This Thursday, May 2nd at 11am ET, Hopper & HTS will be hosting a webinar, Activating the Gen Z Traveler - where we will dive into new insights from our latest Gen Z research & highlight ways to build loyalty with next-gen travelers. Did you know that 59% of Gen Zers are not yet loyal to any travel brand? There is a prime opportunity to engage this valuable demographic and build loyalty with this generation now. You’ll hear from our Lead Economist, Hayley Berg & SVP of Travel, Kiera Haining to gain insights into: - Who is the Gen Z traveler? - What are their preferences, behaviors & spending habits? - How to successfully engage & build loyalty with this generation now - Ways to activate younger travelers on your own channels via Hopper & HTS Interested in joining? Register here today! https://lnkd.in/e8YeYpjG
I appreciate the effort Hopper & HTS are putting into understanding and engaging the Gen Z travelers! The insights shared in the webinar sound incredibly valuable for anyone looking to build loyalty with this dynamic demographic. Having just now found out about this webinar, I'd love to hear the greatest insights from someone who may have attended? Perhaps, what strategies were found most effective in engaging Gen Z travelers so far too?
Product Manager | Client Solutions Designer | Business and Operations Strategy | Data Analyst | Agile Product Owner | Outdoor Enthusiast
2moHayley Berg and Kiera Haining - Great Webinar! The profile presented of a Gen Z traveller hit many of the facets of why traditional travel for pleasure has dramatically changed. The draw of the polished / highly currated travel has been replaced with the desire to immerse oneself in a destination and focus on the experience. What I find interesting is the amount of time travellers now spend researching destinations and activities. It speaks to a level of enjoyment they glean from planning - perhaps almost as compelling as the travel itself. I wonder if there will be more blended business and pleasure travel itineraries in the future, and if so, how best to support.