Undertow’s Post

🚀 3 strategies to increase productivity for your localization strategy 🚀 ♻️ #1: Identify an efficient technology stack for your program Efficient localization relies on a web-based, collaborative technology stack. Centralization of activity ensures brand image consistency. Connectivity with content repositories streamlines processes, while vendor-neutral solutions offer flexibility. Technology like a TMS enhances program efficiency by offering data visibility and full transparency, allowing for efficient allocation of resources and full traceability of all activity. 🤖 #2: Automate where possible Automation is vital in efficient localization, reducing manual tasks, and saving time. Identify manual processes, categorize them by importance and inefficiency, and prioritize them for automation. Translation Management Systems offer predefined, automated workflows that streamline project assignments. This facilitates a self-serving model, that can save a lot of time by removing offline communication; and preventing unnecessary delays. 🎓 #3: Continuously expand your localization knowledge Engage with the forefront of the localization industry by participating in webinars and conferences hosted by technology providers, developers, publications, and research websites. These events showcase product innovations and market analyses, offering valuable insights for leveraging new features. While many events are accessible online, in-person attendance provides additional benefits. Stay informed and connected to industry advancements through these opportunities, ensuring your strategies align with the latest developments.

🚀 3 strategies to increase productivity for your localization strategy 🚀 ♻️ #1: Identify an efficient technology stack for your program Efficient localization relies on a web-based, collaborative technology stack. Centralization of activity ensures brand image consistency. Connectivity with content repositories streamlines processes, while vendor-neutral solutions offer flexibility. Technology like a TMS enhances program efficiency by offering data visibility and full transparency, allowing for efficient allocation of resources and full traceability of all activity. 🤖 #2: Automate where possible Automation is vital in efficient localization, reducing manual tasks, and saving time. Identify manual processes, categorize them by importance and inefficiency, and prioritize them for automation. Translation Management Systems offer predefined, automated workflows that streamline project assignments. This facilitates a self-serving model, that can save a lot of time by removing offline communication; and preventing unnecessary delays. 🎓 #3: Continuously expand your localization knowledge Engage with the forefront of the localization industry by participating in webinars and conferences hosted by technology providers, developers, publications, and research websites. These events showcase product innovations and market analyses, offering valuable insights for leveraging new features. While many events are accessible online, in-person attendance provides additional benefits. Stay informed and connected to industry advancements through these opportunities, ensuring your strategies align with the latest developments.

SaaS localization is the ultimate strategy for expanding your global footprint. By adapting your software to local languages, cultures, and preferences, you can drive market expansion and enhance user adoption worldwide. 

Discover why SaaS localization is crucial for expanding your global footprint in our newest blog post. Explore: 1️⃣ How localization drives market expansion and user adoption. 2️⃣ The impact of culturally relevant experiences on customer loyalty. 3️⃣ Strategies for effectively localizing CRM, e-commerce, HR, and more. 4️⃣ Real-world examples of successful SaaS localization initiatives. Ready to revolutionize your global strategy? Dive into our insights and harness the power of localization: 👉 https://lnkd.in/g4ECAWSC Transform your SaaS offering and lead the way in international markets! #SaaS #software #localization

In the world of localization, time is of the essence. That's why we're thrilled to share how automation is revolutionizing the way we work! Imagine this: instead of spending hours manually renaming batches of files or tediously repeating tasks on documents, automation swoops in to save the day. With the click of a button, repetitive processes become a breeze, freeing up valuable time for our team to focus on what truly matters - delivering top-notch translations and localization services. And the best part? Automation doesn't have to break the bank. From simple scripts to tailored workflows, there are plenty of cost-effective solutions available to streamline your localization efforts. At ITS Groups Translation, we're passionate about leveraging automation to expedite work and enhance efficiency. Whether it's automating file management tasks or optimizing translation workflows, we're here to help you harness the power of automation for your localization needs. Don't let repetitive tasks slow you down. Reach out to us today for a consultation and discover how automation can transform your localization process! #LocalizationAutomation #EfficiencyBoost #TranslationTechnology #ConsultationAvailable #ITSGroupsTranslation

