Unbounce’s Post

I had such a great time sitting down for a conversation with Ella Richmond of The Starting SaaS podcast where we talked about the state of marketing and branding in the world of SaaS. You all know by now that I am always happy to talk about brand, so take a moment to listen to this episode and COMMENT your questions and thoughts so we can keep this conversation going. Stream the new episode on my website to hear our conversation. #startingsaaspodcast #brand #brandmarketing #branding #brandvoice #marketing #sales #saas #saasfounders https://lnkd.in/gu58ASPG

🎙️ Your sales & marketing might be broken. Here's how you'll know Tune into the latest Whistle Talks episode where Kayla Tait chats with Elad Hefetz, CEO of Airfleet, about how sales and marketing SHOULD be working together. Discover which KPIs you need to track to align your teams and find out what critical insights should be shared between departments to make a real impact on the success of your revenue generation. 🎧💬 Link in the comments below. #sales #marketing #saas #whistletalks #podcast

Tune into the latest episode of Revenue Rethink with Krista Glantschnig and special guest Terry Lydon, CEO of APPropoz Solutions! 🎙️ In this episode, we dive into the crucial differences between bookings and revenue, and why shifting the focus to Annual Recurring Revenue (ARR) can revolutionize your business strategy. Learn how automated billing, revenue recognition, and advanced analytics can drive strategic decisions and fuel long-term growth. Whether you're a sales leader, marketer, or customer success professional, this episode is packed with actionable insights to elevate your game. 🌟 🔗https://lnkd.in/gUYfc-Uf #RevenueRethink #SaaS #RevenueManagement #ARR #SalesLeadership #Marketing #CustomerSuccess #Podcast

2015-2020: A transformative era for service and SaaS companies. Let's dive into their growth journeys: Service businesses: Founder-led, charisma-driven sales models. But hitting a revenue plateau at around $10M? Time to rethink strategies. SaaS companies: Embracing modern marketing, yet often missing the big picture. It's not just about tactics, but how they align with buyer experience. This period was crucial for understanding that growth isn't one-size-fits-all. Service companies learned the limits of sales-led growth, while SaaS businesses discovered the importance of holistic marketing strategies. You can listen to the full podcast episode here: https://spoti.fi/3w3Xa5Z #BusinessGrowth #ServiceVsSaaS #MarketEvolution

📺 This week on SaaS Therapy 📺 The growth funnel is broken and how to fix it. On the podcast episode that we published today, we interviewed Justin Edwards who leads the revenue practice for Mercato. He told Casey and I a few stats that blew my mind 🤯 📉 In Q1 of 2022, Compound Annual Growth Rate (CAGR) was an average of 60.2% in the SaaS world. In Q3 of 2023, it was less than 10%. SaaS businesses need to find new, efficient ways of driving growth. 📞According to Kapta, only 28% of customers think QBRs are valuable. So many companies are struggling with bringing in new business and growing their existing business. Thank you, Justin, for teaching us! We discussed everything from pricing and discounting strategies, delivering value as a CSM, to organizational design. It's worth a listen 🎙️ https://lnkd.in/gWE53etE

Episode 18 of "A Slice of SaaS," featuring Stefan Mersch is live 🎙🎥 🔗 Why Listen to This Episode? If you're involved in a startup, marketing, or RevOps, this episode provides practical strategies for managing growth, selecting the right tools, and improving team collaboration. Stefan's approach to tackling common growth challenges and his strategies for effective CRM integration offer valuable lessons. 👤 Stefan leverages his extensive sales experience in his role leading Revenue Operations at Sastrify. His insights are crucial for syncing sales, marketing, and customer success for better operational efficiency. 🔍 Episode Highlights: 🔵 Strategic CRM Integration: Stefan discusses transitioning to HubSpot to better integrate marketing and sales. 🔵 Challenges of Rapid Growth: Learn about the difficulties of managing growth, such as integrating new team members with different backgrounds and standardizing processes. 🔵Optimizing Processes: Stefan talks about his experiences with continuous process optimization in a fast-growing company. You can see a teaser from the episode below: "When we began optimizing our LinkedIn game and marketing operations, moving to HubSpot as a CRM made sense. This was one of my initial projects. In a fast-growing environment, you constantly add new team members, each with their own way of working, which can complicate standardizing processes. We spent considerable time aligning on terms like SQLs—whether it’s a booked meeting, a qualified lead by sales, or a qualified opportunity." 👉 Listen to the full episode here: https://lnkd.in/dWa_DBW4 #RevenueOperations #BusinessGrowth #SaaS #HubSpot #MarketingStrategy #ScalingBusiness #CRM #RevOps #Podcast

So much of marketing is about finding the right ICP (Ideal Customer Persona) and that's also the one thing that founders skip ahead to other more "marketing" things like running campaigns. Pause. Reflect. Recalibrate. More in this conversation with Dhruv Srivastava of LegalPay. [Link below 👇👇] ______ #podcast #marketing #saas

In this episode of the Revenue Engine Podcast, Alex Gluz spoke with Samantha Bergin (Lima-Campos) Bergin, Chief Marketing Officer at Center (getcenter.com), to discuss mastering customer-centric marketing strategies. They address: - Samantha's career journey in technology marketing and her beginnings in product management - Samantha’s strategy to market a mobile application with tight budgets and creative partnership solutions - Samantha’s thoughts on transitioning from outbound to a balanced marketing mix and inbound strategies - The importance of nurturing relationships post-events in B2B marketing - Core components of building a sustainable revenue engine - Key pain points for B2B SaaS marketing leaders - Deciding between outsourcing or hiring in-house resources Tune in to learn how businesses can balance personalization, messaging clarity, and long-term scalability in such a competitive environment. Link to the full episode in the comments. #SaaSMarketing #MarketingStrategy #B2BMarketing #DemandGen #RevenueEnginePodcast

🔍 Wondering how HubSpot automations could supercharge your business? Our Head of Growth, Ian Townshend teams up with Matthew Wood, our Head of Digital to explore the world of HubSpot automation in episode 35 of PodSpot. 🎯 From marketing automation to customer service and sales enablement, the conversation unfolds with insights and tips on uncovering the potential of automations to enhance business productivity and sophistication. Don't miss out on the PodSpot episode! 🎧 Listen here: https://lnkd.in/env7zzSp #HubSpot #PodSpot #HubSpotPodcast #HubSpotAgency

🚀 Struggling to align your sales and marketing teams? You're not alone! 🎯 In our latest podcast episode, we tackled this common challenge head-on with marketing expert Kelly Hopping. Misalignment leads to poor lead nurturing and low conversions. But don't worry, Kelly shares actionable strategies to sync your teams and boost results! 🔥 Key takeaways: ✅ Dos and Don'ts for alignment ✅ How to get your team on board ✅ Preparing your organization for smooth collaboration Kelly Hopping brings a wealth of experience from both hardware and cloud-based technologies, now driving Demandbase to the forefront of the Account-Based market. Tune in to discover how cross-functional collaboration can transform your business! #SalesAndMarketing #SaaS #Podcast #MarketingStrategy https://lnkd.in/eKVWU7FP