USA Football’s Post

Sports +Media = 2)Boosted revenue opportunities: By merging sports and media, organizations can create new revenue streams through advertising, sponsorships, pay-per-view events, merchandise sales, and licensing agreements. This can help in generating more revenue for the sports industry and supporting its growth.

🍌 Discover how the Savannah Bananas are revolutionizing sports entertainment with their all-inclusive pricing model, driving merchandise sales and turning fans into "walking billboards." 📣 Read the full article to learn more: https://lnkd.in/ghWEw5B4

This past weekend football fans all gathered to watch the Euro Cup final. Sports are an incredible way to relate to others, to build community and to be a part of something bigger than yourself. Unfortunately, there is one demographic of people who are often left out of the world of sports. Women. A common example of this comes when you google, “has the USA ever won the World Cup,” the search results leave you with a misleading impression as the top hits suggest that the United States has never clinched a World Cup title. This isn't true as the US boasts an impressive record in the World Cup, with the women’s team having secured four championship titles—the most of any nation in women's soccer history. Despite the setback it’s not all dark and gloomy. A lot of work is being done to include and highlight women in sports. This year the ESPYs was hosted by Serena Williams, one of the four women who have hosted this event in its 30+ year history. While hosting, she mentioned that 2024 has been an incredible year for women’s sports, and we agree. Here are three iconic things we have loved about women’s sports so far in 2024. 1. The “See my Name” campaign with Molson and the Professional Women’s Hockey League. Rethink, the design agency, solved the issue of female players’ hair obscuring their names at the top of their jerseys. Although this jersey was only a temporary one used for International Women’s Day, Molson is in talks with the PWHL to extend the idea and launch more initiatives to elevate individual players.   2. The NCAA women’s basketball championship was the most-viewed college basketball game (men’s or women’s) ever on ESPN Platforms having 18.9 million viewers with a peak of 24.1 million viewers. This is unprecedented growth. The three-game 2024 NCAA Women’s Final Four was up 114% year-over-year and 299% higher than 2022. This is monumental. 3. Queens Park Ladies U12s dominated against 11 other boys' teams in their division, winning 18 and drawing 4 of their 22 games. They scored 61 goals and conceded only 11 all while being an all-girls team in a boy’s league. The team was originally told they had to play in the girl’s league, but the team manager fought for them saying he knew they were “good enough” to play in the boy’s league. That they were. The time of men being perceived as the default in sports is ending and we love to see it.  

A good view of sports business

It's interesting to look at the business of pro sports teams... The Atlanta Braves are publicly traded (𝘨𝘪𝘷𝘪𝘯𝘨 𝘶𝘴 𝘢 𝘨𝘰𝘰𝘥 𝘷𝘪𝘦𝘸): 𝗦𝘁𝗮𝗱𝗶𝘂𝗺-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 🏟 • tickets • advertising • concessions • merchandising • parking/passes The "sports team" itself is the tip of the spear for monetization. Expanding product channels not only 𝘣𝘰𝘰𝘴𝘵𝘴 𝘵𝘰𝘱-𝘭𝘪𝘯𝘦 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 but also deepens fan engagement. 𝗢𝘁𝗵𝗲𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 💰 • sponsorships • special events • online merchandise • national media rights • in-person experiences • local media rights (radio/tv) • entertainment (documentaries) • real estate development projects • licensing (sports betting, products, etc) The Atlanta Braves parent company (NASDAQ: BATRA) is valued at a market capitalization of $2.56 billion and an enterprise value of $3.01 billion. Warren Buffett is a shareholder of the Braves. 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 𝘁𝗲𝗮𝗺𝘀 𝗴𝗼 𝗽𝘂𝗯𝗹𝗶𝗰 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘁𝗲𝗻 𝘆𝗲𝗮𝗿𝘀.

We analyzed Super Bowl LVIII, looking at brand visibility and media value earned from NFL brand partners during this year's event. We uncovered: - The top-earning brands - The power of unique sponsorship activations And much more. Download the report here:  https://hubs.la/Q02lh5mF0

🏈 Dive into the sports agencies behind the Super Bowl! We used data from Booking Agent Info to research and find out the dominant sports agencies representing this year's Super Bowl contenders. ⭐️ Leading the pack, CAA Sports, SPORTSTARS, and Wasserman, with 1 of 1 Agency also commanding a prominent role in managing player representation for both teams. These agencies serve as the offensive line in negotiations, safeguarding and securing their clients’ professional advancement. ⭐️ It’s a diverse agency lineup scoring on the NFL field! The Kansas City Chiefs feature a diverse array of 45.6% of players affiliated with a variety of agencies, championing diversity in the league. The San Francisco 49ers are not far behind, with 35.6% of players represented by a spectrum of agents, with Athletes First and Lagardère Sports showing a strong presence in backing their roster. Follow Booking Agent Info for more insights like this. #SuperBowlLVIII #SBLVIII #NFLAgencies #BookingAgentInfo

Earlier this year, we had a new addition to the team, Tyler Phelps who is the Head of Product. Get to know more about Tyler and how team sports shaped him in his professional life. Click the comments section below to read his full blog.

This past Tuesday I became a Las Vegas Aces fan. Hearing Blair Hardiek, Chief Strategy Officer, share how she and team owner, Mark Davis, have built the Aces future by investing today, and it's paying off. 🏀 They have massive community and social initiatives 🏀 They have incredible talent in their lineup, and they have invested in the resources to continue to attract talent, including a $40M practice facility, the first facility dedicated to a team in the WNBA 🏀 They have 8,500+ season ticket holders - the first WNBA team to sell out of season ticket packages - their season ticket holder welcome kit was nearly the same price as their starting season ticket prices (the full season). 🏀 The Aces are dominating social media, and as a result are crushing retail sales, including player jerseys, not common in the WNBA Blair and the Aces are investing in creating experiences for both players and fans that drive engagement, loyalty, buzz, championships (WNBA Champs two years running), and revenue. In what experiences are you investing that are going to take your business to the next level, driving engagement, loyalty, buzz, and revenue? Thanks to Inman for putting on a great week at ICLV!

🔥 Introducing David Siroty, the founder of College Sports Marketing News 🎓💼 and Front Porch 🏠, a sister company serving athletic departments and directors with consulting, advertising, and social media services. From the Big East Conference 🏀 to corporate America 🏢, David's journey is fueled by a dedication to athletic excellence 🏆. Front Porch clients’ articles and blogs are highlighted on College Sports Marketing News. Check out our website for more about his story! 🌟📖 #FrontPorchAthletics #CollegeSports #CollegeSportsMarketing #CollegeAthletics #AthleticMarketing