Unifi’s Post

It's okay to change your mind, reassess a decision, or in aviation terms 'divert'. A B-1 Lancer diverted to RAF Fairford last week due to a bird strike and at the same time I was also contemplating a divert. 'Pressing on' just because that was the original (flight) plan is not necessarily the best course of action. It's similar with marketing, times are changing, your customers are changing. Just because it has always been done that way doesn't mean you should carry on. A regular strategic review of your business and marketing to identify these changes, challenges and opportunities is what I am really good at. Let me know if I can help you see things differently. For my own strategic review: I decided to take my house off the market and not move. The reasons I decided to sell it in the first place: - My parents needed looking after - I needed space for a dedicated office - It would be more convenient to be closer to Bath/Bristol - I didn't need to be next to RAF Fairford anymore - I was thinking about a new, fresh start - I wanted a property with a view When I reviewed the situation: - My parents don't need looking after (yet) - It was me that needed the company, not them - I'm looking at garden offices, but I'm out more now - For when I visit I've a second office set up at my parents house - It's more convenient from here for London and Gloucestershire Airport - I don't need to be next to RAF Fairford, but I get to see the planes - I've lived around here for the best part of 25 years, it's home - I wanted a property with a view of fields but I get aircraft - I love my Cotswold cottage at the end of the runway! Decisions are made based on the information and circumstances at the time but continuing once things change and new information is available is fool hardy (or dangerous if you are flying!). The B-1 is still at RAF Fairford so I am keeping my eyes and ears open! Have you made any big decisions that you have changed recently? #B1 #Aviation #Flying #MarketingStrategy #BusinessStrategy #DecisionMaking 🎞 Video is slow pass from the B-1 at Fairford in October. PS #RIAT party at mine anyone?

Yesterday Southwest Airlines screwed up. I made it to Fort Lauderdale, but my golf clubs never left St. Louis. Luggage issues happen. And fortunately this is the first time something like this has happened to me. But Southwest is doing everything they can to make it right. They are reimbursing me for the cost to rent clubs, two sleeves of balls, a golf glove, golf shoes, and tees. While still not ideal, there is nothing that can be done to fix the issue now other than try to make the mistake the least impactful. Client service issues happen. It’s how you respond that makes the all the difference. How do you respond when the issues arise? #travel #golf #clientservice

A perfect example of enabling your employees to step outside of their day-to-day to provide customers with memorable "Peak Moments." This moment is ad hoc, but the book "The Power of Moments" also talks about the importance of 'designed' moments that 'wow' customers and leave an impression... highly recommend the read! #ThePowerofMoments #CustomerExperience

Thinking about touring some homes? Here are some potential red flags to keep in mind! Working to be your Agent of Choice

As the world turned its attention to the grand spectacle of the Super Bowl (and Taylor Swift), a quieter but equally impressive show was taking place above the stadium. Business jets, the epitome of luxury and efficiency in air travel, played a starring role in transporting VIPs, celebrities, and executives to the biggest sporting event of the year. This year's Super Bowl showcased a stunning array of private jets, each representing the pinnacle of comfort, style, and convenience. Aside from the game itself, the Super Bowl offers a unique opportunity for networking and business development. Business jets provide an exclusive environment for executives and sponsors to connect and discuss potential collaborations. The intimacy and privacy afforded by these private aircrafts make them ideal venues for forging valuable relationships and sealing important deals. The advantages of flying private, including time efficiency, luxurious comfort, and unparalleled flexibility, make these high-flying chariots the preferred choice for those who value a seamless and exclusive travel experience. The skies above the Super Bowl serve as a testament to the enduring allure of private jet travel. ✈ 🏈 #SuperBowl58 #PrivateTravel #BusinessJets

