Underscore Marketing’s Post

Zeta Global is a Leader in Delivery CDPs SPARK Matrix by Quadrant Knowledge Solutions! 🏆 According to Anish Krishnan, Analyst at Quadrant Knowledge Solutions: “The Zeta Marketing Platform (ZMP), featuring its Customer Data Platform, offers a unified approach to identity resolution, intelligence analysis, and omnichannel activation. The Zeta Opportunity Engine (ZOE) utilises consumer signals to provide precise, actionable insights, supplemented by features such as an Email Service Provider (ESP) and a Demand-Side Platform (DSP), offering a holistic solution for optimising marketing strategies. Zeta’s innovative roadmap, with advancements like the Visual Composer and AI-Assisted Segment Creation, highlights its commitment to improving user experience and driving market innovation. With strategic use of generative AI and extensive data sets, Zeta enables highly targeted campaigns and activations, setting a standard for personalised marketing at scale, and positioning Zeta Global as a leader in the SPARK Matrix for Customer Data Platforms in 2024.” Discover key differentiators driving our recognition: https://ter.li/d9q1w0 #CDP #MarTech #AI

Zeta Global is a Leader in Delivery CDPs SPARK Matrix by Quadrant Knowledge Solutions! 🏆 According to Anish Krishnan, Analyst at Quadrant Knowledge Solutions: “The Zeta Marketing Platform (ZMP), featuring its Customer Data Platform, offers a unified approach to identity resolution, intelligence analysis, and omnichannel activation. The Zeta Opportunity Engine (ZOE) utilises consumer signals to provide precise, actionable insights, supplemented by features such as an Email Service Provider (ESP) and a Demand-Side Platform (DSP), offering a holistic solution for optimising marketing strategies. Zeta’s innovative roadmap, with advancements like the Visual Composer and AI-Assisted Segment Creation, highlights its commitment to improving user experience and driving market innovation. With strategic use of generative AI and extensive data sets, Zeta enables highly targeted campaigns and activations, setting a standard for personalised marketing at scale, and positioning Zeta Global as a leader in the SPARK Matrix for Customer Data Platforms in 2024.” Discover key differentiators driving our recognition: https://ter.li/d9q1w0 #CDP #MarTech #AI

#AISEO is proving to be a pivotal partner to digital and #omnichannel marketers! Founder and Executive Chairman Jim Yu shares some key areas where organizations can leverage #AI and #SEO across multiple digital strategies. Our goal at BrightEdge is to keep every marketer ahead of the AI and SEO curve. From providing essential digital market insights to driving industry-first innovations, we are right beside you on your #marketing and #AIjourney. From personal to professional #performance, let's keep driving the impact! #AIMarketing #SEO #OmnichannelStrategy #DigitalTransformation

🚀 94% of organizations are integrating SEO and AI into omnichannel strategies this year. How are you keeping pace?   The #AI and #SEO revolution in #omnichannel marketing is reshaping how we personalize and optimize #customer experiences across all digital touchpoints.   It allows organizations to unify and analyze multiple data types, inform strategic decisions, and #automate processes for enhanced efficiency.   But it's not just about jumping on the bandwagon—it's about steering that wagon in the right direction on multiple fronts.   1. 🔮 Predictive Customer Experiences 2. 🤝 Enhanced Human-AI Collaboration 3. 📈 Scalable Content Optimization 4. 🎯 Consistent Cross-Channel Branding 5. 🗺️ Deeper Customer Journey Insights 6. 🤖 Streamlined Customer Service 7. 🎨 Scaled Personalization   This is why, BrightEdge, we built the DataCube to feed digital insights across your entire enterprise. Copilot for Content Advisor allows marketers to interact and collaborate with AI, and with BrightEdge Autopilot automation, organizations have seen a 65% increase in digital performance.   #AISEO is proving to be a key partner in creative and overall digital marketing processes. But AI is not about replacing human creativity but amplifying it to new heights.   🗣️ As leaders, our role is to guide integration, ensuring that you leverage AI and SEO to their full potential while maintaining the human touch that defines our brand.   How is your organization leveraging AI and SEO in its omnichannel strategy?   #AIMarketing #SEO #OmnichannelStrategy #DigitalTransformation #digitalinsights #automation #AIcollaboration

Tulip's top takeaways from Lead Summit 2024 1. AI and technology integration 2. Customer experience and personalization 3. Marketing and consumer data 4. Brand strategy and growth https://lnkd.in/gS4hVbSW

Hello, how AI you?! 🌳 We’re happy to share that 5BONSAI is ready to shake the market! 🚀 Let’s design omnichannel eCRM strategy and dive into AI technology! At 5BONSAI, we are dedicated to revolutionize the way businesses connect with their customers. As a part of They.pl Group, with over 15 years of digital marketing expertise in the European market, we are proud to be a trusted partner for global brands. 🔍 What sets us apart? - Omnichannel excellence: we seamlessly connect businesses with customers across all touchpoints. - Hyper-personalization: we craft personalized experiences using AI to cater to each individual customer's needs. - Marketing automation: we empower businesses to scale their marketing efforts efficiently. - Data-driven strategies: we integrate communication channels to design loyalty-focused, conversion-driving eCRM strategies. - Predictions & AI: we leverage AI-powered solutions to analyze data, identify patterns, and drive business success. Let's embark on a journey to strengthen customer relationships, boost engagement and drive revenue growth together! ✨ #5BONSAI #eCRM #DigitalMarketing #Innovation #CustomerExperience

