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Point S is partnering with Team Peugeot TotalEnergies in a move that marks Point S’s first venture into motorsport. According to the well-known international tyre retail organisation, the partnership is part of a broader global collaboration between the Point S group and the Stellantis group. https://lnkd.in/eQgEUnms

In cooperation with Volkswagen Motorsport South Africa and MARACO Management, Volkswagen Group Africa gears up to reignite the golden era of racing—pure competition, raw performance, and a thrilling platform for rising talent. Stay tuned for the big reveal next week! 🔥 #VolkswagenGroupAfrica #PoloCup

It’s the end of an era for both Mercedes (@mercedesamgf1) and Formula 1 star Lewis Hamilton (@lewishamilton) as one of the most iconic partnerships in racing reaches the finish line. Ahead of Hamilton’s final race for Mercedes in the Abu Dhabi Grand Prix on Sunday (Dec. 8), the auto brand is sending him off with a heartfelt global campaign that also sets the stage for the next generation of racers. “Every Dream Needs a Team,” from the Mercedes-AMG Petronas F1 Team, marks a significant moment in F1’s history as Hamilton, who will join Ferrari in 2025, concludes a 12-year partnership with Mercedes. During that time, the seven-time world champion put Mercedes on the map in racing while increasing diversity and inclusion within the sport. London agency AMV BBDO developed the campaign after becoming Mercedes F1’s first creative agency following a six-way pitch for the account in September. Tap the link in our bio to read the full story. 🖤🤍

It’s the end of an era for both Mercedes-Benz and Formula 1 star Lewis Hamilton as one of the most iconic partnerships in racing reaches the finish line. Ahead of Hamilton’s final race for Mercedes in the Abu Dhabi Grand Prix on Sunday (Dec. 8), the auto brand is sending him off with a heartfelt global campaign that also sets the stage for the next generation of racers. “Every Dream Needs a Team,” from the Mercedes-AMG Petronas F1 Team, marks a significant moment in F1’s history as Hamilton, who will join Ferrari in 2025, concludes a 12-year partnership with Mercedes. During that time, the seven-time world champion put Mercedes on the map in racing while increasing diversity and inclusion within the sport. London agency AMV BBDO developed the campaign after becoming Mercedes F1’s first creative agency following a six-way pitch for the account in September. Read the full story — https://adweek.it/3OD69RA

Shell and Scuderia Ferrari renewed their Formula 1 (F1) partnership until 2030 Shell and Scuderia Ferrari in Formula 1 is one of the most iconic and long-standing collaborations in motorsport history, with its origins stretching back to the early 20th century. Despite the rise of new competitors like Red Bull Racing, and later, Mercedes, Ferrari’s partnership with Shell continued through the 2010s and into the 2020s. While Ferrari’s results fluctuated in this period, Shell remained an important part of their operations, providing advanced fuels and lubricants that were integral to their engine development. In recent years, Shell has also been involved in the development of hybrid and sustainable fuels for the future of motorsport, and their collaboration with Ferrari has extended into areas like energy efficiency and sustainability in motorsport, alongside regular fuel and lubricant development. The Ferrari-Shell partnership is often regarded as a symbol of technological collaboration and success. Shell’s expertise in refining and formulating high-performance fuels and lubricants has contributed significantly to Ferrari’s success on the track. The partnership has also spurred innovation in areas like fuel efficiency, engine reliability, and car performance, with both companies working to push the boundaries of motorsport technology. #shell #scuderia #F1 #Modena #Enzo #Ferrari

