Vail Resorts’ Post

The power of email marketing is pretty clear. We have a VERY targeted list of 2,000 ski moms in our Constant Contact database. We have a 74% open rate over the past 6 months. Early this year I "cleaned house" on our email list and dumped about 7,000 emails that I had been paying for but the individuals never opened the emails. Now I am spending less money each month to do MORE. The folks who get our emails WANT our emails. Oh, and the click rate has soared to 7% (the industry average is under 2%). #emailmarketing #smartmarketing

With Q4 coming up, let’s talk EP winter deployments ❄️ If a client wants to go skiing and you know how to ski, are you going with them? Even if you didn’t have the chance to train beforehand? And if so, what would be your role? And what equipment do you think you’ll need for that role? #executiveprotection #closeprotection

Skiing with my kids in a snowstorm is a great way to learn about communication. From deciding who leads the pack to when we’re taking breaks, it takes a lot of teamwork. Not only are we building up their skiing skills, but also their ability to look out for each other and break down tasks into achievable milestones. Who knew skiing could be such a valuable lesson in life skills? #FamilyBonding #CommunicationSkills #LifeLessons

"We bring the culture with us. That means that we do activities that Black people would usually prefer doing, bring music we would prefer listening to," explains Savannah. The main mission for Off Piste Ski Trip is to make skiing "accessible, exciting, something that everyone can do." According to a survey by the National Ski Areas Association, just 1.5% of skiers at resorts are Black. The Off Piste Ski Trip is not just breaking barriers on the slopes but also working towards creating a more #inclusive and #diverse skiing community. 🔥  Off Piste Ski Trip is Opening Up The Outdoors 👊 #Outdoor #Revolution #diversity #Action #Sustainable #Future #OpeningUpTheOutdoors 🔗 https://lnkd.in/epmskSBP

Lead by example even when no one’s watching. My daughter goes to the skiing club on weekends. She’s not always keen to go, but it’s good for her to learn discipline. That’s usually the only time I have for skiing or snowboarding. Yesterday was not an ideal day. Strong winds at the top. Poor visibility. Icy. After my first run, I was ready to call it quits. Then I remembered that my daughter was out there, skiing for the next couple of hours. If it’s fine for her to be out in that weather, it’s fine for me, too. I couldn’t just duck out to the warmth of a cozy pub.  Not when she was braving the cold. It didn’t matter if she wasn’t watching.  Or, maybe, that’s exactly why it mattered. Leading by example means doing what we expect of others, even when no one is keeping score. Even when it’s just us and the mountain. We’re always watching ourselves, right? That’s what integrity is all about. That’s what true character is about. Because at the end of the day, the most important witness to our actions is ourselves. Let's be leaders who don't just talk the talk but also walk the walk. Even when no one’s watching. #mybestcoach #businesscoaching #leadershipcoaching #productleadership

🎿🚀 "Elevate your game…..are you ready?" 🚀🎿 It goes far beyond getting advice or gathering information. It's about taking the necessary steps – whether in business or on the slopes. Just like in skiing, where watching tutorials won't make you better until you hit the slopes, in business, action is key. Execute the essentials Carve your path Skiing anyone??. 🚀 #TakeAction

We're off skiing today - week 2 of 3 weeks in a row. Here are my 7 surprising outcomes from my skiing lessons with a coach: 1) Each fall teaches resilience beyond skiing. 2) A coach's perspective unlocked my potential. 3) The coach's guidance transcends the activity. 4) Incremental gains in skiing echoed personal growth. 5) Progress, though subtle, became profoundly satisfying. 6) Overcoming slopes paralleled overcoming life's hurdles. 7) Patience to push through frustration mirrors life's rhythm. PS) Life's full of coachable moments

I absolutely LOVE January! Not because of New Years' resolutions, not because of football or skiing (although that helps!). January is a time to focus on C-H-A-N-G-E-S. How do we take everything we learned and experienced from last year to not only grow and execute, but also to strengthen our culture? Let's define (or redefine) our strategy and build a plan around it. All the opportunity is in FRONT of us. Now it's time to go get it! #operations #strategicgrowth #culture

How many ski lessons to get a beginner skiing on the slopes? That depends on the athletic ability of the skier. This article is very insightful. Treat your ski newbie with at least 3 back to back lessons. Don't try teaching them yourself. The instruction is better to come from someone else. Also, pick a sunny day so they learn to love it. https://lnkd.in/gDk-y2S3

Anyone who tells you it's easy to lose focus has obviously never skied before. Skiing teaches you to hyper-focus on your own path while simultaneously being hyper aware or your surroundings (other skiers, weather, terrain etc.) A beginner skier just like a young entrepreneur, focuses on everything around them but the important task right in front of them - skiing. If your losing focus, stop looking around you, log out of LinkedIn, stop comparing yourself to others and focus on the one task you know will help you move forward. Call me in 3 months and tell me how you did. Or come skiing with us and learn how to focus :)