Untold Mantras’ Post

Would you trust Maruti to deliver a car that can rival Mercedes? Probably not. Which is why this ad falls flat. Dilbagh, a Pan Masala that sells at Rs 5/- a pouch is attempting to compete with Rajnigandha, a brand that's at top of its game. So, they lauch Siggnature, develop nice packaging, and sign up Hrithik as Brand Ambassador. The poor guy can't add to the brand. The client probably insisted that "a premium product from Dilbagh" was added at the end. Chances are that even if someone thought of trying the product would shy away; because in his mind he associates the imagery of Dilbagh with Rickshawalas, Autowalas etc. Remember: Imagery matters. Maruti, for example, tried to enter the luxury car or semi-luxury car segment and failed; its was rooted in the "value for money/economy" segment a bit much. People recalled "Kitna deti hai" as the line that defined it. #advertising #brandimage #branding

Creating communities while balancing emotions and functionality is crucial: Maruti’s Partho Banerjee Vishesh Sharma Reports Read more here: https://lnkd.in/d-eTcqJG #IndiaDigitalSummit #MarutiSuzuki #VivekMalhotra #ParthoBanerjee Maruti Suzuki India Limited India Digital Summit India Today Vivek Malhotra Partho Banerjee

𝐉𝐚𝐠𝐝𝐢𝐬𝐡 𝐊𝐡𝐚𝐭𝐭𝐚𝐫: 𝐀 𝐏𝐢𝐨𝐧𝐞𝐞𝐫 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐂𝐚𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲! Jagdish Khattar was a key figure in transforming India's car industry. He is best known for his time as the Managing Director of Maruti Udyog Limited (now Maruti Suzuki), where he led the company to become India's largest car maker. Khattar joined Maruti in 1993 as the Director of Marketing and quickly made a name for himself with his sharp business sense and deep knowledge of the Indian market. In 1999, he became the Managing Director. Under his leadership, Maruti saw major changes. He introduced modern manufacturing methods and innovative marketing strategies that helped the company grow significantly. One of Khattar's biggest achievements at Maruti was the launch of the Maruti Suzuki Alto. The Alto quickly became one of the best-selling cars in India, thanks to its reliability and affordability. Khattar always put customers first and focused on making high-quality, affordable cars. This approach helped Maruti stay ahead of its competitors and win the trust of millions of Indian car buyers. Even after retiring from Maruti in 2007, Khattar continued to influence the car industry. He founded Carnation Auto in 2008, a company aimed at providing a wide range of services for car owners. Through Carnation Auto, Khattar continued his mission to improve the car ownership experience in India. Jagdish Khattar's career is a great example of visionary leadership and dedication. His work at Maruti Suzuki not only made the company a market leader but also set new standards for the industry. Khattar's legacy continues to inspire future leaders in the automotive sector and beyond. His story is a reminder of how one person's vision and hard work can drive change and create lasting impact. #entrepreneurmind #motivationatwork #skilldevelopment #Maruti #car #customers #Leadership #Technology #Marketing #Career #Business #Innovation #Entrepreneurship #Networking #Diversity #Hiring #RemoteWork #AI #Sustainability #Learning

The world is stunned by Maruti's new high-safety standards, as the redesigned #MarutiSuzuki Dzire earns a 5-star Global #NCAP rating. Known for affordability, Maruti has now set a new benchmark by combining cost-effectiveness with top-tier #safety. The Dzire's fresh look and advanced protection features redefine value in the market. Similarly, #Skoda's Kylaq SUV emphasizes premium features like advanced tech and luxury materials, raising the bar in its segment. Both #brands show how the future of car buying in India is now driven by safety and innovation, not just price.

🚗Honoring Osamu Suzuki: The Visionary Behind India’s Auto Revolution On Christmas Day, we lost Osamu Suzuki, the man who transformed Maruti Suzuki and India’s automotive industry. His legacy of bold decisions, humility, and vision changed the course of India’s car market forever. 🇮🇳 Revolutionized Car Ownership In the 1980s, Suzuki invested in Maruti, launching the Maruti 800, making car ownership affordable for millions of Indians. 🏭 Built India’s Manufacturing Hub Suzuki’s vision turned India into a global leader in affordable, fuel-efficient cars and a major automotive manufacturing hub. 💼 Promoted Workplace Equality Suzuki’s focus on open offices, shared canteens, and a uniform culture fostered collaboration and equality within the workplace. 🌍 A Global Export Powerhouse Thanks to Suzuki, India became a leader in producing small cars, excelling in both domestic and global markets. 🚀 Impact Today India now stands out for offering affordable, efficient vehicles compared to luxury-focused markets, with Maruti Suzuki holding a 40% market share. Thank you, Osamu Suzuki, for your vision and lasting impact on India’s automotive industry. #OsamuSuzuki #MarutiSuzuki #Innovation #Leadership #IndiaAutomobile #Visionary #GlobalImpact

