Undertow

Is your B2B SaaS startup ready for global growth? 🌏 The key lies in creating efficient localization workflows that ensure your product resonates in every market. Start by: 🎯 Strategic planning:  Know your target markets and define content needs. 👌 Quality assurance:  Ensure consistent, accurate messaging across languages. 🤖 Smart tech choices:  Leverage a Translation Management System for seamless automation. Follow the link to discover how to optimize your localization process on XTM International’s blog. ⬇️ #Localization #GlobalGrowth #SaaS #ContentStrategy #Undertow

Effective collaboration 🫱🏽🫲🏾 with your localization partners is crucial for global success. In this latest instalment, we delve into strategies to ensure  smooth communication 👥 and integration of localization efforts  into your development process. Key points include: ❌ Avoiding common pitfalls. 🎯 Maintaining quality and consistency. At Undertow, we believe in treating your localization partner as an extension of your team, ensuring clear communication and alignment throughout the process. Discover more in the full carousel below and learn how we can help your #B2BSaaS startup achieve seamless global expansion. 🌍 #Communication #SaaS #GlobalExpansion #B2BMarketing #StartupSuccess #Undertow

Incorporating localization early in the product development process isn't just a tactical move; it's a strategic necessity. 🧠 Morana Perić, Head of Localization at DeepL, shares why localization should begin in the discovery 🔎 phase—not just during delivery. 🔑 Key Takeaways: - Discovery vs. Delivery:  Understand how localization impacts both phases. - Localization Audits:  Learn how to evaluate your product’s readiness for new markets. - Strategic Partnerships:  Discover the importance of collaborating with localization experts from the start. Localization is more than translation 🔠 — it's about aligning your product with cultural nuances from the very beginning. For a deeper dive into these insights, read the full article. 👇 #LocalizationStrategy #GlobalExpansion #SaaS #ProductDevelopment #Undertow

Join us as we chat with Morana Perić, Head of Localization at DeepL, on The Multilingual Content Podcast on the topic “Global Growth Strategies—Why Early Localization Matters." 🎧 Learn about why embedding localization early in your product development  💻⚙️ journey is crucial for connecting with global audiences. Morana shares practical insights 💡 on incorporating localization during both the discovery and delivery phases, ensuring your product resonates worldwide from day 1️⃣. If you're aiming for global success, don’t miss her tips on blending technology with human expertise for seamless expansion. 🌍 👉 https://lnkd.in/gzJF9U7T #LocalizationStrategy #GlobalExpansion #B2BSaaS #ContentTransformation #Undertow

Starting a localization program for your #SaaS startup? It's more than just translation 🔣 — Localization means adapting your content to different cultures, managing diverse languages, and meeting regional regulations and expectations. Undertow's comprehensive guide, featuring insights from industry expert Julio Leal, Head of Localization at Rover.com, walks you through establishing a budget 💰, choosing technology, and mapping out a strategic launch. Discover how to balance ⚖️ costs while ensuring quality, and learn the importance of integrating localization into your overall business strategy. 💼 Read the article below for actionable tips to elevate 📈 your global market presence. #SaaSLocalization #BusinessGrowth #GlobalStrategy #Undertow #LocalizationProgram #GlobalReach

Dive into the fascinating realm of AI and Localization with our latest video infographic! 🤖 Uncover the intricacies of machine translation, generative AI, and the delicate balance between human expertise and AI in localization. ⚖️ Stay ahead of the game and boost your knowledge of the latest trends in AI and localization. 👇 #Localization #MachineTranslation #GenerativeAI #TechTalk #Undertow

🧐 Curious about mastering product localization? Check out "The Multilingual Content Podcast" featuring Frederick Fisher, Director & Software Engineer at Tokyo London Productions Limited. Fred delves into: - Localization vs. Internationalization: Key distinctions and their impact. - Unicode Challenges: Navigating complex character sets. - Global Accessibility: Essential steps for software reach. This podcast episode is perfect for product managers, developers, and business owners aiming for global impact. 🌐 👉 Listen now and enhance your software’s global reach: https://lnkd.in/gZ62Eivy #Localization #Internationalization #SoftwareDevelopment #GlobalMarkets #Undertow

Learn practical applications of AI in localization workflows with these insights from Crowdin. ⚡ Key Insights: - AI Integration:  Discover how customized translation models can enhance accuracy. - Context Matters:  See how contextual understanding improves translation quality. - Efficient Proofreading:  Learn how AI-assisted workflows streamline the proofreading process. - Easy Implementation:  Start using AI in your localization process with just a few clicks. Read the full article to explore these strategies and transform 🦋 your localization process. #Localization #AITranslation #ContentLocalization #MachineLearning #CrowdinAI #Undertow

Discover key insights 🔑 from the article: "Software Localization Lifecycle" by Frederick Fisher, Director & Software Engineer at Tokyo London Productions Limited. This article breaks down the essential stages of the localization process, providing practical steps and examples. Highlights include: - Implementing language selection in your app.📲 - Replacing hard-coded text with translatable keys. - Integrating translated text into the packaged application. - Utilizing a Translation Management System (TMS) for efficiency and context. Learn more about these strategies and streamline your global expansion efforts today.  👇 #SoftwareLocalization #LocalizationLifecycle #Translation #GlobalExpansion #Undertow

At Undertow, we recognize the pivotal role of localization in the global expansion 🌏 of #SaaS companies. This article delves 🤿 into how SaaS firms can effectively measure 📊 the success of their #localization efforts. With insights from Julio Leal, Head of Localization at Rover.com, we explore 🔑 key metrics like user engagement, conversion rate lift, and more. Discover the importance of tracking metrics to transform 🐛🦋 your localization to a strategic, revenue-driving 🚗 function. Read the article to learn how to leverage localization for international success and growth. #SaaSLocalization #GlobalGrowth #Undertow