USTA Florida’s Post

It was probably just a matter of time before tennis and pickleball clash..."The U.S. Tennis Association says that 10% of courts in America have been taken over or repainted since the pickleball boom began." Here in Toronto, I've seen a few public tennis courts painted with yellow pickleball lines, so it isn't a takeover or a repainting. Doubling a court for tennis and pickleball is a good use of limited resources, but more importantly it provides an opportunity for pickelball to grow and people to be more active. Now, we just need a professional event or a Major League Pickleball franchise in Canada to really accelerate the sport's growth here. #emergingsport #pickleball #sportbusiness

Like many sports, tennis has unique integrity challenges that require the sport to have customised policy standards, which comply with or exceed the National Integrity Framework. We chat to Tennis Australia Director of Integrity and Compliance Daniel Stuk about Tennis’ key integrity issues, how they handle them and why their unique challenges have seen them leading continuous improvement in the sport integrity space. Read more: https://lnkd.in/e_psyXhc #ProtectingSportTogether

Unleash the Beast! Racket in hand, I'm not just playing the game—I'm rewriting the rules. Watch me SMASH it on court! 💥 Game. Set. Domination. 🏆 #TennisBeastModeActivated #GameSetDomination #TennisLife #TennisPlayer #TennisLove #TennisChampion #TennisAce #TennisPassion #TennisGoals #TennisInspiration Fact of Tennis game 1. The word “Tennis” comes from the Anglo-Norman term “Tenez.” 2. The modern game of tennis was created in the late 19th century by Major Walter Clopton Wingfield. He secured the patent for the game in February 1874. 3. Wimbledon, or the Wimbledon Championships, is the oldest tennis tournament in the world, and also considered to be the most prestigious. 4. The longest tennis match took 11 hours and 5 minutes to complete. It was played between John Isner and Nicolas Mahut. Ultimately, John Isner triumphed with a score line of 6–4, 3–6, 6–7, (7–9), 7–6(7–3), 70–68 (final set). It was played over three days in 2010. During this match, 123 balls were used and the scoreboard became moot – it could only go to 47-47 and the score went to 70-68. 5. Clay, Hard, Glass, Carpet, and Wood are the five types of court surfaces used in professional tennis.

Brands are doing more tennis activations for several reasons: 1. Global Audience and Demographics: Tennis has a large, diverse, and global fan base that spans various age groups and socioeconomic classes. This wide appeal allows brands to reach a broad audience. 2. New Product Innovation: For so long brands only thought that 4 players could only be on court at once. Now with things like Cardio Tennis, Liveball, and other programming, you can fit 15-20 people on one court. This increases on-site brand reach like never before. 3. Engagement Opportunities: Tennis activations offer various engagement opportunities, including on-site experiences, digital campaigns, and social media interactions, allowing brands to create immersive and interactive marketing strategies. Pairing on court with digital strategies creates a very unique reach for brands and products. Again, this is an amazing example from Free People & PlayYourCourt on a best in class way to do this. Curious to learn more - reach out!

🎾 Tennis Faces a Critical Challenge—And It's Coming from Within 🎾 As the popularity of pickleball and padel continues to surge, taking over tennis courts worldwide, it's crucial for us in the tennis community to reflect on the broader implications for our sport. However, the issue isn't just about new sports gaining ground—it's about introspection within our own ranks. In my latest article, I explore the intrinsic challenges within tennis itself that contribute to this shift. It's time for tennis coaches and stakeholders to look inward before casting blame externally. We need to assess our coaching practices, adapt our strategies, and revitalize our approach to keep tennis thriving in an ever-evolving sports landscape. 👉 I invite you to read my reflections and join the conversation about the future of tennis. Click below to read the full article. Let's discuss how we can collectively enhance our sport and respond to these emerging trends. #TennisIndustry #SportsCoaching #TennisCoaching https://lnkd.in/eMEUUYF3

Like many sports, tennis has unique integrity challenges that require the sport to have customised policy standards, which comply with or exceed the National Integrity Framework. We chat to Tennis Australia Director of Integrity and Compliance Daniel Stuk about Tennis’ key integrity issues, how they handle them and why their unique challenges have seen them leading continuous improvement in the sport integrity space. Read more: https://lnkd.in/e_psyXhc #ProtectingSportTogether

🎾🏓 Is tennis facing an unexpected rival? The rise of pickleball has caught the attention of tennis officials. Participation in the paddle sport has been booming by 223% in just three years! Pickleball now boasts 13.6 million U.S. players, closing in on tennis' 23.8 million. The USTA is responding with "red ball tennis" programs to make tennis more accessible. Red ball tennis is an easier-to-play version that uses a larger, low-compression ball on a smaller court. It is designed to make the sport more accessible to beginners of all ages. Both sports have their merits, with pickleball offering quick enjoyment and tennis providing a rich, nuanced experience. What's your take? Are you team tennis, team pickleball, or do you think there's room for both on the court? 🤔 #SportsEvolution #TennisVsPickleball #RecreationalTrends https://lnkd.in/gaHDzgbV

🎾🏓 Is tennis facing an unexpected rival? The rise of pickleball has caught the attention of tennis officials. Participation in the paddle sport has been booming by 223% in just three years! Pickleball now boasts 13.6 million U.S. players, closing in on tennis' 23.8 million. The USTA is responding with "red ball tennis" programs to make tennis more accessible. Red ball tennis is an easier-to-play version that uses a larger, low-compression ball on a smaller court. It is designed to make the sport more accessible to beginners of all ages. Both sports have their merits, with pickleball offering quick enjoyment and tennis providing a rich, nuanced experience. What's your take? Are you team tennis, team pickleball, or do you think there's room for both on the court? 🤔 #SportsEvolution #TennisVsPickleball #RecreationalTrends Source: https://lnkd.in/eudPjyQT

🎾🏓 Is tennis facing an unexpected rival? The rise of pickleball has caught the attention of tennis officials. Participation in the paddle sport has been booming by 223% in just three years! Pickleball now boasts 13.6 million U.S. players, closing in on tennis' 23.8 million. The USTA is responding with "red ball tennis" programs to make tennis more accessible. Red ball tennis is an easier-to-play version that uses a larger, low-compression ball on a smaller court. It is designed to make the sport more accessible to beginners of all ages. Both sports have their merits, with pickleball offering quick enjoyment and tennis providing a rich, nuanced experience. What's your take? Are you team tennis, team pickleball, or do you think there's room for both on the court? 🤔 #SportsEvolution #TennisVsPickleball #RecreationalTrends Source: https://lnkd.in/gF2yzBcv