Maruti Suzuki India Ltd. (MSIL), the leader in India’s passenger vehicle market with over 40% market share, continues to dominate with a broad range of hatchbacks, sedans, SUVs, and vans. Listed on BSE and NSE, Maruti Suzuki remains a key player in indices like Nifty 50 and SENSEX. In our recent CFA Research Project, we conducted a comprehensive DCF Valuation, estimating an intrinsic value of ₹14676 per share, suggesting an upside of 16.45% from the current market price of ₹12603. Investment Rationale: • Dominance in SUVs and green vehicles, with 42% eco-friendly vehicle sales mix. • Strong CNG growth: Every third car sold is a CNG vehicle, contributing 34.1% of overall sales as of September 2024. Maruti aims to achieve 6 lakh CNG vehicle sales in FY2024-25. • Improved margins at 13% and export growth of 10% YoY, with record wholesale of 10.63 lakh units in H1 FY25. • Production capacity expansion to 40 lakh units by FY31, alongside a roadmap for 6 EV models by FY25. Investment Risks: Despite strong fundamentals, inventory buildup led Maruti to reduce dispatches, with wholesales dipping 4% in September 2024. Additionally, the company increased discounts, which may pressure profit margins if demand stays weak. However, according to Partho Banerjee, Senior Executive Officer, Maruti expects a sales boost during the festive season, especially with Dussehra and Diwali falling in October. Booking growth is already showing a 5% increase during Shradh, signaling stronger demand ahead. Recommendation: Maruti's dominant market position, strong CNG vehicle growth, and cost controls, coupled with expected festive season demand, we suggest a BUY CALL. *Disclosure: This information is shared for educational purposes only. It should not be considered investment advice, as we are not SEBI-registered advisors. Please conduct your own research or consult a SEBI-registered investment advisor before making investment decisions. With the team: Raunak Singhi Mayur Agrawal Vibhuti Narayan Upadhyay Nishi Singhvi Maruti Suzuki India Limited #marutisuzuki #equityresearch #cfaresearch

Om Shanti 🙏 Mr.Osamu Suzuki is a prominent figure in the world of Japanese automotive history, best known for his leadership at Suzuki Motar Corporation, one of the leading automobile manufacturers in Japan. Born on June 14, 1927, he joined the company in 1958 and went on to play a pivotal role in its growth, becoming the president of Suzuki in 1978. Under his leadership, Maruti Suzuki India Limited entered joint venture with the Indian Government in 1982 to establish Maruti Udyog Limited ( now Maruti Suzuki ). This partnership aimed to provide affordable and fuel-efficient cars to the Indian market. The Maruti 800, launched in 1983, became an iconic success, revolutionizing the automobile industry in India. Osamu Suzuki's vision and strategic decisions cemented Suzuki's position as a dominant player in the Indian car market. Osamu Suzuki's vision and leadership in establishing this partnership helped Suzuki become one of the leading car manufacturers in India, a market that continues to be crucial to the company's global success. The Maruti Suzuki partnership helped transform India's automotive landscape, significantly increasing car ownership and contributing to the country’s economic growth.His contributions to the automotive world remain highly regarded. Rest in peace 🙏, and thank you for your remarkable contributions to the automotive world🚗 Maruti Suzuki India Limited Suzuki Motorcycle India Private Ltd. SUZUKI MOTOR GUJARAT PRIVATE LIMITED #OmShanti #OsamuSuzuki #MarutiSuzuki #IndianAutomobileHistory #AutomotivePioneer #Maruti800 #SuzukiLegacy #IndianCarMarket #AutomobileIndustry #CarRevolution #VisionaryLeadership #EconomicGrowth #RestInPeace #AutomotiveWorld

The 35-year-old India of the 80’s was on a slow and steady path of growth. With an increased access to education and healthcare, the middle class of the then India had high aspirations and raised living standards, but a limited income! They had a dream of owning a 4 wheeler with conditions of Affordability, Mileage, Safety & Sturdiness, pre-attached! Two major players, HINDUSTAN MOTORS LTD and Premier Automobiles dominated the market but produced outdated and limited models of inferior quality catering to a small segment only! Then came a joint venture of Maruti Udyog Limited (a Gov. of India initiative) and Suzuki Motor Corporation (a Japanese company), bringing a significant change with the kind of cars they were producing. Some path-breaking features they offered were: 1. Small Cars: The Maruti 800, became an iconic model and addressed the needs of the majority of consumers. It also established the dominance of compact cars. 2. Technological Transfer: There was a transfer of advanced automotive technology from Suzuki to Maruti Udyog. Which improved the quality, features and made the car technologically advanced. 3. Localization and Cost Efficiency: By localizing the component production they made their car cost efficient and allowed them to price their vehicles competitively. 4. Economic Impact: By creating jobs, fostering ancillary industries, and boosting the automotive ecosystem it made a significant economic impact. Presently out of 18 big competitors in the present Indian automobile market, Maruti Suzuki India Limited holds more than 50% of the market share (the highest for any car in the world). Every 2nd car sold in India today is a Maruti! Maruti’s story is a classic example of what a successful collaboration between international expertise and local needs looks like! Do you agree with me on this? Do let me know! #MarutiSuzuki #AutomobileSector #Alliance #Growth

