Urban Jönsson’s Post

This Thursday, May 2nd at 11am ET, Hopper & HTS will be hosting a webinar, Activating the Gen Z Traveler - where we will dive into new insights from our latest Gen Z research & highlight ways to build loyalty with next-gen travelers. Did you know that 59% of Gen Zers are not yet loyal to any travel brand? There is a prime opportunity to engage this valuable demographic and build loyalty with this generation now. You’ll hear from our Lead Economist, Hayley Berg & SVP of Travel, Kiera Haining to gain insights into: - Who is the Gen Z traveler? - What are their preferences, behaviors & spending habits? - How to successfully engage & build loyalty with this generation now - Ways to activate younger travelers on your own channels via Hopper & HTS Interested in joining? Register here today! https://lnkd.in/e8YeYpjG

According to three latest census, over 42% of consumers are multicultural. Within the next 5 years that number will rise to 48%. If you really want to grow your brand, have competitive edge and assure sustainability growth moving forward , your time to act is now. #multicultural #diversityandinclusion #hispanics #latinos #latinx #branding #marketing

Interest in travel is booming, but travelers are no longer content with a one-size-fits-all experience. Individual personalization might not always be practical, but savvy industry players can use segmentation and hypothesis-driven testing to improve their value propositions. Those that fail to articulate target customer segments and adapt their offerings accordingly risk getting left behind.

You don’t want to miss our summer #vacationrental market data webinar replay! Our experts cover occupancy rates, RevPAR and ADR by market, uncover top travel trends, and give clear, actionable advice on how to maximize your revenue streams this year, all using the power of publicly available data. We’re seeing: 📈 Strong Demand: Bookings have increased significantly compared to last year. ⏳ Booking Windows: There’s a trend towards shorter booking windows, with many travelers opting for last-minute reservations. 🌳 Rural Destinations: Travelers continue to favor rural and less densely populated areas for unique, secluded experiences. Want the full scoop? Watch the replay here: https://bit.ly/4fcMaFx #businessanalytics #shorttermrentals #propertymanagement #data #hospitalityindustry #proptech #techstack

The travel space is more competitive than ever and, whilst recovery is on the horizon, it's slow and there's still a demand gap. Our unique blend of human experience and next-generation intelligence is the solution. Get more. Waste less. Connect the dots. #NodalMarketing #TravelInsights #TravelResearch #MarketInsights #DigitalMarketing #ArtificialIntelligence #MachineLearning #DataDrivenTravel #TravelMarketing #DigitalTransformation #TravelAndAI

🌐 US Tour Operators: 🚀 Our data shows that from 2019 to 2023, the proportion of departures listed for sale on tour operator websites over 18 months in advance skyrocketed, increasing from 22% to 48%. This trend is evident for both mature and youth market operators. 🔍 This shift, which we had been monitoring prior to the COVID-19 pandemic, has notably accelerated since. It implies a longer booking window, offering tour operators not just more time to sell their tours, but also opens opportunities for enhanced marketing strategies and customer engagement. In today's competitive landscape, understanding and leveraging these changes can be a game-changer. 📊 Leveraging our expertise since 2015 in the escorted tour and river cruise market, #Travelytic has been at the forefront of monitoring and analyzing market dynamics like these. 📩 Ready to leverage these insights for your business? Connect with us today and let's explore how #Travelytic can propel your strategy forward. A conversation with us could be the first step towards redefining your competitive edge. #TourismInsights #DataDriven #MarketTrends #TourOperators #StrategicAdvantage

Travel makes one modest. You see what a tiny place you occupy in the world. - G. Flaubert I see this sign every time I pass by Brussels Airport. It reminds me how much I love travel. Why? 1️⃣ New (food) experiences: Every time I travel, I look forward to a new restaurant or an exotic cuisine. Food is a great motivator for me to learn about the world. 2️⃣ Personal growth: Every time I travel, I read the Wikipedia page of the city I visit. Learning about demographics, economic power, and transportation options fuels my passion for geography. 3️⃣ Networking: Whenever I travel, I try to speak to the person beside me. Sometimes, it works, and sometimes, it doesn't. But more often than not, I learn something new. Occasionally, I leave the plane with a friend. You? What's your travel fix? --- I’m Sorin, the Marketing Engineer. I write about #marketing, #advertising and #ai Enjoyed this post? ❤️ Show your emotions if you agree 👉 Connect, follow me Sorin Patilinet ♻️ Re-post to share with others.

🛩 Forecast arrivals to make the most strategic decisions and take advantage of the most up-to-date and reliable data on flight searches and bookings. Get a complete overview of your visitors’ profile data:  origin, purpose, length of stay, booking window, and itinerary. Identify travel trends and predict when and where to target your resources to maximise the ROI. Cover the whole customer journey: ⛵ navigate searches to understand who is looking to travel to your destination and when is planning to come - inspire your future visitors with appealing targeted campaigns and special offers 📖 handle arrivals to forecast tourism flows - profile markets and get ready to welcome them into tour destination Discover the all-in-one tool D/AI Destination, here: https://lnkd.in/e_-mAseV #DestinationManagement #DataAnalysis #FlightsSearches #FlightsBookings

Recent trends suggest that travelers are now spending more money on their summer trips than ever before, with the average budget nearing $10,000. Reach travelers ready to spend as they plan their next getaway and target those with a preference for specific brands and products. Explore our audience guide for summer travel: https://lnkd.in/esCygaGt #AlliantAudiences #audiencetargeting #datadrivenmarketing #consumerbehavior

We’ve been making some great progress on data collection these past two weeks and the system is growing fatter every day from all the lovely numbers we’re feeding it! 😋   Amongst some of the data we now have in the system: 🎯 Daily car park figures for 105 car parks across Somerset. This shows us the number of tickets sold every day in all 105 car parks. Using this analysis we can see how long visitors are choosing to park when visiting the various destinations. Other areas to follow soon… 🎯 Self-Catering data for 32 different zones across Devon and Somerset. This data allows us to track the number of listings, accommodation occupancy and Average Daily Rate of self-catering properties. Further in-depth analysis of self-catering stays will also be available in due course. 🎯 Daily Traffic Counts for major tourism routes across Devon and Somerset Weather insights. So useful to look at alongside other trackers to help understand what caused a spike or a dip in performance.  🎯 Survey results – we’ve begun an ongoing survey of a nationally representative sample of non-visitors to Devon and Somerset to understand what people’s perceptions are of the Counties and some of the hotspots within them. With two months of results back in we can already spot some interesting trends…   We’re thoroughly enjoying the development of this system for the region and are already excited by some of the insights emerging, even at this early stage! 🤓   Sign up to our monthly newsletter https://lnkd.in/dUs9k3VJ , or follow us here on LinkedIn. Destination Plymouth Visit South Devon Visit Exmoor Visit Exeter Visit Devon English Riviera BID Company Ltd Torbay Council Visit Somerset John Turner MCIM Giles Adams East Devon Tourism Network North Devon UNESCO Biosphere