Tyral E.’s Post

Create a winning merchandising strategy by nailing these essentials⁠ ⁠ Curate a Cohesive Collection⁠ Your product assortment should tell a story and offer a cohesive shopping experience. Create a mix of products and categories that complement each other in terms of style, colour palette, and overall theme. A well-curated collection makes it easier for customers to mix and match items, increasing the likelihood of multiple purchases.⁠ ⁠ Prioritize Quality and Differentiation⁠ In the competitive fashion industry, quality and differentiation are key. Ensure that your products are of high quality, as this will not only satisfy customers but also encourage repeat business and positive word-of-mouth. Additionally, focus on offering unique and distinctive pieces that aren't easily found elsewhere. This exclusivity can attract attention and foster brand loyalty.⁠ ⁠ Understand Pricing and Profitability⁠ Setting the right pricing strategy is crucial for both attracting customers and ensuring your startup's profitability. Consider factors such as production costs, competitor pricing, perceived value, and your target market's willingness to pay. Striking the right balance between affordability and perceived value will contribute to sales success.⁠ ⁠ And don’t forget …⁠ ⁠ Stay Agile and Responsive:⁠ The fashion industry is dynamic and trends can change rapidly. Keep a close eye on customer feedback, sales data, and emerging trends. Be prepared to adapt your merchandising strategy based on this information to ensure your offerings remain relevant and appealing to your audience.⁠ ⁠ DM if you need support on yours!⁠

Fashion Merchandising: Principles, Roles and Scopes

Get insights from Özgür Topal, Senior Merchandising Manager Denim at C&A!  👖 He is truly passionate about denim and always on top of trends to bring modern fits, new styles, fabrics, and washings to our stores. “We are not only consumer-obsessed, but also denim-obsessed. A lot of customers enter our stores because of our denim collection. That is why denim stands out so much – in our stores and also in our current marketing campaign", explains Özgür. Learn more 👇 #LookGood #MakeItAnOccasion

Merchandising in the context of denim typically refers to the process of planning, developing, and promoting denim products for sale in the retail market. It involves various activities such as product selection, pricing, inventory management, and marketing to ensure that denim products meet consumer demand and achieve sales objectives. Key aspects of denim merchandising include: 1. Product Selection: Deciding which types of denim products to offer, including jeans, jackets, shorts, and more. This involves considering styles, colors, and sizes. 2. Pricing Strategy: Determining the pricing structure for denim products, taking into account factors like production costs, market competition, and perceived value. 3. Inventory Management: Efficiently managing denim product inventory to meet demand without overstocking or understocking. 4. Trend Analysis: Staying updated on denim fashion trends and consumer preferences to make informed decisions about product offerings. 5. Marketing and Promotion: Creating marketing strategies to promote denim products through advertising, social media, and in-store displays. 6. Visual Merchandising: Designing appealing in-store displays to showcase denim products and attract customers. 7. Sales and Customer Service: Ensuring that sales staff are knowledgeable about denim products and provide excellent customer service. Merchandising in denim is crucial for brands and retailers to effectively present and sell their denim-related products in a competitive fashion market. It involves a mix of creativity, data analysis, and market insight. #Denim #Fashion #SustainableFashion #Style #Textiles #Jeans #Apparel #Retail #Trends #FashionIndustry #DenimTrends #FashionTips #Dyeing #FashionDesign #FashionBlogging #Clothing #TextileTechnology #RetailTrends #DenimHistory #FashionBusiness

In the dynamic home furnishings market, excelling in merchandising is key for companies to stay ahead. Mastering product knowledge, consumer behaviors, channels, timing, pricing, promotions, and replenishment is crucial for driving value and gaining a competitive edge. I recently found an insightful article on McKinsey & Company Retail Insights that, although focused on fashion companies, is highly relevant to all product categories, including home furnishings. Given the current economic landscape and unprecedented uncertainties, understanding and adapting to shifts in the merchandising model are vital for retailers and brands. As Merchants, navigating these changes and reacting strategically can pave the way for stability and growth in our businesses. The article highlights six significant shifts in the merchandising model: - Less is more during economic uncertainty - Consumer demand for newness and storytelling - Increasing importance of sustainability - Evolution and convergence of distribution channels - Data and insights are essential assets - Challenges in finding good talent For further insights on strategies to address these shifts and capitalize on them, I recommend reading the full article. Stay informed, adapt, and thrive in the evolving landscape of merchandising. #RetailInsights #Merchandising #BusinessGrowth

