UNIQLO the story of it!!!(Japan)
From quitting his job in 1974 to becoming the richest man in Japan!
Tadashi, UNIQLO's owner, didn't want to work with his father in his suit & tie stitching store.
He took a job in a supermarket and asked to wear a tie, so he left that job.
After taking over his father's business in 1972, he opened a new store, Unique Clothing Warehouse, in 1984, which was later shortened to Uniqlo.
Inspired by large casual apparel chains like Benetton Group and Gap, Tadashi Yanai saw immense potential in Japan's casual wear market and shifted the family business from suiting to bulk-buying low-cost fashion goods.
He noticed that many foreign fashion chains were vertically integrated, controlling design, production, and retail. By 1998, he opened over 300 Uniqlo stores in Japan.
However, one key challenge was the brand's perception as a discount retailer selling cheap, low-quality apparel in the suburbs.
This perception completely changed when it introduced the Global Quality Declaration in 2004, a pledge to stop making low-priced, low-quality garments.
Since then, people have started noticing Uniqlo for its high-quality fleece jackets.
As of September 2019, the brand has grown to more than 2,250 stores in 25 countries across Asia, Europe, and the US in just 22 years. It is the biggest apparel chain in Asia, with over 800 retail stores in Japan alone.
The company's home market Japan contributed 38 percent to its total revenue, with one in four Japanese said to own a Uniqlo down jacket.
Evolving with market demands, Uniqlo leverages technology across all levels; it monitors inventory in real-time and creates innovative fabrics like HeatTech and AIRism.
Their stores are also designed with a digital customer-first approach, allowing customers to explore and learn about the technology behind these fabrics.
Today, UNIQLO is the 3rd largest clothing company in the world after ZARA and H&M.
#uniqlo #zara and #brand #mondaymotovation
Credit Controller at ION
4moIt seems that all European capitals already have a store except Dublin, any plans to come to Ireland?