Sustainability meets business! 🌱
We often talk about all kinds of occasions, events and reasons to celebrate on LinkedIn. But what we often miss out on are real encounters and day-to-day business.
In our new format #SustainabilityMeetsBusiness, I would therefore like to talk more with colleagues who are close to our customers, who are in contact with them on a daily basis and who represent the real day-to-day business - and get to know their wishes and expectations with regard to sustainability.
Our journey started at Telekom stores. ✨
The stores are the face of Telekom in front of customers and therefore one of the main points of contact for customers with sustainable products. As part of our new format, I had the pleasure of talking to Bijan Esfahani, Head of Telekom Shops Germany. Together with Eva-Juliane Sartory, Head of ESG at Telekom Deutschland GmbH, and other experts, we met at our flagship store in Cologne's Schildergasse, a real showcase store in terms of sustainability.
My key findings: 💡
- We have already achieved a good level of sustainability in our stores, for example by offering to take back and buy back cell phones, as well as through our sustainable landline devices. The shop design embraces many sustainability criteria from floor to lighting to furniture and not to forget the clothing of our employees.
- Nevertheless, sustainability is a complex topic that we need to make more accessible to our customers.
- Our employees in the stores need more individualized information and training in the area of sustainability.
Therefore, this dialog will continue in order to create even more transparency for our customers.
So, my question to you: what would you expect from a shop in terms of sustainability? What are we missing out on? What are positive surprises?
Big thanks to Bijan Esfahani, Eva-Juliane Sartory, Michael Werner, Peter Finkl, Abdul-Haseeb Shah, Jagpreet Mander, Büsra Zengin, Myriam Quiskamp and Marie Austermann for the great and insightful exchange and organization.
The next session will take me to Frankfurt, I’m looking already forward to meeting our colleagues from the Service Center.
