This week, Disney bought a $1.5B equity stake in Epic Games, the video game developer and publisher known for Fortnite. At the center of the move was Bob Iger’s acknowledgement of the fact that Gen Z and Gen Alpha spend a substantial amount of their free time playing and socializing while gaming, “equal to what they spend on TV and movies,” and that Fortnite is an epicenter of 100M+ gamers per month. UEG's VP of Gaming, Charlie Gilbert, gives us a deep dive into what this means for brands 🎮
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🚨New Post alert! 🚨 I have published the first official write-up for my blog, Checkpoints. 📝 In this edition, I'm talking a bit about Disney's $1.5 billion investment in Epic Games, the maker of Fortnite. 🎮💰 This is a huge deal that will impact how media and gaming interact in the future! Read on for more details, and for my thoughts on this investment. 🚀🤔 Feel free to share your opinions in the comments, if you agree or disagree with me, and general feedback! #gaming #gamingbusiness #epicgames #fortnite #disney
Level 1: Fortnite, Disney, and the Virtual House of Mouse
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Disney & Epic Games Join Forces for a New Fortnite Universe! 🏰✨ According to Forbes, Disney is taking another shot at getting its game business right by partnering with Epic Games. Disney has invested $1.5 billion in Epic Games to create a new Fortnite-based game universe featuring Disney characters and stories. This is a major move for Disney, which has struggled to succeed in the gaming industry in recent years. What do you think about this game-changing partnership between Disney and Epic Games? Are you excited to see Disney characters join the Fortnite frenzy? Or do you think this collaboration is a risky move for Disney? Share your opinions in the comments below! ⬇️💬 #DisneyGamingRevolution #EpicFortniteDeal #BringingMagicToGaming #Disney #Fortnite #Gaming #Metaverse #MetaverseGaming #DealsNews
Disney Tries Again To Get Game Business Right With Epic, Fortnite Deal
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Fortnite isn't just surviving; it's thriving! Enter the epic collaboration with Disney, injecting over 1.5 billion dollars into Fortnite’s universe, promising to bring Marvel, Star Wars, and more into our gaming sessions. Read more on our latest blog post
Epic and Disney are Ramping up their Metaverse Project
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The gaming industry has experienced some short-term headwinds lately, but the long-term outlook is only up. Seismic shifts are taking place that are integrating gaming more deeply into the total entertainment experience, and this trend is only set to expand.
Disney Invests $1.5 Billion in ‘Fortnite’ Developer Epic Games: ‘Our Biggest Foray Into the Game Space Ever,’ Iger Says
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Chief Marketing & Innovation Officer @Interverse #AI & Web3 enthusiast, Gaming & Gamification expert, Marketing & partnerships
📣 Mickey Mouse hitting the griddy in Fortnite let's goo !! 💲Exciting news for gamers and Disney fans alike! Disney is partnering with Epic Games to create their largest gaming platform yet. The new project raises two important questions: 🔗 Firstly, why Disney does not buy in Epic Games, and continue build on it since #starwars #marvel ? 🔗 Secondly, how will these new games and universes tie in with the streaming platform and Disney worlds? We need to remember that #disney use Unreal to create half their shows/movies now. 🕹️ Also it’s coming conveniently soon after Epic changed their policy to start charging companies that use Unreal and never release a game. Previously Disney could use Unreal for free since they never shipped a game and Unreal is royalty based on released games. As the project develops, we look forward to seeing how Disney tackles these challenges. Stay tuned for updates! #Disney #EpicGames #GamingPlatform #EntertainmentIndustry
Disney invests $1.5 billion in Epic to create “persistent universe” tied to Fortnite
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Did The Walt Disney Company buy Fortnite? Epic Games, fueled by the success of #Fortnite, continues its entertainment industry dominance through collaborations with major names like #Marvel and #LEGO, as well as celebrities like Eminem. In a groundbreaking move, Epic has secured a colossal deal with Walt Disney Co., involving a $1.5 billion investment, giving Disney a 9% stake in Epic Games. This collaboration aims to revolutionize Fortnite with an "all-new games and entertainment universe" that elevates beloved #Disney stories. Although specific details about the virtual world remain scarce, Disney promises a "world-class games experience" seamlessly integrated with Fortnite, offering fans endless opportunities to engage with Disney, Pixar Animation Studios, Marvel, Star Wars, Avatar, and more. Players will also have the exciting chance to craft their own stories and adventures. Gamers are encouraged to brace themselves for an extraordinary journey as the Epic-Disney collaboration unfolds, with updates available at The Game Company for the latest gaming news. https://lnkd.in/dWDASM9m
Did Disney buy Fortnite?
