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This week, Disney bought a $1.5B equity stake in Epic Games, the video game developer and publisher known for Fortnite. At the center of the move was Bob Iger’s acknowledgement of the fact that Gen Z and Gen Alpha spend a substantial amount of their free time playing and socializing while gaming, “equal to what they spend on TV and movies,” and that Fortnite is an epicenter of 100M+ gamers per month. UEG's VP of Gaming, Charlie Gilbert, gives us a deep dive into what this means for brands 🎮

Disney x Epic Games: Electrifying The Fortnite Experience Economy

Disney x Epic Games: Electrifying The Fortnite Experience Economy

uegworldwide.com

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