Untold Mantras

“Why I Didn’t Touch Acko’s Brand Identity for 5 Years” — Ashish Mishra, CMO, Reveals Just Before Launching Their New Logo Acko’s new logo, inspired by the Möbius strip, reflects infinite collaboration, inclusivity, and maturity as the company evolves into a full-stack insurance giant. As Ashish Mishra, explains: "Marketing teams have a responsibility to identify what the brand and company need at each stage. When I joined ACKO, the priority wasn’t a new logo—it was driving growth. Once we built our foundation, we evolved the brand positioning. And only after reaching maturity did we consider a rebrand that truly reflects who we are today.” 👉 What’s your take? Should brands prioritize growth before design, or is strong branding non-negotiable from day one? Credit: LinkedIn post by Ashish Mishra #Acko #BrandIdentity #Rebranding #CMO #MarketingStrategy #GrowthTransformation

🚨Ather Energy’s Latest Ad Campaign Deserves Every Marketer’s Attention You can’t just translate a message into the local language and expect loyalty. You need cultural relevance. With Piyush Mishra’s powerful narration, multi-language dashboards scooter, and a localized user experience, Ather is showing us how to speak to India, not just in India’s languages. If this isn’t a wake-up call for brands to rethink their approach to regional marketing, what is? Where do you see the biggest missed opportunities brands are making? 👇 Tarun Mehta | Swapnil Jain | Ravneet Phokela | Pranesh Urs | Inderpreet Singh #Localization #AtherEnergy #RegionalMarketing #Brand #Language #advertising

"It won’t be easy, but it will be epic"—Nike’s Mumbai Marathon ambush was exactly that. 👇 ASICS paid to be the official sponsor. But Nike? Nike stole the moment. When 12,000+ runners were at their breaking point—muscles cramping, sweat dripping—Nike showed up exactly when it mattered with quotes like: “It won’t be easy, but it will be epic.” “This is why you got up so early.” This isn’t Nike’s first ambush win. From the 1996 Olympics to London 2016, they’ve mastered the art of stealing the spotlight without a title. Could ASICS have fought back with a counter-strategy, or was Nike’s victory inevitable? Brilliant work, Sushant Sharma, Dean Gomes, Siddhant Narayan, and the entire team! Picture credit : Kaushik Mukherjee, Co-founder & COO at SUGAR Cosmetics #AmbushMarketing #Nike #Brand #CreativeAds #MumbaiMarathon2025 #MarketingDoneRight #Billboards #MumbaiMarathon #OOH #Advertising

Unilever’s ₹2,955 Cr Bet: Can Minimalist Keep Its Edge? They didn’t have million-dollar ad budgets. They didn’t rely on influencer hype. What brothers Mohit Yadav & Rahul Yadav had was a belief: skincare should be about science, not marketing gimmicks. 🔹 From 300 Instagram followers to ₹500 Cr ARR in 4 years. 🔹 Zero paid marketing—just word-of-mouth and a single viral post. 🔹 Built trust, not buzz—and became a category disruptor. 🔹 Challenged traditional beauty marketing with ingredient transparency. 🔹 Took on legacy giants like L’Oréal & Neutrogena—without big ad spends. Now, HUL is betting ₹2,955 Cr that Minimalist can scale even bigger. But can an indie disruptor keep its DNA after joining an FMCG giant? What’s your take—is this a win for Minimalist, or will its brand philosophy get diluted? Disclaimer: All information is sourced from publicly available reports. #Minimalist #D2C #Skincare #Startup #MarketingStrategy #HUL #Marketing

Noise & Megalodon’s Republic Day Campaign Pushes the Boundaries of Tech-Driven Storytelling 👇 What happens when AI and creativity come together? Noise and Megalodon just gave us the answer with their latest Republic Day campaign—where technology doesn’t just assist storytelling, it amplifies it. 🔹 AI-powered content creation that personalizes narratives at scale 🔹 Seamless blend of patriotism & innovation, redefining brand storytelling 🔹 Next-gen marketing that showcases how AI can shape emotional engagement Watch the video and tell us: Can AI-driven campaigns like this redefine how brands connect with audiences? Where do you see the future of AI-powered storytelling heading? Tag a fellow marketer or tech enthusiast who’d love to see this! #AIinMarketing #TechMeetsCreativity #RepublicDay2025 #Noise #Megalodon #BrandInnovation #AIStorytelling Rasshi Agarwal Sahid Sk Srishti Pandey SHANTANU CHAUHAN

