Wemaygo’s Post

⭐ Breaking Down UEFA's Business Case for Women's Football: Finding the Right Brand Messaging Effective messaging for brands in this space taps into the core values associated with women's soccer—entertaining, inspiring, and family-friendly, with players seen as good role models and recognized for their professionalism. Here’s how brands can successfully engage in this space. 💡 Effective Messaging Insights: • Brand and Club/League Alignment: Brand messaging should be in sync with the ethos and culture of the club or league. This harmonization resonates more authentically with existing fans and attracts new supporters who identify with those values. • Player-Centric Campaigns: Leverage the approachability and relatability of players to build campaigns. Fans appreciate when marketing focuses on players' stories and personalities, which enhances engagement and connection. • Emotional Resonance: Capitalize on the naturally inspiring aspects of women’s soccer. Emphasizing stories of perseverance and success can create powerful emotional ties with the audience. 🏒 Case Study: Molson Coors Beverage Company "See My Name" Campaign Molson demonstrated effective brand messaging with their "See My Name" campaign for the PWHL. By redesigning the team jerseys to feature player names prominently, Molson prioritized player recognition over brand visibility. Launched on International Women’s Day, the campaign effectively aligned with empowerment themes, enhancing the league's and Molson's shared values. Despite covering their logo, this strategy increased Molson's visibility, showcasing the power of value-driven strategies. 🧠 Conclusion: Effective brand messaging elevates visibility and optimizes ROI by resonating deeply with the target audience. For marketing executives, understanding how to leverage the unique attributes of women's soccer/sports can transform typical sponsorship opportunities into powerful engagement platforms. This strategic messaging draws attention and fosters genuine connections and loyalty, ensuring that these investments yield substantial and lasting returns. --- 2022 data from UEFA's 'The Business Case for Women's Football' report [https://lnkd.in/eBh-uEBd] is shared here for analytical and commentary purposes only, without claiming ownership. Credit for data goes to the original source. The analysis and commentary are my own and not endorsed by UEFA or any related entities. Molson's "See My Name" campaign: https://lnkd.in/eJ5jRTZD #WomensFootball #WomensSoccer #WomensSports #MarketingInsights #MarketAnalysis #Branding #SportsMarketing #SportsBiz #FIFA #UEFA #Sponsorship #SportsSponsorship #BrandActivations #BrandSponsors #BrandMessaging #WomensHockey

It’s March and the sports world is about to go mad. Conference basketball tournaments, the opening acts for the much-ballyhooed big dance, are calling from just around the bend. In a now-you-see-me-now-you-don’t flash, the ball will be tipped, the champion will be crowned, and the confetti will fall from the rafters. Then in the next frantic breath-- sometimes only minutes after the last buzzer sounds—the selection committee will release the 2024 Men’s and Women’s NCAA tournament brackets. Immediately following that, almost everyone—both those included and those who get left out—will find a way to somehow think that they’ve been wronged. The first four out will state their case for why they should have made the cut while the top four seeds will clamor about how unfairly stacked their designated region is. Those in between will mostly claim that their team should be sitting on a different line or facing a different opponent or packing for another geographic locale. Satisfaction, like my Walgreens readers, will be tough to find. Keep reading "Craving Crows" here: https://lnkd.in/guyVkqGb #blogging #blogpost #writingcommunity #readers #readingcommunity #bloggingcommunity #publicspeaking #leadership #motivation #motivationalspeaker #blog #inspiration #writer #writerscommunity #writingtips #bloglife #aspiretoinspire #livinglife #retirment #retiring #headspace #peace #lifechanges

In a world of brands, how do you make yours stand out? Molson, the new sponsor for the Professional Women's Hockey League, is sponsoring the space above the PWHL’s shirt numbers, which is usually covered by the player’s hair. This is how Molson launched the “See My Name” campaign to kick off a multi-year partnership with PWHL. 🏒 By putting Molson’s logo to the top, and moving the names below the number, it’ll be now easier for fans to identify the players, even though it makes it harder to see Molson’s. However, most people will automatically look there first. That’s what you call a clever marketing strategy! 🎯 #SeeMyName #Innovation #marketing

Let's talk about the opportunities that brands continue to take advantage of in the sports universe ⛹️♂️ Gatorade, as always, seizing potential opportunities and this time continuing to do so with #CaitlinClark. As you know, Caitlin Clark's first game in the WNBA was a resounding success, both on and off the court. (Despite her team Indiana Fever's loss to Connecticut Sun 92-71) However, the team had its eyes on something else: 💯Sold-out tickets: The Indiana Fever's home opener against Connecticut Sun sold out, with 8,910 fans filling the Mohegan Sun Arena. This marked the first time ticket sales for a Sun home opener had been sold out since 2003. 💯Revenue increase: It is estimated that Clark's arrival has resulted in a significant increase in ticket and product sales for Indiana Fever. This trend is expected to continue throughout the season. Let's remember that Gatorade is the official sports drink of the #WNBA, so the partnership with Clark is a good opportunity for the brand to associate with one of the most exciting young stars in the league. There is still much to discuss in her career and in the women's league as Caitlin Clark will earn 2% of the NBA's average salary. THAT MEANS: The best college player of recent generations will receive significantly less than even the lowest-earning among her male counterparts. There you have it. #SportMarketing #Strategist

