalities, which enhances engagement and connection. • Emotional Resonance: Capitalize on the naturally inspiring aspects of women’s soccer. Emphasizing stories of perseverance and success can create powerful emotional ties with the audience. 🏒 Case Study: Molson Coors Beverage Company "See My Name" Campaign Molson demonstrated effective brand messaging with their "See My Name" campaign for the PWHL. By redesigning the team jerseys to feature player names prominently, Molson prioritized player recognition over brand visibility. Launched on International Women’s Day, the campaign effectively aligned with empowerment themes, enhancing the league's and Molson's shared values. Despite covering their logo, this strategy increased Molson's visibility, showcasing the power of value-driven strategies. 🧠 Conclusion: Effective brand messaging elevates visibility and optimizes ROI by resonating deeply with the target audience. For marketing executives, understanding how to leverage the unique attributes of women's soccer/sports can transform typical sponsorship opportunities into powerful engagement platforms. This strategic messaging draws attention and fosters genuine connections and loyalty, ensuring that these investments yield substantial and lasting returns. --- 2022 data from UEFA's 'The Business Case for Women's Football' report [https://lnkd.in/eBh-uEBd] is shared here for analytical and commentary purposes only, without claiming ownership. Credit for data goes to the original source. The analysis and commentary are my own and not endorsed by UEFA or any related entities. Molson's "See My Name" campaign: https://lnkd.in/eJ5jRTZD #WomensFootball #WomensSoccer #WomensSports #MarketingInsights #MarketAnalysis #Branding #SportsMarketing #SportsBiz #FIFA #UEFA #Sponsorship #SportsSponsorship #BrandActivations #BrandSponsors #BrandMessaging #WomensHockey