"Kitna Deti Hai" How a One Liner Changed the Indian Automobile Industry. (Maruti Suzuki) - It All Started in 1981 - The joint venture between Suzuki Motor Corporation and the Indian government allowed Maruti to gain access to advanced technology, expertise, and a reputation for quality. This foundation helped Maruti become a trusted brand across India. - Year 1983 - The launch of the Maruti 800 revolutionized the Indian car market. It became a go-to vehicle for the middle class, owing to its affordability and fuel efficiency, building a loyal customer base. - Maruti’s vast dealership and service center network ensured accessibility even in rural areas, providing easy purchase options and prompt after-sales service, which solidified customer trust. - By localizing production, Maruti was able to control costs and offer competitive pricing, making vehicles more accessible to a larger segment of the Indian population. - Memorable campaigns like "Kitna Deti Hai" (focused on mileage) helped Maruti cement its position in consumers' minds by highlighting fuel efficiency, a major factor for Indian buyers. - Present - From entry-level cars like Alto to multi-utility vehicles like Ertiga and premium offerings through the NEXA channel, Maruti Suzuki caters to a wide spectrum of consumer needs, ensuring a dominant market presence. - Sustainability Initiatives - Maruti Suzuki is Now Focusing on Electric Vehicles too. Even in ICE manufacturing, They are producing fuel-efficient cars, reducing water consumption and recycling energy during manufacturing, reflecting their commitment to sustainability. - Challenges - Maruti faced growing competition, shifting consumer preferences towards SUVs, and stricter environmental regulations. However, its adaptability through restructuring and continuous innovation has helped retain its market leadership. Maruti Suzuki’s journey reflects a blend of strategic partnerships, innovation, and customer-centricity, making it the market leader in India’s automotive sector. #AutomotiveIndustry #CaseStudy #BusinessStrategy #Innovation #MarutiSuzuki

𝐎𝐥𝐚 𝐭𝐡𝐨 𝐎𝐥𝐚 𝐡𝐚 𝐂𝐡𝐞𝐭𝐚𝐤 𝐭𝐡𝐨 𝐒𝐡𝐨𝐥𝐚 𝐡𝐚 Can Maruti suzuki be that shola of PV-EV Industry Can Maruti Suzuki India Limited Suzuki replicate its success in EV? Other players have already created the awareness & Basic infra on which Maruti can ride. In new industries, the player who creates the awareness rarely has the highest market share as in the end like any other industry the most efficient player wins ( Maruti is known for this ) like Bajaj Auto Ltd in 2W-EV from Ola Electric. Tata & Mahindra have now got the real competition let’s watch whether the brand image that they have created in the last 4-5 years can withstand this or not.   𝐌𝐚𝐫𝐮𝐭𝐢 𝐒𝐮𝐳𝐮𝐤𝐢 𝐕𝐢𝐬𝐢𝐨𝐧 We call it “e for me”. We will offer smart home chargers and installation support, leverage our vast network to provide fast charging support in the top 100 cities in the first phase and expand further. 𝐓𝐡𝐞 𝐢𝐝𝐞𝐚 𝐢𝐬 𝐭𝐡𝐚𝐭, 𝐰𝐢𝐭𝐡𝐢𝐧 𝐭𝐡𝐞𝐬𝐞 𝐜𝐢𝐭𝐢𝐞𝐬, 𝐞𝐯𝐞𝐫𝐲 5 𝐭𝐨 10 𝐤𝐦 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐟𝐢𝐧𝐝𝐬 𝐚 𝐜𝐡𝐚𝐫𝐠𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭 𝐛𝐲 𝐌𝐚𝐫𝐮𝐭𝐢 𝐒𝐮𝐳𝐮𝐤𝐢. We are also preparing 1,500 EV-enabled service workshops covering over 1,000 cities with specially trained manpower and special equipment to address all EV-related support, including charging. Additionally, we will provide roadside assistance all over India.” #MarutiSuzuki #EV #Ola #Vitara