Twisted Lily’s Post

🌟 Exciting Event Alert for E-Commerce Leaders! 🌟 Bemeir is hosting an Exclusive E-Commerce Roundtable Dinner at the elegant Vela Dining NY! 🍽️✨ along with our sponsors Dotdigital, ChannelEngine, Global-e, Rewind and Appbrew Join us for an evening of gourmet dining and insightful discussions with industry peers. This is a unique opportunity for eCommerce marketing leaders from top U.S. brands to connect, share experiences, and explore the future of digital commerce. 📅 Date: Jan 15th 🕒 Time: 7pm - late 📍 Venue: Vela Dining NY What's on the Agenda? ⚫ Network with industry leaders and innovators. ⚫ Engage in roundtable discussions on key learnings in eCom from 2023. ⚫ Explore how AI will impact eCom in 2024. ⚫ Uncover top trends and technologies set to shape the eCom landscape. Why Attend? ⚫ Gain invaluable insights and strategies for your brand. ⚫ Be featured in Bemeir's & sponsor's pre and post-event marketing. ⚫ Enjoy a luxurious dining experience in one of NY's finest restaurants. Seats are limited, so if you're interested in attending, drop a "inspire" in the comments and I'll send over some info. Looking forward to an evening of great food, great company, and even greater insights. 🥂 #nrf2024 #nrf #ecommerce #insights #roundtable

What's one panel you will not miss at The Marketing Executives Group (MEG) conference this week? Topic-Tailored Roundtable Discussions, Part 1 (Operators Only) One of the key networking opportunities for MEG attendees is our series of curated roundtable discussions, which allow restaurant operators to share best practices, solve pressing issues and have compelling conversations with other industry peers. Each roundtable is moderated by a subject matter expert who will facilitate and guide the discussion. Roundtable topics covered: #1 - Catering & Private Events #2 - Creative In-House vs. External #3 - Data Utilization #4 - Guest Satisfaction & Online Reviews #5 - How to Optimize your Go-To Market Channel Mix #6 - Let's Talk Tech Stack #7 - Loyalty Personalization & Segmentation #8 - Local Store Marketing #9 - LTOs #10 - Marketing + Operations #11 - ROI - Measurement & Strategies (KPIs) #12 - Social Media Trends #13A - Traffic Driving Strategies #13B - Traffic Driving Strategies THURSDAY | MAY 16, 2024 10:30 a.m. | Level 1, Atlantic Ballroom Discover more about the event: https://bit.ly/2024MEG #MEG2024 #NationalRestaurantAssociationShow #2024RestaurantShow #NRA2024 #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner

Busy couple of weeks ahead between the Digital Food & Bev event in London, followed by Shoptalk Vegas next week. Gregor Murray and I will be in London this week, hosting our exec community dinner in The Cinnamon Club tomorrow evening, and then attending the Food & Bev event in the QEII Centre on Tuesday and Wednesday. So much to look forward to in London - great speakers including Abhishek Ahluwalia, Afke Van de Klashorst, Alan Fawbert, Alister Greenwood, Ben Brackstone, JEAN PHILIPPE NIER, John Connelly, Gael Peigné, Andrew Pearl, Katie Swain, Nikki Sale, Charlotte B., Adam N Panzarino, and many more. Key themes of the event: 👉 Unleashing the full potential of eCommerce 👉 Embracing modern omnichannel strategies 👉 Leveraging next gen tech 👉 Capitalising on Retail Media 👉 Harnessing advances in B2B Strategy 👉 Data, AI, NFT Tech & Analytics 👉 Getting the most out of Amazon Glad to see that AI is not taking over the event. While AI is transforming so many elements of Digital Commerce, and retail at large, one of the most consistent themes from our benchmarking is that, for global brand manufacturers, technology is useless without the right level of leadership and operational understanding, effective adoption and cross-functional ways of working. Drop me a message if you are in London this week or Vegas next week - always happy to share more, and continue learning from industry peers. #digitalcommerce #ecommerce #benchmarking #cpgindustry #retailtech

Q1 was a strong quarter for retail brands! Exciting news for marketers looking at retail media - eMarketer recently released a white paper on who dominated using privacy-by-design foot traffic data. Their report provides great insights into the top performers retail vertical. Here is a link to the report. https://lnkd.in/eU2AyDCP #RetailBrands #MarketingInsights #FootTrafficData #RetailMedia

What a whirlwind of a month March has been! 🚀 Kicking things off, we were thrilled to present Granterre with the prestigious Best Drive to Store Campaign award at Food Match by Gruppo Food. This recognition highlights the incredible digital efforts brands are making to boost their in-store sales. Interested in viewing the videos showcasing the campaigns from the brands nominated for the award? 👀 Check out the inspiring videos here: https://lnkd.in/dJJGzTrH Next, we had the honor of participating in the Prodotto dell'Anno event, where we celebrated Tre Marie as one of the most beloved products of 2024 🏆 . Our journey then took us to Spain 🇪🇸 for Retail Forum Madrid, where our exceptional Spanish team engaged with numerous retailers. Our Country Manager, Damián Blanco, led a captivating roundtable discussion on cutting-edge Drive to Store strategies alongside industry giants like Brico Depôt, Mediamarkt, Toys R Us, and Prénatal. To cap off the month on a high note, I had the privilege of attending the Retail Innovations 19 Conference hosted by Kiki Lab. The event was brimming with insights 💡 , including Carrefour's innovative integration of customer service with Chat GTP and Powy's emphasis on introducing new services tailored to various retail formats. But wait, there's more! 🎉 We also rolled out some exciting press releases: 🔔 If you follow la Repubblica or Corriere 🇮🇹 , you might have caught our article on Easter trends, revealing that 86% of Italians are seeking promotions and offers amidst economic challenges ➡ https://lnkd.in/drcxSD5A 🗣 For La Vanguardia 🇪🇸 enthusiasts, our feature on inflation's impact and the growing demand for promotions among Spanish consumers shed light on evolving consumer behaviors ➡ https://lnkd.in/dfSdby3Y 🙌 Additionally, we delved into how digital strategies are driving in-store traffic and sales for brands and retailers. Our collaborations with Apex and Sapore di Mare have yielded impressive results, with significant boosts in brand engagement and environmentally conscious practices 🌳 ➡ https://lnkd.in/dxZhNiZm March has been a month of milestones, learning, and impactful collaborations. Here's to more exciting ventures ahead! 🌟

