Unily’s Post

Transcript

Why SharePoint doesn't cut it for internal communications? Well, we're now in the era of employee experience, meaning we hopefully understand now that we need to move away from tools like SharePoint onto purpose built tools that are there to help us engage our employees. And we've had a look at why SharePoint just doesn't cut it for internal comms anymore. And we've put together 5 reasons that help explain that. The first one is that SharePoint just wasn't built for internal communications. It was built as a document management. System and it is a great document management system it does everything you would expect it to do for document management but when it comes to internal comms, we've tried to flex it to do different things at different widgets for common purposes but ultimately it is not a comms tool So if you use it for comms you will find it lacking in many areas that you're going to expect it to perform in for Internet indications. The second reason is that you can't use SharePoint to unite all of your comments channels now if you're creating a fully fledged. Internal communication plan. As part of that, you're going to have many different channels that you're sending communications out to your employees in, whether they be Slack or e-mail. SharePoint can't bring all of those channels into one central hub for you to manage them. If you want the central hub where you're sending out notifications, emails, messages on Slack, SharePoint is not that at all for you. Now, maybe one of the tools that you use to communicate with your employees, but it is not that central system that you're going to use to unite all of your content channels. Especially in this era where there are so many different channels out there, you want the system that's gonna help you to bring them all into one place to manage them. The third reason is that SharePoint means often relying on IT. Now, it's very rare that SharePoint is owned by the communications function. More often they're not. It's managed by your IT team. That is, it's kind of bread and butter. So that means if you want to make any changes or if you want to build on top of the platform, you're likely going to have to work very closely with your IT team. To get those changes done and implemented and that can mean either cost or a lot of time to get those changes implemented. The fourth reason is that SharePoint lacks critical measurement and analytics related to communications. If you have a purpose built system for employee engagement or employee experience platform, what that means is you will get analytics out of that that focused on helping you communicators understand whether you're engaging your employees successfully. Now in SharePoint, you get things like page views and a views overtime, and that is that is useful in some respects, but ultimately they're not communication analytics that can really help you explain to your leaders whether you're engaging your employees successfully. So really lacking in those critical measurement aspects. And the 5th and final reason is that SharePoint interest isn't suited for your frontline workers. We now understand if you really want to engage your frontline employees, you need a. Purpose built mobile a employee apps are all the rage at the moment and SharePoint doesn't have an app like you would expect. In fact, yes, there may be some slim mobile offerings you can access it on mobile, but really what you need is something that has the native functions of an employee app for you to engage your frontline workers. And there are so many different Microsoft and Microsoft SharePoint apps, Microsoft 365 apps that are floating around there and you can try and piece them together to. Get access to some stuff on mobile, but ultimately it's just not what you want. And those are the five reasons why SharePoint and no longer cuts it for internal comms.