This 2007 Ferrari x Shell advert is an absolute masterpiece 🧑🎨 While showcasing Ferrari's evolution over the years, the commercial leans on the common thread of Ferrari's reliance on Shell. From Enzo Ferrari's early days as a promising young Alfa Corse driver in 1924 to the modern era, this partnership has been a constant in Ferrari’s storied history. The first car to carry the Ferrari name, the 125 S, rolled out in 1947 with Shell fuel and lubricants, featuring the iconic prancing horse emblem. The video takes us through the years with visuals of beautiful Ferrari's and the wonderful sounds they produce. It's enough to get anyone's heart pumping. In 2012, Shell & Ferrari celebrated 500 races together, and since 2015, the relationship has evolved from a Technical Partnership to an Innovation Partnership. This collaboration has powered Ferrari in F1 and beyond, delivering a reported 25% performance gain through Shell's fuels and lubricants. This ad isn’t just a tribute to Ferrari’s cars but a perfect reminder that behind every great car and every significant victory, there are partners and sponsors whose shared ambition and willingness to collaborate create greatness. P.S., follow me Vincenzo Landino for more content on marketing and the business of speed. #F1 #motorsport #Ferrari #partnership #sponsorship #innovation #SportsBiz #LinkedInSports Scuderia Ferrari Shell Lubricant Solutions Shell Low Carbon Solutions Shell Polymers Shell Catalysts & Technologies

Toyota opts against hiring Leupen replacement for 2025 WEC campaign: Toyota is not planning to replace Rob Leupen as team director of its World Endurance Championship squad for next season.It has revealed that the duties at the race track undertaken by the Dutchman, who is leaving Toyota Gazoo Racing Europe in Cologne after 30 years of service, will be taken up by existing team members.TGRE vice-chairman Kazuki Nakajima explained that the plan is “to spread the ...Keep reading http://dlvr.it/TGJRpV #WEC

While Mercedes-AMG Petronas Formula 1 team have almost 60 % of the 2020 partners on board also 2024 Aston Martin have 11 %. Mercedes have one of the most stable, small changes from year-to-year, partnership network in Formula 1. It is perhaps unfair to compare the Mercedes-AMG Petronas network with Aston Martin, simply because Aston Martin was Racing Point in 2020. But on the other hand it is interesting to know how much a partnership network changes when a privateer team becomes a works team. Sauber will probably face the same massive changes in the partnership network when Audi takes over. In the picture we see the Racing Point partnership network 2020 compared with the network 2024. Left from 2020 are: 👉 Pirelli is as a F1 tire supplier still with Aston Martin 👉 Canadian Bombardier has been with fellow Canadian since Stroll invested in Formula 1 👉 JCB, the UK manufacturer of construction equipment, is also still with Aston Martin. American Movil, Telcel, Claro and Infinitum, the Slim family companies, followed to Sergio Perez to RedBull Racing in 2021. BWT is with Alpine F1 and Ravenol with VISA CashApp RB F1 team.

Translation Formula 1 electricity will rust and compete with hydrogen 27 September 2024 International Automobile Federation FIA decided to convert Extreme E, the off-road racing series where electric vehicles compete, to Extreme H, where hydrogen vehicles compete. HidrojenHaber – Fédération Internationale de l'Automobile or known as the International Automobile Federation FIA for short; surprised sports fans by deciding to convert Extreme E, the off-road racing series where electric vehicles compete, to Extreme H where hydrogen vehicles compete. According to the plan, a 'Hydrogen Working Group' consisting of representatives of the 'three industries' will be established, consisting of Extreme E Technical Director Mark Grain, F1 Chief Technical Officer Pat Symonds and FIA One-Seat Vehicles Director Nikolas Tombazis. The group will not only oversee the passage of the Extreme E, but also the fuel cells of motorsport vehicles and hydrogen applications in energy storage. The group will also consider the role of hydrogen in race ground infrastructure, transportation, charging, storage and management, and its safety effects. In the rebranded series, hydrogen-powered vehicles will compete for the first time. The racing series will start in April 2025 and there will be ten race laps in five locations. The drivers will start their racing seasons in Saudi Arabia, then travel to England, Germany, Italy and end the 2025 season in the USA. The teams that will compete in the 2025 season have not yet been announced. Meanwhile, Formula 1 is increasing its efforts to achieve its goals of being carbon neutral by 2030. The collaboration between FIA, Formula 1 and Extreme E draws attention with the synergy created by the three organizations in their efforts to achieve their sustainability goals. Extreme H is set to become a FIA World Championship race by 2026. While the transition to Extreme H showcases how motorsports see the future, it is stated that it will serve to raise awareness about the effects of climate change.