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Everything you need to know in #SportsBiz today: 1. WSL media rights valued at £18.3m by new Prospect research 2. US sports betting hit new records  in 2023 with $119.8bn handle and $10.9bn revenue 3. fuboTV Network files $1bn antitrust lawsuit against major broadcasters 4. DRV PNK Stadium renamed as Inter Miami CF and JPMorgan Chase & Co. ink new sponsorship deal 5. UEFA pairs up Pledgeball, Pavegen, and My Emissions with Mastercard, PepsiCo and Just Eat Takeaway.com for Champions League sustainability initiative 6. Jim Ratcliffe finalises purchase of minority stake in Manchester United 7. Infinite Athlete agrees data solutions deal with Gemini Sports Analytics 8. Victor Wembanyama becomes Louis Vuitton brand ambassador 9. Canal+ and New World TV renew French-language Champions League rights deals for sub-Saharan Africa 10. Vodafone Spain to offer DAZN sports package as part of distribution deal 11. NBA All-Star Game viewership jumps 20% to 11.6m unique viewers for Warner Bros. Discovery's US networks 12. PUMA Group agrees F1 Academy apparel partnership and personal deal with Ferrari driver Aurelia Nobels 13. DC United fan groups protest against club's planned preseason trip to Saudi Arabia 14. Luke Littler signs first professional brand deal with Target 15. Infront lands exclusive Serie A media rights sales brief for 36 Asian territories 16. FIA announces AlphaTauri as its first official clothing partner Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop-shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

Another big and important step towards our mission of transforming the sports ecosystem in Brazil! LiveMode #sportsbusiness

📣 WE'RE IN THE NEWS 📣 AdExchanger Spotlight with our CEO, Jay Prasad, speaking to how Relo is changing the game in sports sponsorship measurement. Read the full piece here 👉 https://hubs.la/Q02NG_gf0

"In sports, brands can connect with fans in ways that go beyond traditional advertising. As Mark Cuban puts it, 'It's not just about being seen; it's about being a part of the story, the passion, and the journey. That connection is what creates real loyalty.' Sports sponsorships offer brands a unique opportunity to align with the powerful emotions and unforgettable moments that define the fan experience. It’s about building authentic connections and being an integral part of the journey, not just a name on a jersey. #SportsMarketing #BrandLoyalty #Sponsorship

Webinar Driving value through women’s sports: spotlight on Google & WNBA. Join Nielsen on Tuesday, June 25th, Noon ET https://lnkd.in/gmySWwZw "That rings particularly true with the WNBA as viewership and fandom reach new heights. As the popularity of women’s sports surges, we’ll look at how momentum has grown over the last several years and the enhanced value delivered to fans and sponsors. Through data-driven frameworks, we’ll also outline how brands should assess and approach this massive growth opportunity." #womenandsports #sponsorship #branding

Everything you need to know in #SportsBiz today:   1. Kylian Mbappe set to purchase Ligue 2 club SM Caen for £17m, according to Le Parisien 2. Australia's Sportstech sector now valued at AUS$4.69bn says new report 3. Former Alpine boss Otmar Szafnauer working on a US-based F1 entry (that's not Andretti) 4. DAZN beats Movistar+ to secure exclusive Serie A rights in Spain until 2026/27 5. PIF willing to buy a stake in Durham-based Hundred franchise, reports The Times 6. PGA TOUR launches 'The Creator Classic' featuring golf influencers with ramped streaming options for fans 7. ESPN records second-most watched Belgian GP with an average of 1.1m US viewers 8. New Ofcom report reveals less than half of Gen Z watch TV each week 9. DraftKings' Reignmakers NFT marketplace shuts down amid legal issues 10. NBCUniversal expects to surpass $1.25bn in ad revenue for Paris 2024 11. adidas records double-digit growth in Q2 2024, with revenues up 11% YoY 12. San Diego Wave president Jill Ellis sues former employee for defamation over workplace allegations 13. Brazilian wonderkid Endrick becomes Red Bull brand ambassador   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

