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Here the latest from Air France and KLM

You haveth my attention British Airways! ✈ Yes, it's the 1st of August and I'm sharing my favourite marketing campaign from July. British Airways has become known for their fun safety videos, differentiating themselves from the experience on competitor flights by showing said videos instead of having the cabin crew on board lead the demonstration. And turning them into a marketing campaign by releasing them outside of the traditional plane setting. So, why do I love the latest one so much? 👒 There are SO many references to classic literature and period dramas, enticing the audience 👒 It's timely - Bridgerton is huge right now, and we've seen a few stand out collabs that play on the show's popularity 👒 It features real BA employees, showing off their expertise and ensuring you're seeing a friendly face (and not just an actor!) 👒 It uses the juxtaposition of period and modern to create moments of fun, that keep the audience interested all the way through - exactly what you need for a safety video! Not seen it yet? 👉 https://lnkd.in/eu8TAS4c And let me know your thoughts on this, or another marketing campaign from July you loved, in the comments! #Marketing #MarketingCampaign

I want this job but how

Half a million views and counting... 😳 Let's discuss when safety meets brand awareness 🛫 British Airways have just launched their latest onboard safety video, and in its first 7 days it's reached over half a million views on YouTube. And I doubt that's where it's going to stop! But why are so many people watching an airline safety video? Personally, it's the entertainment purpose which has people talking. Delivering a safety talk onboard an aircraft is required, but finding a way to ensure people pay attention is what's difficult. What British Airways have done is encorporate safety elements, amongst a backdrop of a British period drama set. Were they inspired by the success of Bridgerton or Downton Abbey? Maybe. But it just goes to show that every touchpoint of the customer journey is an opportunity to reinforce your branding. Have you watched it? https://lnkd.in/dkGvYybx #brand #travelinsights #travel #digitalmarketing #girlsinmarketing #community

🚨 We've historically had factsheets inside AIC to show you how to create your own and we're updating them on a regular basis. We’ve just updated the Aer Lingus factsheet and it's available to you. Factsheets inside Air France Part 2, British Airways Part 2, Low Cost Irish Airline Part 2, and Wizzair Part 2, go into more detail with many more sheets, strategy and selection videos for each airline. AIC holds the first sheet for each of the above mentioned airlines + a sheet for: - Aer Lingus - Air Baltic - Air Corsica - ASL Belgium - Brussels Airlines - EasyJet - Eurowings - Lufthansa - Volotea - Vueling 🔗 Access AIC here: https://loom.ly/3JeL36s Stay informed and be prepared with our up-to-date content! #AirlineInterviewPrep #PilotCareer #AerLingus #InterviewTips #AviationTraining #PilotPreparation #AirlineSelection #AviationCareer #FuturePilot #AviationSuccess #PilotGoals #FlyHigh #AviationUpdates #PilotLife

Here are some interesting airline facts! 1. Oldest Airline: KLM Royal Dutch Airlines, founded in 1919, is the oldest airline still operating under its original name. 2. Shortest Commercial Flight: The shortest commercial flight is between Westray and Papa Westray in Scotland's Orkney Islands, lasting about 1.5 minutes. 3. Largest Airline Fleet: American Airlines operates the largest fleet of any airline, with over 800 aircraft. 4. World's Busiest Airport: Hartsfield-Jackson Atlanta International Airport in the U.S. is the busiest by passenger numbers. 5. Longest Non-Stop Flight: Singapore Airlines operates the longest non-stop flight, from Singapore to New York, covering about 9,537 miles and lasting up to 19 hours.

Some talk about Safety First. Our actions speak for Spirit Airlines.

"Skytrax's Top 5-Star Rated Airlines" Initiated in 1999, the World Airline Star Rating by Skytrax assesses the overall quality of airlines. This rating system evaluates both the range of services provided and their execution quality, with 5 stars being the highest possible rating. Currently, only ten airlines globally have achieved this prestigious 5-star rating. These elite airlines include ANA All Nippon Airways, Asiana Airlines, Cathay Pacific Airways, EVA Air, Garuda Indonesia, Hainan Airlines, Japan Airlines, Korean Air, Qatar Airways, and Singapore Airlines, all hailing from Asia. Skytrax's evaluation process involves a thorough assessment and adherence to international standards of quality. This rating is determined independently of customer feedback, focusing on various aspects such as the quality of services offered both in-flight and at airports. The overall rating represents an average of these various factors. #skytrax5stars #worldairlinerating #topasianairlines #qualityairlineservice #eliteairlinestatus

Never an airline to stand still, Qatar Airways has announced it is introducing a caviar service for business class passengers, starting tomorrow. Caviar is generally served only in First Class cabins, with airlines such as Air France, Emirates and Lufthansa serving the fish roe to top customers. Whilst Qatar Airways already offers caviar for those flying in First Class on its A380s, this announcement means that many more customers will get to try the savoury snack. It makes it, I believe, the first airline to offer it in #businessclass. (My first taste of caviar was actually on Malaysia Airlines in their ex-First Business Suite cabin.) London is one of 13 routes to have caviar service - it's unclear if this will expand further. Back in 2013, Lufthansa Group CEO Carsten Spohr said that “Five per cent of the global caviar production goes to Lufthansa first class. Five per cent. We are the biggest caviar customers in the world.” This title surely now goes to Qatar Airways which, although only launching on 13 routes initially, will presumably serve far more caviar across its much-larger business class cabins. Lufthansa has also cut back the number of First Class seats it offers since 2013. My full article goes into more detail, including the type of caviar and where it'll be served. https://lnkd.in/eTThhP6x