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FEAR ISN'T JUST A BARRIER; IT'S THE KEY TO OUR GREATEST SUCCESSES 🔑 We love this thought piece from Melanie Cook on how fear and performance are interrelated in embracing a new #mindset. The fear of abandoning traditional #marketing methods can hinder progress, but once #brands see how adopting a social-first approach can positively impact performance, the transformation is undeniable. Read the full story below! Thanks, LBBonline - Little Black Book and Tom Loudon, as always! 🌟 #Marketing #Social #SocialAtTheCentre #Advertising #Interview #ThoughtLeadership

We are better when collaborating. In a time of rapid change, there's not one right answer, but there's a diverse set of experiences and insights that will get us there. In partnership with The Wall Street Journal, Marketers That Matter®, is the leading community of top marketing executives and companies coming together to pioneer the future of marketing, sharing real-time experiences, and solving current challenges. Thank you to our parent company, 24 Seven Talent, for supporting our growth and marketers doing critical work. #marketersthatmatter #marketing #community #marketingcommunity #marketinginsights #marketingevents #futureofmarketing

Growth Mode: Activated ✅ In this week's four-i, we look at how partnerships, new audiences and different pricing methods could be the missing pieces that will help your business move forward. Read more here: https://lnkd.in/eigZ5GxN 

Why did the marketer bring a telescope to the team meeting? Because they were trying to get a clear view of the 'future trends'! 🔭📈 But let’s be honest, in the ever-evolving universe of business and marketing, it's like we're constantly star-gazing. Whether we're navigating the constellations of 'customer data' or searching for new planets in the 'digital landscape,' it's always an adventure. And can we talk about the black holes of marketing jargon we encounter, like 'disruption,' 'pivot,' and 'digital transformation'? Remember, while it's important to keep one eye on the horizon, the best insights often come from focusing on what matters most—building authentic connections and creating compelling stories that resonate here and

Well this made great holiday reading last week 😎 For those that are interested in how Inspired Thinking Group (ITG) is changing the way global brands create and manage content at scale, this is the article you should read. CEO, Andrew Swinand recently discussed with Tará McKerr about "Conquering Content Chaos with Streamlined, Scalable Solutions" 😀 #HaloContent #ScalableContent #ContentProduction

We’ve all heard the story about how “back in my day we walked uphill, through the snow, both ways”, and we all laugh because while it may not be 100% accurate, the sentiment of “back in my day” being different from today, rings true. With the referenced article as inspiration, we decided to explore this topic a bit more. VICE Insights recently released its 2024 Guide to Culture with Ten Culture Codes to understand the evolving needs of Gen Z consumers and the forces of change shaping their lives. Recently, two Red Cat Marketing colleagues got together, one Gen X and one Gen Z, with the task of representing their entire respective generations, and talked candidly about some of the report’s findings as compared to their personal experiences and viewpoints. Buckle in for a blog unlike any other we've published before. Scroll through the slide deck below to see the highlights and read the full blog here: https://lnkd.in/eb9REgJr #redcatmarketing #marketingculture 

"That drive to keep improving keeps the industry vibrant, and it's awesome to see how quickly we can achieve impactful results when we stay in that 'never settle' mindset." Read more about our wonderful Charlotte, and her journey to becoming a Digital Producer at The CWK and some insights on the industry 🌟 https://lnkd.in/gxpwUkAE

Check out my AdNews interview below!

Finding trending topics is crucial for staying relevant and driving engagement. Here are the top 9 methods and tools to help you identify what’s currently trending: https://lnkd.in/dsvEX6W6