Visual Merchandiser Floor Supervisor Job Description WHAT YOU WILL DO SHOP FLOOR & FITTING ROOM MANAGEMENTPresent a proper personal image and keep continuously check and manage the image of other staffsDemonstrate good control of replenishment and sufficient product display at peak hours/daysLead by example and teaches Customer Service 6 Minimum to the team, motivate & ensure the team achieves themProvide immediate assistance/solutions/up-selling to customerSupervise and manage the fitting room in good imageAble to handle complaints & difficult situations with customersAble to handle customer complaint by company procedure, escalate for support when it's unsolved over a timeAble to collect product feedback from customer, identify product issue, and communicate with managersManage the queue and service in cashier counterPRODUCT KNOWLEDGE & FLOOR LAYOUTAble to examines with manager if:         - furniture are properly used according to the Visual Merchandising Manual.         - lighting is in correct direction, make adjustments if needed         - inventory of store fixtures up to dat         - fixtures & furniture condition are up to standardAble to controls that product on the shop floor is properly replenished at all the timeCOMMERCIALITYAbility to foresee and react to special commercial moments (weather, holidays, shopping mall events etc.)Able to read and use all types of RFID commercial reports in TGT (Anti-ranking, Shop floor locked, Broken size, Money mapping, etc.)Understands the concept of ‘Y’ and ‘Success’ in rebajas, the distribution system and that is able to organize capacity/general return accordingly.Knowledge and understanding of different reports especially on:     - Rotation and Success      - Subfamily report     - TGT 50% ranking      - New arrival report      - floor’s sales at regular intervals Skills VISUAL MERCHANDISING SKILLSCapable to display knowledge of company boutique conceptAble explain what products can be used on different fixtures, can coordinate it on fixtures following company image and customer profile.Knows the priority areas displayed with best selling/ new/ potential collectionsAlways equipped with the mindset to balance between sales & imageEnsures smooth visual commercial preparation of a Special Day (Rebajas, 11/11, Spring festival, National day, etc.) with store managers and commercials, following company process. Capable to use the 5 Basic VM principles (Concept, Color, Print, Acc, Replenishment) Be able to correctly place graphics and signs (season, PVP, etc.)Replenishment number on each displayLEARNING & DEVELOPMENTResponsible for the training and development of the commercial team.Identify and develop potential within the store and manage succession plans with the relevant follow up.STANDARDS & COMPLIANCEEnsures that the store is adequately resourced across all the areas that

What is Meant by Merchandise? Many people believe that merchandising is simply about a T-shirt brand launched by an artist or creator. If you think that way, you are mistaken. There are many types of merchandise, such as: Promotional Merchandise Corporate Merchandise Event Merchandise Branded Merchandise Souvenir Merchandise Seasonal Merchandise We can broadly divide merchandise into two categories: Branded Merchandise Promotional Merchandise Branded Merchandise: Any company or organization that sells these products as their primary product line is dealing with branded merchandise. Example: Gucci, Rolex, and Louis Vuitton sell luxury and richness. They use watches and leather bags to convey luxury. When you purchase a Rolex watch, you receive a watch, a cloth, a tote bag, and a box—these are branded merchandise. Promotional Merchandise: When a company uses any type of product to promote their main business line, it is considered promotional merchandise. Example: Asian Paints gives away 5,000 T-shirts to painters in their workshops in major cities to advertise their brand. A fun fact is that Marvel and Disney initially used T-shirts to promote their films. Over time, people grew to love these T-shirts and showed interest in purchasing them. As a result, these T-shirts evolved into branded merchandise. Today, they still receive 30 to 40 percent of their revenue from merchandise licensing. In summary, while both branded and promotional goods help increase a company's awareness, their goals and effects are different. Branded merchandise focuses on selling goods that represent the company's image and values, often generating significant revenue. Promotional merchandise offers free gifts to raise awareness and attract new consumers. Businesses looking to strategically use items for marketing and sales must understand the differences between these two types. #merchandise #promotionalmerchandise #brandedmerchandise #gucci #rolex #Louisvuitton #marvel #disney #asianpaints #printondemand Image credits: Open AI

Visual merchandising 🤔 Visual merchandising isn't just about making your store look pretty – it's a powerful tool for driving sales, building brand identity, and creating unforgettable customer experiences. So if you're in the world of fashion retail, it's time to make visual merchandising a top priority. ✨ #FashionRetail #Lamaretail #Retail #VisualMerchandising #RetailExcellence 🛒👗

Visual Merchandising is not a one-size-fits-all strategy; with strategies varying across FMCG and lifestyle brands among others. At #LFTG, Shammi Raghuvanshi, VM Head at Reliance Retail, told us that in the FMCG industry, effective communication is key, considering a multitude of categories and SKUs to showcase. Also, while pricing takes the spotlight in FMCG brands like Big Bazaar - Future Retail, creating an ambience is vital for exclusive brand outlets like Shoppers Stop, Raymond Limited and Blackberrys Menswear Lifestyle brands demand a meticulous approach with a focus on in-store display, navigation, planograms, window displays, and cluster presentations, whereas FMCG outlets prioritise quick customer access and efficient billing. Shammi listed global challenges for VM Heads, including concept approvals, delivering exceptional customer experiences, maintaining brand consistency, and ensuring profitability. He added that the role of VM has evolved drastically in the past five years, now directly contributing to revenue. VM is not just about display; it's about driving sales through strategic merchandise placement. The dynamics of VM continue to transform, reflecting the ever-changing retail landscape. #VisualMerchandising #RetailStrategies #VMHeadInsights #RetailTrends #VMMeetup #LessonsFromTheGround