UNITE’s Post

🇺🇸 Brand USA, the United States’ national destination marketing organisation, has announced several new additions to its leadership team 👏 The four senior-level hires all report to President and CEO Fred Dixon and join other long-serving, senior leaders at the organisation including Donald Richardson, Chief Financial Officer; Aaron Wodin-Schwartz, Chief Corporate Affairs Officer; Jake Conte, Senior Vice President & General Counsel; and Monica Lopez, Chief of Staff & Culture who recently joined in September. Brand USA said the search for a Chief Marketing Officer is ongoing 🔎 “I’m pleased to announce this expansion of our leadership team as we grow Brand USA’s efforts in an increasingly competitive world. By investing in areas like global communications, trade and product development, MICE, strategic partnerships, and AI, we further our mission to grow inbound visitation and spending to benefit communities across the nation and keep Brand USA best in class,” said Fred Dixon, President and CEO of Brand USA 📣 The four appointees are: 👉 Angie Briggs, Senior Vice President, Industry Partnerships and Engagement & Chief Development Officer 👉 Chris Heywood, Senior Vice President, Public Relations & Chief Communications Officer 👉 Janette Roush, Senior Vice President, Innovation & Chief AI Officer 👉 Malcolm Smith, MA, Senior Vice President, Global Markets & Chief Trade and Product Development Officer #ITTNSwitchedOn #ITTNGroup

Are roles and responsibilities strategic for business success? Absolutely YES! A few months ago, at @MerzAestheticsLATAM Marketing, we embarked on a transformative journey to elevate our department into a more strategic powerhouse within the region. This began with a meticulous review of our team’s roles and responsibilities. By addressing gaps and overlaps between LATAM and local teams and realigning our goals, we’ve empowered LATAM Marketing to lead with strategic planning while granting local teams the autonomy to tailor their actions to the unique needs of their markets. But this reorganization was about more than just processes—it was about people. True leadership is about seeing beyond the organizational chart, so I made it a priority to align job descriptions with each team member's strengths and passions. My mission was to place everyone in a role where they could thrive—not just in productivity but in CONFIDENCE! We’re now in the midst of our second marketing campaign under this new structure, and the results have been nothing short of remarkable. Both our LATAM and local teams are THRIVING—delivering consistent messaging across regions while embracing creative freedom at the local level. We’ve optimized resources, and more importantly, we’ve empowered our teams to innovate while staying aligned with our strategic objectives. The success we’re witnessing is a testament to the power of a strategic, human-centered approach to leadership. This progress wouldn’t have been possible without the trust and dedication of our global, regional, and local teams. A heartfelt thank you to everyone involved! A special thanks to the Latam Marketing Team 🧡 #MerzAesthetics #MerzAestheticsLATAM #ConfidenceToBe #AestheticsMarket 

Chief Marketing Officer

Chief Marketing Officer

🚀 Exciting News! 🚀 🎉 Hey everyone, I’ve got some big news: I’m now the Commercial Excellence Director at Danone Spain! 🎉 🌟 So, what exactly does a Commercial Excellence Director do, you ask? Think of it like this: I’m on a mission to elevate our business model to the next level, ensuring that every aspect of our sales operations—from order to delivery and our customer service—runs smoothly and efficiently. 👋 It’s Paco here, and I’m pumped to dive into this new role with you all. Let’s keep it simple and exciting: 1. Elevating our game: How can we shake things up and future-proof our business model? Let’s chat! 2. Playing to our strengths: Reach, penetration, and simplification – what’s your take on maximizing these? 3. Staying consistent: Clear messages, avoid complexity – got any tips for keeping things on track? 4. Tech talk: How can technology simplify our operations and add value? I’m all ears! 5. Seeing the big picture: Let’s focus on our competitive advantages and drown out the noise. Thoughts? 6. Growth mindset: Who’s ready to embrace change and grow with me? 7. Building bridges: How can we strengthen relationships to fuel our transformation? 8. Consumer first: Always. How can we ensure we’re putting them at the center? 9. Keeping score: What metrics matter most to you? Let’s discuss. 10. Smooth sailing: Let’s make our sales operations seamless. Any ideas? 💡 Share your thoughts below – I can’t wait to hear your ideas and kickstart some awesome conversations! Together, let’s rock Danone Spain! 💪 #CommercialExcellence #LetsChat #TeamDanone