This summer is an important sports season with the UEFA Euros 2024 and the Olympics just around the corner. ☀️ Make the most of these popular events by checking out our latest blog and start creating compelling video ad campaigns for your Sports Betting offers! ⚽ 👉 https://lnkd.in/ejjsvA7n #business #europe #adtech #digitaladvertising #onlineadvertising, #sportsbetting #digitaltrends2024 #ExoClick #trafficsources #Olympics2024 #UEFAEURO2024 #advertiser #newblog

🔗 The Increasing Value of Sports Rights and Evolving Monetization Opportunities Beyond the First Window 🏟️📈 And no, it's not this thumbnail someone chose. The value of sports broadcasting rights continues to soar, yet the content lifecycle for monetization is expanding well beyond the initial broadcast window. Major leagues, teams, and broadcasters are finding creative ways to generate revenue from their content, long after the final whistle, and we are part of the solution to bring new AI-powered products, workflows and enablement to the forefront. What’s driving this trend: 🎥 Archival and Nostalgia Content: Fans love to relive historic moments! Monetizing archived footage has proven valuable, with sports leagues offering access to classic games, legendary player performances, and documentaries. National Basketball Association (NBA), Major League Baseball (MLB), National Football League (NFL), National Hockey League (NHL) and global leagues/federations are leveraging their rich archives to connect with both long-time fans and new generations. But how? AI and metadata enrichment play a pivotal role in enhancing the value of sports content beyond the "first window." By leveraging AI and enriching metadata, sports orgs can repurpose and optimize their content for ongoing monetization across multiple platforms and time frames. Intelligent Content Search and Discovery Example: A soccer match can be broken down by specific goals, key defensive plays, or game-changing moments, each tagged and searchable for fans looking to relive a particular sequence. Repurposing Content for Personalized Highlights and Replays Example: AI to create custom highlights based on fan preferences, allowing users to enjoy a more personalized experience, even after the live event has passed. Enabling Deeper Fan Engagement through Augmented Experiences Distributors uses metadata enrichment to enhance sports broadcasts, allowing viewers to access real-time statistics, track player performances, and analyze game trends during a match. These features can be carried over into replays and highlights. Automating the Creation of Archive Content For an upcoming major tournament, AI could be used to surface historical moments from previous tournaments, allowing broadcasters to create "look-back" content to engage fans before the new event begins. 📊 Data and Personalization: Advanced analytics and AI-powered tools are being used to track viewer behavior, enabling tailored ads and personalized content delivery. This drives higher engagement rates and optimizes ad revenue in secondary and tertiary markets, such as post-game analysis shows or replays. As sports rights continue to command premium prices, these additional monetization strategies ensure that the value of content extends far beyond the first broadcast window. https://lnkd.in/gdANJuRM #SportsBusiness #SportsRights #Monetization #DigitalTransformation SVG Europe Veritone

In today's competitive market, investing in sports sponsorships is crucial for enhancing brand visibility and engaging with dedicated fan bases. Yet, assessing the fair market value and potential returns of these investments can be challenging. 📊 🚀 This is where SponsorPulse’s Opportunity Value comes in. The Opportunity Value grounded in proprietary fan and sponsorship impact data, provides an unbiased and transparent assessment of a team’s sponsorship value. By evaluating factors such as fan engagement, intensity, and momentum, it helps brands align their investments with anticipated returns. Curious about how this metric reveals sponsorship values across major sports leagues? Read more in our latest article ⬇️ https://lnkd.in/gZuvueWD #Sponsroship #Sportsponsorships #SponsorPulse

Welcome to Staar Sports! We are a sports marketing firm; your strategic partner to unlock the potential of your sports organisation. Recognising the uniqueness of every organisation, we create custom revenue driving opportunities that align perfectly with your clubs identity and goals. Our solutions are designed to stand out and deliver measurable, tailor-made results. Beyond securing corporate sponsorship deals, we offer end-to-end advertising services, ensuring your sponsorships also help engage with audiences on a deeper level. We harness the influence of your sports stars as brand ambassadors, ensuring your own players amplify your clubs message and credibility while providing a revenue source for your club. Let's partner today and unlock the potential of your organisation! #sport #sponsorships #marketing #revenue #advertising