It has officially been one year with Harrington Process Solutuons. Quoting my dad about six months ago, “Chris, I’m so happy for you. You have paid some -heavy dues- to end up in a place that values what you do.” Today, I put in an 11 hour bruiser of a day and -loved it-. I got to collaborate with two rock star colleagues on something a little out of my comfort zone. I got to invest in at least four up-and-coming-pump-people. I intervened on one application that would have gone sideways without my experience. I got one “to do” item for tomorrow that leverages 25+ years of being a pump guy. Deep Breath. The trick to this stuff is decline the invitation for self-immolation when the value you add isn’t what the organization needs. And decline the invitation of “dig Me” ego gratification when the organization groks what you do. Instead, accept the invitation to express gratitude. Accept the invitation to say “thanks” to parents, professors. mentors, employers, and customers who showed you what good looks like. Express thanks that there’s an organization out there that needs what you offer. Because United Airlines agrees. That as a Premier -Silver- traveler last year… I’m kind of a big deal. #TeamHarrington

This headline is blowing my mind. 🤯 Smart people, help me understand why ditching the most distinct point of the brand makes sense. - - - 𝐒𝐨𝐮𝐭𝐡𝐰𝐞𝐬𝐭 𝐀𝐢𝐫𝐥𝐢𝐧𝐞𝐬 𝐈𝐬 𝐃𝐢𝐭𝐜𝐡𝐢𝐧𝐠 𝐎𝐩𝐞𝐧 𝐒𝐞𝐚𝐭𝐢𝐧𝐠 𝐨𝐧 𝐅𝐥𝐢𝐠𝐡𝐭𝐬 Southwest Airlines will soon assign seats on flights and sell some with extra legroom, The Wall Street Journal (July 25, Sider) has learned, in an effort to boost revenue and broaden its appeal to passengers. The plans come as the company fends off activist investor Elliott Investment Management pushing for an overhaul of the airline's C-suite and operating strategy. Open seating has been a hallmark of Southwest flights since the carrier's founding more than five decades ago, although it wasn't clear as of press time when flying with assigned seats and premium rows will begin. - - - I know, I know...the #NBA media rights deal is THE headline of the day (HUGE congrats Scott, Charlie, and Rosalyn!) - - - It's just, dang, as a native Texan who has long admired and enjoyed the maverick spirit and sustained success of the National Airline of Texas, this news is mind boggling.(will I board in the A group tomorrow? are the flight attendants in favor? will they have jokes about it? boy, the airline industry knows how to stay in the news!) - - - give me some good news!

https://lnkd.in/eQmfw66W An interesting look into the worldwide cruise industry to compare against our observations and situations at Port Tampa Bay. I think that it's important to understand how WE'RE doing VS the industry as a whole.

During last week's CLIA Cruise360 conference a panel of cruise company CEOs talked about how important it is for businesses to take risks in order to grow and learn. To bring their macro-level discussion of risk down to a more micro level, TMR asked three cruise line sales executives for their advice. #CruiseIndustry #BusinessGrowth #RiskTakingWisdom #CruiseNews #TravelAdvisors Read More: https://ow.ly/62sN50Rpiz1

Last night's Oscars gave us many unforgettable moments, but Ryan Gosling's performance as "I'm Just Ken" truly stood out. It was more than entertainment; it was a reminder of the incredible power of fun and memorability in any performance – be it on the stage or in the boardroom. This philosophy of blending fun with serious business echoed vividly at last week's GLOMO and Rhode Sense Movers Party at Prohibition in New Orleans. The atmosphere was electric, filled with jazz, laughter, and vibrant discussions. It was a clear testament to how bringing joy and memorability into professional settings can significantly amplify engagement and results. In logistics, a field often viewed through a lens of complexity and seriousness, this approach is particularly transformative. Working with experts who not only excel in their field but also know how to add a touch of fun and memorability – like the team at Rhode Sense – changes the game. It turns routine transactions into memorable experiences, fostering stronger relationships and smoother operations. At Rhode Sense, we live by the motto "WHERE THERE'S A ROAD, WE'LL FIND A WAY." But let's not forget: the journey is just as important as the destination. Let's make our business interactions not just successful, but also fun and unforgettable. #BusinessSuccess #FunInBusiness #Logistics #RyanGosling #Oscars #RHODESENSE #Networking