Are you on the right terms for your business within the sports industry? 🏀 Hear from CEO, Scott Conti on how to optimize your merchant service costs. A small teaser, he's a massive sports fan himself! 🏑 One sport in particular that a lot are looking forward to next week is, The Masters! ⛳ Arguably the biggest golf tournament on the planet, with the other being the Ryder Cup. Will we see the return of Tiger Woods next week at Augusta? Golf is extremely popular in the US and continues to grow, both in terms of viewership and playing, with around 30 million members playing throughout the year. These increasing figures bring with it unexpected increases in merchant service costs. 📈 But it's not just golf. The NFL, MLB, NBA, NHL, MLS, Nascar and F1 are all huge industries in the US and most merchants in these industries won't be on the best terms. Are you in the sports industry and think you are overpaying on your merchant service costs? Our team can benchmark your costs and find out for you. 📊 Following on from the article written by Scott, we received several questions we wanted to ask Scott directly. Hear his responses in the video below. If you missed the article last month, the link is in the comments 👇 For those watching, enjoy The Masters!🏌️♂️ #themasters #sportsindustry #merchantservicecosts

Simple and powerful. In a world where everyone wants to make the logo bigger, Molson recognized there’s more impact in covering it up. https://lnkd.in/eDuuwcab

The Super Bowl is being played less than a mile off the Las Vegas Strip today. That would have been unthinkable not that long ago—consider that, in 2003, the NFL wouldn't even let the city air a commercial during the big game. It's just the latest victory in the city's unlikely sports transformation, which has overcome not only the gambling stigma but also concerns about the market's (relatively) small size and whether the casinos and resorts that dominate the local economy would support pro teams moving to the area. These days, the Golden Knights, the Raiders and the Aces are all having incredible financial success by the standards of their sports. And while the NFL pushes back on the idea that it has a "rotation" of Super Bowl host cities, there's a widespread feeling that the league will find its way back to Sin City, and soon. Read more about Las Vegas' journey to becoming Sports Town, USA, at Forbes: https://lnkd.in/ec37sYNn

Hello LinkedIn, I have some thoughts on the PWHL-Molson Coors Beverage Company partnership and would love to hear your opinions. I would like to preface by saying I am a huge PWHL supporter and am excited they are making a strong corporate partnership! When I first saw the 'See My Name' partnership video, I was filled with passion and inspiration. What a beautiful message. However, now that I have been taking business classes, my thinking process has shifted and I look at sponsorships from a new perspective. How does Molson benefit from putting their logo on the top of players' jerseys instead of the bottom? Picture this. Katerina Mrazova (PWHL Ottawa's lead scorer) scores a huge goal, the crowd goes wild and the players celebrate together. On TV, cameras will replay the goal and then zoom in on Katerina and her teammates, right on the newly placed Molson logo. Anytime there's a puck drop, Molson. When players line up for their national anthem, Molson. The list goes on. There is a reason players' name usually goes on the top of their jersey! These zoom-ins will not be showing players' names to the thousands of people watching the game on television. If anyone takes a photo of a player's back, they won't be able to crop-out the logo because it is right by the player's head. Furthermore, not all PWHL players' hair even slightly covers their last name. Is Molson decreasing the visibility of players' last name? If yes, is it intentional? Is it ethical? If PWHL is making enough money from this deal, does it matter? I would love to hear your thoughts in my messages or as a comment. You can find an example of Molson's logo being shown instead of players' names after a goal here: https://lnkd.in/ephp-_gx And here is a TikTok that explains the Molson video and campaign from a supportive view: https://lnkd.in/enu6Vn3a

Our latest entry in "Prime Numbers: 101 Jerseys that Uniquely and Authentically Explain Southern California’s Sports History and Create its All-Time Roster” … No. 5: Reggie Bush Today (March 2) finds birthday No. 39 for USC’s 2005 winner of the Heisman Trophy.* What might all-purpose Reginald Alfred Bush II wish for as he blows out the candles this year? Many wish he would just be a little more contrite about the transgressions linked to him and his family, and how they affected the recorded history of the Trojans’ program in the early part of the century. Some USC players have asked to wear No. 5, in Bush’s honor, but the school won’t give it up. Yet, until Bush gets his Heisman back, he said he “won’t allow” USC to retire his No. 5 jersey. In numerology, the No. 5 is said to be a good number for those flexible and resilient, as it represents the pentagram. It is supposed to bring luck for those intelligent, adventurous and having good communication skills. The other side of 5 is it is connected to people who talk too much and are overconfident. In Australia, there’s also a phrase “Sydney or the bush,” which is kind of like the term “Hollywood or bust” to mean staking total success or failure on one high-risk event. Bush or bust, don’t beat around the real issue here, Reg. Life is more than a Wendy’s pretzel bacon pub cheeseburger.

📈 46 milllion engagements totaling advertising value of €13.7 million 🤯 Onclusive recently ran a ‘Media Analysis Report’ for Leader Kicking. Here are the key numbers - Print reach 8,860,488 - Broadcast reach 7,112,911 - Online reach 30,579,089 From the Business Post article regarding the numbers above; “produce a level of level of advertising that you’d have to spend €13.7 million to reach, according to a PR consultant” From the start of our program, the goal was always to “change lives and capture eyes”. We knew we could do to the first bit and change lives. The second bit was more strategic where we invested a lot of time into social media and our storytelling abilities. Thankfully that has proven to be successful. Now we enter a critical phase where demand across Ireland and further afield has skyrocket for our program. We are now at place where can onbaord more partners/supporters who can be apart of this pioneering journey. For partners, you will positively impact lives via sports/education and also tick the boxes from a marketing and CSR perspective. If you or you know someone who might be interested in taking we us, please contact Owen Cahill to explore synergies and discussing our impact in great detail. PS - The above numbers were complied before the craziness of the NFL journey, Sky Sports News, New York Times, The Athletic etc started to mention us.. Your brand has the has to the opportunity to be involved with something never seen before. “Pioneering New Frontiers” Massive thanks to our original partners for making the above possible! Delta Air Lines Irish American Partnership Intersport Elverys #leaderkicking #education #nfl #scholarships #gamechangers #sponsorship #irish #pioneeringnewfrontiers