Localization is a major blind spot for so many SaaS companies. It's viewed and treated as a box-checking exercise, considered a reluctant "cost of doing business" and is usually last in line for incremental investment. This is strategically short-sighted. Localization can play a vital role as a revenue growth driver, when positioned correctly and aligned with business priorities. This starts with how to measure the ROI and value of localization. Stop counting how many words are localized and start recognizing the outcomes that localization enables. To avoid doubling-down on the view of localization as a pure cost center, it’s vital that international leaders challenge convention, change their mindset and re-write the typical narrative around localization. This is the key topic in my newsletter this week - 'How to Calculate Your Localization ROI'… [link in comments] #localization #internationalgrowth #productmanagement #saas

Secrets to Nailing B2B Localization for Global Growth If your growth plans involve international expansion, mastering localization is essential. Successful B2B brands understand the importance of nailing the nuances of language, culture, and buyer expectations for each new market. However, transcreation - which goes beyond raw text translation to capture context, tone, emotions, and intent - is notoriously difficult. Here are some keys to effective localization: ✅ Partner with transcreation specialists and linguists who deeply understand your business and the target regions - don't rely on machine translation tools alone. ✅ Localize all #digital content like websites, ads, emails, videos etc., but also sales enablement materials, product documentation, and customer support resources. ✅ Consider cultural norms regarding colors, images, sense of humor, and references that may need to be adapted. ✅ Allow flexible processes for rapidly localizing #marketing content, while thoroughly vetting higher-stakes items like product messaging and legal/compliance content. ✅ Gather continuous feedback from in-region teams to refine the authenticity of your messaging and creative for maximum resonance. When you prioritize meticulous localization, you accelerate international pipeline #growth by delivering the exceptional globalized experience #B2B buyers expect.

As your translation needs expand, can your localization partner keep pace with your growth? Challenges like limited resources and outdated technology can hinder the ability to scale localization efforts effectively. Our WordsOnline platform is built to evolve alongside you. Whether you're launching new products, continuously updating content, or exploring new markets, WordsOnline provides: 🔸 AI-driven translation for rapid, high-quality translations at scale. 🔸 Instant updates that ensure your content remains aligned across all markets, regardless of frequency of changes. 🔸 Translation memories that enhance consistency and reduce expenses by reusing past translations. 🔸 Flexible pricing - our subscription model allows you to manage your localization budget without unexpected costs. 🔸 Scalability - manage any project size with ease, from minor updates to major launches. Looking to team up with a localization partner that can adapt to your business growth? Reach out to us today at information.request@jonckers.com to explore how our technology can support your global scaling efforts.

Automating your localization workflow is key to scaling globally. Alexander Ekhilevskiy from Vista shares his insights on this transformation. 👋 Say goodbye to manual file exchanges and hello to streamlined processes. 💸 Learn how translation management systems and continuous localization can save you time and money, ensuring users always have access to up-to-date translations. 🤿 Dive deeper into these game-changing strategies and learn how Undertow can guide you through this journey. Read the article to learn more. 👇 #LocalizationAutomation #DigitalTransformation #SaaS #Localization #Automation #Workflows #Undertow

In today's global SaaS landscape, the world is a vast market brimming with potential, yet language barriers can be a significant hurdle. Don't let these challenges dampen your global ambitions! Have a strategy! Here's what you have to consider when looking to create a localization strategy: ⚡ Own Your Localization Journey: Establish a dedicated team member or department to champion the localization process. ⚡Centralize Your Translations: Implement a Translation Management ⚡Have a System (TMS) to streamline your localization workflow and ensure consistency. ⚡Automate Your Way to Success: Integrate your TMS with existing tools like your CMS for seamless content updates across languages. ⚡Craft Content for a Global Audience: Develop a content strategy that resonates across cultures, considering local preferences and sensitivities. ⚡Partner Up for Success: Establish a smooth workflow with a reliable language partner who understands your brand and industry. ⚡Launch, Learn, and Refine: Continuously monitor your localization efforts and iterate based on user feedback and performance metrics. Don't let language barriers be a stumbling block to your success. Let us show you how to craft a strategy and handle the localization process so you can focus on building a world-class product. #SaaS #Localization #Strategy #TranslationServices #GrowthHacking #GlobalExpansion #LanguageInspired P.S. Ready to break down language barriers and unlock global growth? Let's chat!