What's one panel you will not miss at The Marketing Executives Group (MEG) conference this week? Topic-Tailored Roundtable Discussions, Part 1 (Operators Only) One of the key networking opportunities for MEG attendees is our series of curated roundtable discussions, which allow restaurant operators to share best practices, solve pressing issues and have compelling conversations with other industry peers. Each roundtable is moderated by a subject matter expert who will facilitate and guide the discussion. Roundtable topics covered: #1 - Catering & Private Events #2 - Creative In-House vs. External #3 - Data Utilization #4 - Guest Satisfaction & Online Reviews #5 - How to Optimize your Go-To Market Channel Mix #6 - Let's Talk Tech Stack #7 - Loyalty Personalization & Segmentation #8 - Local Store Marketing #9 - LTOs #10 - Marketing + Operations #11 - ROI - Measurement & Strategies (KPIs) #12 - Social Media Trends #13A - Traffic Driving Strategies #13B - Traffic Driving Strategies THURSDAY | MAY 16, 2024 10:30 a.m. | Level 1, Atlantic Ballroom Discover more about the event: https://bit.ly/2024MEG #MEG2024 #NationalRestaurantAssociationShow #2024RestaurantShow #NRA2024 #restaurantbusiness #restauranttech #restaurantowners #restaurantmarketing #restaurantindustry #restaurantowner

Retail has undergone significant transformations in recent years, and staying ahead of the curve is crucial for businesses and product managers. Recent insights from Placer.ai's Meeting 2024's Consumer: A Location Analytics Report reveal several key trends shaping consumer behavior. 1. Discount & Dollar Stores are gaining ground as consumers prioritize value-driven shopping experiences. 2. Membership clubs like Costco are soaring in popularity, emphasizing consumers' quest for greater value. 3. Convenience stores are redefining themselves as dining destinations, capitalizing on the demand for fresh and convenient food options. 4. Quick-Service Restaurant chains catering to larger households are experiencing growth, reflecting shifting consumer preferences. 5. Steakhouse chains are seeing increased visit shares during mid-afternoon hours, presenting new opportunities for merchandising and product selection. 6. Viral products, such as Stanley Cups, are driving customer traffic, highlighting the power of viral marketing in today's retail landscape. As we approach the mid-mark of the calendar year, how are you tracking trends and refining your strategic plans and initiatives to adapt? Adapting to these trends will be key for businesses to tailor their offerings and marketing strategies to meet evolving consumer demands. #RetailTrends #ConsumerBehavior #MarketingStrategy #strategicplanning

Krispy Krunchy Foods was recently named #41 on Yelp's Fastest Growing Brands report. Why does this matter to me as Director of Brand Marketing? 🍗Yelp developed this report based on data, including net-new location openings, consumer interest and searches, which together highlight how quickly businesses are opening new locations and growing existing ones. 🍗Yelp’s data demonstrates momentum for challenger food, restaurant and retail brands that are quickly becoming the next class of household favorites. Challenger brands—defined as businesses that are not market leaders but aim to compete by disrupting their industry—make up over 70% of the brands on the list. Krispy Krunchy is the quintessential challenger brand and my job is to grow the brand and sell more chicken! 🚀 Our product quality and cravability is unparalleled 🚀 We have nearly 3,000 stores in 47 states (targeting 700 new stores this year!) 🚀 We offer a value for customers that the other chicken guys can't, while continuing to deliver strong profitability to our operators Just call me a chicken astronaut, because this Krispy Krunchy rocketship is on its way to the moon! #BeAllIn #LoveWhatYouDo #HaveImPECKableStandards #BeAGoodEgg #TogetherWeWin

As our drinks branding expert, David Beattie (right), writes: “When it comes to identifying which ‘trends’ will have legs – there’s a big difference between a short-term gimmick and a movement that reflects shifting consumer behavior.” To plan for the evolving landscape of 2025, ambitious drinks brands and venues need to sift out the gimmicks, zone in on data-backed patterns, and tie their learnings together with a strong sense of brand. Looking to the future, our team recently sat down for a drinks workshop at the studio. We reviewed what’s going on in the industry, learnings from past and current clients within the sector, we shared research and data, and finally, explored what this could mean for the future of the drinks industry. Click here for five trends – or themes – identified that are predicted to shape the competitive market of 2025: https://bit.ly/3RHb1qA #Drinks #DrinksMenu #DrinksBranding #DrinksTrends #TrendsReport