A Nation Grooved to Coldplay This Republic Day on Disney+ Hotstar! Results: 83 lakh views and 16.5 crore watch minutes. Dolby 5.1 audio turned homes into concert venues, watch parties lit up clubs and condos, and #ColdplayIndia trended nationwide—fans came together like never before. Kudos to Sanjog Gupta, Kiran Mani, Abilasha Anish, Anant Patel, Ashish Hemrajani, and the entire team for creating a shared experience India will remember. #chrismartin #music #ColdplayOnHotstar #OTT #disneyplushotstar #LiveStreaming #coldplay #Marketing #advertising #jiostar #coldplayconcert #WhatsBuzzing

What do India’s top marketing and retail leaders expect from Budget 2025? 👇 From lower GST rates to AI incentives, leaders are voicing priorities that could reshape marketing and consumer engagement. →How can these changes empower brands to innovate and scale globally? →Which trend do you think will have the biggest impact—sustainability, tech, or ease of doing business? Swipe through to find out what leaders are saying, and tell us your take in the comments! Siddharth DUNGARWAL | Shyam S Prasad | Sandeep Jain | Anand Jain | Rohan Bhargava | SNITCH | Brand Studio Lifestyle Pvt Ltd | Monte Carlo Fashions Ltd | CleverTap | CashKaro.com #UnionBudget2025 #Marketing #RetailGrowth #D2C #Startups #Sustainability #AI

Nasher Miles’ #ParentHoneymoon: Flipping the Spotlight to Celebrate the Real MVPs of Indian Weddings👇 Indian weddings are grand, but the unsung heroes—parents—often stay behind the scenes, making it all possible. With itch leading the creative charge, Nasher Miles flips the narrative with #ParentHoneymoon, offering an all-expenses-paid trip to Dubai for deserving parents. Highlights: → A heartfelt ad film celebrating parents' efforts. →  An invitation for more brands to join and enhance the experience. → Nasher Miles positions itself as a partner in life’s special journeys, from wedding luggage to thoughtful celebrations. A big shoutout to the amazing team at itch for bringing this vision to life! This campaign is going beyond storytelling into collaboration and purpose. Brands can still join to make this initiative even more impactful. What do you think of this one-of-a-kind campaign? Shruti Kedia Daga | Abhishek Daga | Lokesh Daga | Falak Shaikh | Naman Agarwal | Siddhant Sharma | Mayank Sharma | Surbhi Allagh | Shruti Yadav | Muktish Lakhani | Karan Chawla | Nazaare Productions | Kujul Pratap Singh  

Does One Language Fit All? Piramal Capital & Housing Finance Limited's Ad Raises Questions About Pan-India Marketing Strategies👇 A recent Piramal Finance ad in The Times Of India has sparked debate about its language strategy. The ad uses Hindi written in English script, which critics argue may alienate non-Hindi-speaking audiences in a pan-India campaign. Karthik Srinivasan, a communications strategy consultant, pointed out an interesting contrast in the campaign. While the print ad seems to lack localization, the accompanying video series is well-regionalized, featuring content in Tamil, Kannada, Telugu, Marathi, and Hindi, along with English subtitles. This raises a broader question for marketers: → Should pan-India ads cater to regional languages to strengthen local connections? → Or does a standardized language strategy work better for mass outreach? This debate underscores the complexities of advertising in India’s diverse linguistic landscape. What’s your take on this? Mayank Jain | Shashank Singh | Dheeraj Mali | Manish Motwani | Arvind Iyer #PanIndiaMarketing #Localization #MarketingInsights #ConsumerEngagement #AD #BrandCommunication #RegionalAdvertising #MarketingDebate Credit: Karthik Srinivasan

Article 26(a): Every brand shall have the right to: → Flaunt the tricolor, → Invoke desi emotions, → And aim for viral content in the Republic Day race. Which brand honored this fundamental duty the best? Your verdict below! Wakefit | Zepto | Amul (GCMMF) | Sleepwell | McDonald's India – North and East | Tinder | SleepyCat | Blinkit | Zomato | Bistro #RepublicDay #Brands #Meme