Turning Stone Enterprises’ Post

Case Study: This Retailing Brand Grew to 26 stores with this (Underrated) Marketing Strategy. Bravissimo is a clothing brand in the UK. The company grow to a behemoth which started out of their owner's living room sending out only mail order catalogues.   Then, they opened their first store. They continued using this business model but now uses the catalogue to drive business to their online AND stores.   Now they have : - 26 stores - 700 employees - 1,000,000 customers and they give direct credit to over a decade of direct mail campaigns for their success. No, Direct Mail doesn't only work for IKEA. There are thousands of other success stories when it comes to direct mail marketing. I help Brands and Businesses to implement Direct Mail into their Marketing Plans DM me and let's talk strategy!

In marketing, it's a rare blend to encounter someone who is exceptionally imaginative and creative while also possessing the ability to execute effectively. So, as you transition from relying on one individual to assembling a team, bear in mind the necessity of seeking out these distinct qualities in each team member. Because both are essential elements for effectively marketing your brand.

Interesting read from Print and Promo Marketing. Distributors buying direct offshore is a threat to the industry. Promotional products have long had a relationship of distributors partnering with domestic suppliers for both domestic and offshore orders. This partnership resulted in respect from suppliers to not sell directly to end users. Distributors going direct offshore use the justification of price point and increased margin for larger sales to larger end users. Question, how would distributors feel about domestic suppliers working directly with their end users using the same rationale? Large and small orders. Don't think it will happen? Look at the sporting goods industry as a model with the larger brand name manufacturers working directly with leagues and then taking the order to local suppliers offering them the business at a low margin - basically saying if you want the business, we have it, and you can administer it for this margin. Distributors using direct offshore purchasing should also consider that these same offshore manufacturers, sending them emails daily, are also sending emails to all the larger end-users. How do you prevent them from purchasing direct? No easy answer but I believe service and relationships are key. Same said for suppliers wanting to prevent distributors from buying direct. Thoughts from my side 1. The distributors doing this are many times the larger ones. Time for suppliers to reward only the ones that bring them the large and small orders with special pricing (EQP). Buy direct lose your pricing advantage. 2. Suppliers should react with increased pricing to distributors reaching out last minute for large quantities to help when their offshore order has issues. All they are doing is taking almost 100% of the domestic inventory to solve their problem. This results in all other supplier customers frustrated having that product out of stock for months. 2. Industry associations like ASI, PPAI, PPPC, Sage, etc. need to be firm on a stance for this. What is their position for suppliers and distributors?

The marketing department That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Quality metrics Mass market promotion  Branding (whatever that is) And seven other things we could name and argue about… If people are confused about what they do, perhaps that’s why it’s hard to move forward. What’s this meeting for? How do we know we’re working on the right things? What’s important? Call it what it is. Say what it’s for. Describe what you do.

👏🏻 Brand 👏🏻 new balance - marketing done right 👏🏻 Things are looking up for New Balance, particularly when it comes to increased sales. The company has reported a 23% increase in sales in 2023, equating to $6.5 billion USD. In a twist for New Balance, which is predominantly known for its shoes, $1 billion USD of those sales were of apparel, marking the first time the company has hit the billion dollar mark with its clothing. It seems that New Balance’s marketing strategy over the last year has proven successful. The brand noted it has 350 ambassadors globally and when it came to those who purchased through its website, 63% of online customers in the past year were first-time buyers. New Balance says it was able to drive sales through a combination of global key accounts, specialty retailers and its direct-to-consumer business. The company is now gearing up to open 90 new stores in 2024, along with remodeling 50 existing stores.

Lee Bennett is out and about again, although today is a Marketing event at Old Trafford, rather than an Asset Management or Street Works event. At Symology, we don't really do marketing. We'd rather invest in our solutions and focus on our existing customers ❤️. This builds long lasting relationships and a strong reputation across the community. We do have a small Sales team, who only sell where there is a need, that we know we can provide. They operate with no targets or commission based earnings, to ensure this approach. If we can't do it better, we won't try and sell to you. We believe this makes us different. If you don't know who we are or what we do, get in touch. #assetmanagement #streetworks #authorities #utilities #auroraishere #highways #streetlighting #bridges #structures #waste #groundsmaintenance #prow #customerservice #floodrisk #licences #HSEQ #lanerental #roadspacebooking #permits #playgrounds #parks #trees #enforcement

OMNI-CHANNEL MARKETING is the way to go in 2024 gor any E-com brand

The marketing department  That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Quality metrics Mass market promotion  Branding (whatever that is) And seven other things we could name and argue about… If people are confused about what they do, perhaps that’s why it’s hard to move forward. What’s this meeting for? How do we know we’re working on the right things? What’s important? Call it what it is. Say what it’s for. Describe what you do.

Ps of Marketing:we the marketing practitioners started with 4 Ps - namely: product,price,promotion,place( distribution)promulgated by McCarthy in 1960…then we graduated to 7 Ps by Booms & Bitner in 1982 and added - people,planning/ processes,physical evidence… and now we are progressed to 9 Ps by adding- presentation, passion to the exhaustive list… the important role of positioning, packaging n partnerships are also integral part of core marketing strategies…summing up one can say that properly planned promotion processes prove perfect platform for performance….Robert Ripley aptly defined Salesmanship as the power to persuade number of people to pleasurably n permanently purchase your product at profit..