Tradition meets Transformation!🎉🔗 To survive, companies must transform and adapt to the evolving marketing landscape. But how does it look like in 2024? 💡SAP Emarsys latest research shows 64% of US shoppers support artificial intelligence in their retail experiences. Additionally, around three quarters of US marketers attribute a boost in customer engagement (78%) and customer loyalty (75%) to AI, leading 72% of marketers to increase their investment in this technology. Clearly, #AI is at the forefront of transformation! In response to this growing demand, we are launching new AI features, starting with: 🔍 AI Product Finder - an out-of-the-box solution that empowers marketers to find and recommend more relevant products ✒️ AI Subject Line Generator - the ultimate tool to generate engaging yet curated subject lines that resonate with customers while saving marketers’ time. At SAP Emarsys, we champion marketers’ POV to deliver thoughtful solutions that are easy to adopt and bring immediate value. Together we can revolutionize customer experiences by taking personalization to new heights!🚀 The SAP Emarsys Power to the Marketer Festival presents the Omnichannel & AI Masterclass in an exclusive virtual event revealing new AI solutions. We'll explore how marketers can elevate their brands by combining heritage with innovation to exceed customer expectations and cultivate true customer loyalty❤️ 📣Live Online on June 12-13, 2024! Register here >> https://lnkd.in/gUsQBvKk #PTTMFestival2024 #Loyalty #OmnichannelMarketing

Frustrated Customers Gone Wild? AI Creates a Unified Marketing Experience . . . Imagine a customer visits your website, sees a cool product, then gets bombarded with irrelevant ads on social media. Frustration sets in, right? This marketing disconnect is all too common. But what if you could create a 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗹𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀? 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 personalizes the customer journey. Imagine your website remembering past purchases and recommending related items. Social media ads then seamlessly follow up with targeted promotions. This consistency builds trust and keeps customers engaged. Benefits? 👍 𝗛𝗮𝗽𝗽𝘆 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, 𝗠𝗼𝗿𝗲 𝗦𝗮𝗹𝗲𝘀: A unified experience fosters customer satisfaction, leading to repeat business and higher loyalty. 👍 𝗚𝗼𝗼𝗱𝗯𝘆𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗵𝗮𝗼𝘀: AI automates personalization, freeing you to focus on strategy and creativity. #OmnichannelMarketing #AIforMarketers #PersonalizedCustomerExperience #MarketingAutomation #GrowYourBusinessWithAI #AiAliveIn

How Do Brands Survive The Hyper-Personalization Revolution? 🤔 Today's customers demand hyper-personalized experiences across every digital touchpoint. But most brands are struggling to deliver due to lack of advanced customer data infrastructure and AI/ML capabilities. In this insightful blog post, we lay out a powerful blueprint for hyper-personalization success that Snowplow's Alexander Dean presented in his recent talk at the Snowflake Marketing Data Cloud Forum. The key? Combining: → Real-time behavioral data tracking from all channels → Advanced AI/ML models to understand customers → Omnichannel activation to orchestrate personalized journeys The brands that crack this will see significant benefits like a 1.5x increase in revenue per customer (according to Deloitte). Don't let your brand fall behind on personalization. Read the full blog for a step-by-step guide to delivering truly one-to-one customer experiences at scale. https://lnkd.in/enPsDGTU #MarTech #Personalization #CustomerData #CustomerExperience #AI #MachineLearning #SnowflakeDataCloud

Are you leveraging the full potential of retail media? It's a game-changer for your brand! I've got the insights. Keep reading. 🛒 🌟 With its remarkable growth trajectory, retail media is proving to be a powerful marketing channel and is reshaping how brands connect with consumers. 🚀 Rapid Growth and Future Outlook: Retail media isn't just a trend; it's rapidly becoming a cornerstone in digital marketing. With direct access to consumer shopping data, retail media networks offer unparalleled opportunities for targeted advertising, right at the point of purchase. The future looks bright, as these platforms are poised to become even more sophisticated, harnessing AI and machine learning for deeper insights and personalized experiences. 📈 Measuring Retail Media Success: But how do we measure the success of retail media campaigns? As highlighted in an insightful article by Jeffrey Bustos (and IAB paper), the key is to focus on both in-store and online impact. Understanding customer behavior, leveraging data analytics, and integrating online-offline insights are crucial. It's about looking beyond traditional metrics to truly grasp the influence of retail media on consumer decisions. 💡 Key Takeaway: The power of retail media lies in its ability to deliver targeted, relevant ads to consumers at critical decision-making moments. For marketers, the challenge and opportunity lie in effectively quantifying this impact and continuously optimizing strategies to harness this channel's full potential. 🔍 As we navigate this evolving landscape, let’s embrace retail media’s growth, understand its dynamics, and leverage its power to create meaningful consumer connections. https://lnkd.in/g3Nguxqb #retailmedia #marketing #ai #measurement #iab