medium.com
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In case anyone still thinks that digital branding means only a website instead of creating cross-categories relationships with people via (digital) cultural and aesthetic ecosystems. ↓ "The digital world is growing and evolving with more than 3 billion video game players worldwide who want to move safely and seamlessly between the worlds they love, unleash their own creativity, and experience great gameplay." #branding #digitalbranding #growth #humanexperience #waltdisney #epicgames
Senior Executive & Strategic Advisor @ Epic Games | Publicis | Accenture. Driving strategic growth at the Intersection of immersive tech, gaming, lifestyle and entertainment.
How to grow gaming and entertainment!! Congratulations on the Epic deal! https://lnkd.in/g_jCJSyi #waltdisney #epicgames
Disney and Epic Games to Create Expansive and Open Games and Entertainment Universe Connected to Fortnite - The Walt Disney Company
thewaltdisneycompany.com
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Champion of Emerging Experiences | VR & AR Guru | Gaming | Expert in Cross-Team Collaboration | Driving Strategy & Creativity ❤️
So.. this is Epic. Disney and Epic Games are joining forces to create an expansive, new entertainment universe linked to Fortnite, combining Disney's iconic stories with Epic's gaming prowess. This collaboration includes Disney investing $1.5 billion in Epic Games, aiming to enrich fan experiences with content from Disney, Pixar, Marvel, Star Wars, Avatar, and more through a persistent, interoperable universe powered by Unreal Engine. This marks a 🔴significant🔴 expansion into #gaming for Disney and promises new ways for fans to engage with their favorite stories. For more details, visit the official announcement on The Walt Disney Company's website. The announcement also hints at a "SHOP" feature in the new Disney-Epic Games universe, potentially allowing fans to buy more than in-game skins. This could include Disney merchandise, merging entertainment with online shopping for an enhanced gaming experience. https://lnkd.in/eYCKkZgu #gaming #disney #epicgames #fortnite #virtualworlds #ecommerce
Disney and Epic Games to Create Expansive and Open Games and Entertainment Universe Connected to Fortnite - The Walt Disney Company
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Content is King in Gaming! Q2 2024 saw a surge in VC funding for gaming, with $820M going to content and $751M to development, pushing total deal value to $1.8B (up 43.4% QoQ). the LEGO Group and Epic Games’ Fortnite collab drew 2M+ players and a $425M investment for Epic. The Walt Disney Company followed with $1.5B to bring its IP into Fortnite. Fortnite (UEFN) is shaking up UGC with $300M paid to creators and 80,000+ virtual islands. As “forever games” like Fortnite and Roblox dominate, the battle for play hours is on! #Gaming #VCFunding #Fortnite #GameDev
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As gaming enthusiasts, it's crucial to reflect on the gems of the past that could have shaped our gaming landscape today. The recent article from Destructoid, "The Timesplitters 4 Prototype: A Stark Reminder of What We've Lost," sheds light on one such treasure lost in the abyss of gaming history. The prototype of Timesplitters 4 serves as a poignant reminder of the innovative vision and creativity that once thrived in the gaming industry. Its tantalizing glimpse into what could have been leaves us pondering the possibilities and lamenting what never came to fruition. For many gamers, Timesplitters holds a special place in their hearts, serving as a testament to the golden era of multiplayer shooters. The thought of a potential sequel ignites a spark of excitement and nostalgia, reigniting our passion for immersive gaming experiences. #Timesplitters #GamingLegacy #Prototype #DestructoidArticle #GamingIndustry #Nostalgia #GamingCommunity
The TimeSplitters 4 prototype is a stark reminder of what we've lost
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